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Based on 8494 reviews
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Pure boho midi jersey dress - Black

Ankle-length jersey dress

Regular price €149,00
Taxes included. Shipping calculated at checkout.

New dress coming soon!

Pure boho midi jersey dress - Black is almost here! Don’t miss the launch - make sure to watch your dress and be first in line. Click “Notify me when available” below, select your size and enter your email address. We’ll send you an email as soon as the dress is available to order!

Description

Voilà! Our Pure Boho is back in a beautiful new print. It is made in soft viscose jersey with a colourful floral motif in folklore-inspired style and shades that feel just right for December and all of winter’s occasions.

The print frames the neckline and the waist, creating a cohesive look and a beautifully balanced silhouette. The dress has an ankle-length skirt with a soft drape and long, slightly wider sleeves with elastic at the cuffs.

Pure Boho is the kind of dress that does all the work for you – just as lovely with boots as with heels, and always comfortable to wear. Simply a favourite to feel great in.

Details
  • Ankle-length dress in patterned viscose jersey.
  • Long sleeve with volume and elastic at the cuff.
  • V-neckline with a defined waist seam.
  • Figure-hugging at the top and waist with a gathered, full skirt.
  • Decorative borders along the neckline and waist.
  • Concealed zipper in the side.
  • Sewn in a soft and stretchy jersey.
  • The fabric is a stretchy viscose with slub yarn, a technique where the yarn is spun unevenly to give the fabric a beautiful structure and a more lively look.
  • The fabric has a light drape.
  • Viscose jersey is a soft and supple fabric made from viscose fibers, known for its smoothness and pleasant feel against the skin.

The dress is sewn in Bulgaria at a smaller factory with long experience and great craftsmanship. As always, the dress is designed by us in Borås.

Sizes

You can find your size by comparing your body measurements with our recommended ones. If the garment deviates from these measurements, we mention it in the product description. Our recommended measurements can be found here FIND YOUR SIZE.

Dress measurements
Cm XS S M L XL 2XL 3XL 4XL
Length 124 125 126 128 129 131 132 134
Sleeve length 63 63 64 64 64 65 66 66
Bust width 82 88 94 102 110 118 126 134
Waist width 64 70 76 84 92 100 108 116
Hem width 168 174 180 186 194 202 210 218
Care instructions

Wash at 30° on gentle cycle with similar colors.
Iron with low heat.
Preferably wash in a laundry bag.
Dry flat. Shape it after washing. It hardly wrinkles at all, and you can either fold it or hang it doubled over a trouser hanger to avoid stretching, which can happen if it is hung on a regular hanger.
Do not tumble dry.

100% Viscose

Colour analysis

Colour analysis of the pattern:
The pattern has a dark charcoal grey base that creates a softer and more earthy expression than black. On top of this lie warm and muted tones of coral, apricot, mustard yellow, deep burgundy and olive green, together with darker leafy green details. The colour palette feels warm, rich and harmoniously muted.

Dominant seasons:
Dark Autumn & Soft Autumn – the pattern’s depth, warmth and muted overall expression align perfectly with these colour palettes.

Complementary seasons:
Warm Autumn & Dark Winter – the warm tones suit Warm Autumn, while the dark charcoal base also allows Dark Winter to wear it beautifully.

14-day returns

Free shipping within Sweden

Shipped from our warehouse in Borås, Sweden

Free size exchanges


We know our dresses inside and out – fit, sizes and measurements. Get in touch, we’re happy to help.

Pure boho midi jersey dress - Black

€149,00

Customers praised this midi jersey dress for its excellent quality, beautiful colors, and comfortable fit. Reviews describe it as "soft and comfortable," with "gorgeous quality" and a flattering silhouette. The sizing is accurate. One customer noted the price feels high for the quality, suggesting it may be overpriced. Overall, shoppers love the dress.

  • 5 stars: 139 (84%)
  • 4 stars: 18 (11%)
  • 3 stars: 6 (4%)
  • 2 stars: 1 (1%)
  • 1 star: 1 (1%)
Some of the reviews shown are from related products the merchant grouped with this one.
L
Lena-Maria K. (Sweden)
Storlek: M
Längd: 172
Vikt: 65
Din upplevelse av storleken: Perfekt
Väldigt nöjd! Jag hade den på mig på midsommarafton och jag fick massor av komplimanger och frågor

Väldigt nöjd! Jag hade den på mig på midsommarafton och jag fick massor av komplimanger och frågor om var jag köpt den, och det berättade jag glatt! / Lena

H
Hanna H.
Upplevd storlek:
Liten
Stor
Storlek: S
Bekväm och fin

Festfin klänning i skönt material och fint fall. Vackert mönster och snygg V-ringning. Burit den på nyår och min 50-årsfest men kan även tänka att den passar lika bra en, inte alltför varm, sommardag.

E
Eline J. (Norway)
Storlek: XL
Din upplevelse av storleken: Perfekt
Kjolen er nydelig

Kjolen er nydelig, deilig kvalitet, fin passform og blir nok en sommerfavoritt

A
Anna-Clara K. (Sweden)
Storlek: S
Din upplevelse av storleken: Perfekt
Mkt bekväm med perfekt

Mkt bekväm med perfekt passform

P
Pia B.
Storlek: M
Längd: 161
Vikt: 64
Din upplevelse av storleken: Perfekt
Jättefin klänning med skönt tunt material och

Jättefin klänning med skönt tunt material och fint fall

K
Kristin E. (Sweden)
Storlek: M
Din upplevelse av storleken: Perfekt
Jättefin klänning

Klänningen satt mycket bra, skön kvalitet, tunn men ändå inte genomskinlig

J
Johanna B. (Sweden)
Storlek: L
Längd: 168
Vikt: 72
Din upplevelse av storleken: Stor, Perfekt
BRA

Det bästa med klännigen är det fantastiskt sköna tyget. Det känns lätt och svalt mot huden. Och det faller fint. Passformen är smickrande för en med lite kurvor. Tyckte att midjedekorationen hamnade något lite för långt ner på mig. Hade varit finare om det satt precis under bysten. Så jag tror att den sitter ännu bättre på någon med lite större byst än jag. Därav endast 4 stjärnor för mig.

A
Ann-Lis L.
Storlek: XL
Längd: 168 cm
Vikt: 87
Din upplevelse av storleken: Perfekt
Vackert mönster

Vackert mönster. Lite tunnare tyg med struktur men inte genomskinligt. Följde storleksrekommendationen som sa XL. Brukar annars köpa L men den passar bra. Blir nästa års midsommarklänning.

A
Anne

Fin modell och skönt material! Perfekt i storlek. Kommer bli sommarens favoritklänning!

K
Kristine B. (Italy)
Storlek: XL
Din upplevelse av storleken: Perfekt
Skøn kjole

Skøn kjole ,god pasform ❤️

L
Linn P. (Italy)
Storlek: M
Din upplevelse av storleken: Perfekt
Supernöjd

Supernöjd

L
Linnea H.
Storlek: L
Längd: 165
Vikt: 67
Din upplevelse av storleken: Perfekt
Pure Boho är precis lika fin och skön som de andra klänningarna jag köpt från Pure Female

Pure Boho är precis lika fin och skön som de andra klänningarna jag köpt från Pure Female.

B
Birgitta W. (Sweden)
Storlek: XL
Din upplevelse av storleken: Perfekt
Härlig kvalité

Härlig kvalité. Viscos är ett trevligt material.

M
Mona P.
Storlek: M
Längd: 162
Vikt: 65
Din upplevelse av storleken: Perfekt
Väldig fin

Väldig fin passform

S
Siw K.
Storlek: S
Din upplevelse av storleken: Perfekt
Fina färger och superskön kvalite

Fina färger och superskön kvalite.

A
Ann-Sofie E. (Sweden)
Storlek: S
Längd: 159
Vikt: 60
Klänning

Jättefin klänning men var för lång.

V
Vone Ö.
Storlek: M
Längd: 169
Vikt: 71
Din upplevelse av storleken: Perfekt
Toppenfin och perfekt i

Toppenfin och perfekt i storleken!

A
Annika L. (Sweden)
Storlek: S
Längd: 165
Vikt: 70
Din upplevelse av storleken: Perfekt
Vackert mönster

Vackert mönster. Fantastisk passform och tyg som faller vackert på kroppen! Skön att ha på sig.

J
Jenny H.
Storlek: L
Längd: 165
Vikt: 70
Din upplevelse av storleken: Perfekt
Så härligt kvalitet och fint

Så härligt kvalitet och fint fall

A
Adriana T. (Sweden)
Storlek: S
Längd: 156
Vikt: 54
Din upplevelse av storleken: Perfekt
Underbar sommarklänning

Underbar sommarklänning. Fin färg och passform. Mycket nöjd.

C
Caroline (Sweden)
Storlek: M
Längd: 170
Vikt: 68
Din upplevelse av storleken: Perfekt
Jättevacker och bekväm

Jättevacker och bekväm, den kommer garanterat att användas mycket. Tunt och mjukt material.
Sann till storleken, jag är 170 cm lång och tog storlek M.

M
Monica R. (Sweden)
Perfekt

Perfekt

L
Lisa P.
Storlek: M
Längd: 162
Vikt: 68
Din upplevelse av storleken: Perfekt
Fantastisk klänning som sitter som en smäck ☺️

Fantastisk klänning som sitter som en smäck ☺️ Den blir fin att ha i midsommar 🌸

A
Anna Y. (Sweden)
Storlek: M
Längd: 165
Din upplevelse av storleken: Perfekt
Fin passform

Fin passform, fint fall och tyg

E
Eva-Karin (Sweden)
Storlek: S
Längd: 170
Vikt: 59
Din upplevelse av storleken: Perfekt
Härlig sommarklänning 🌼

Beställde rekommenderad storlek och den passade perfekt.
Skön kvalitet.

S
Sinikka F.
Bra

Bra

Shipping & delivery

Delivery

Delivery time within Sweden is 1–3 days.

Orders placed before 12:00 noon are dispatched the same day (weekdays). All dresses are shipped from our warehouse in Borås, Sweden.

Shipping cost

Shipping within Sweden costs 0–49 SEK depending on the delivery option.

International shipping:
Denmark & Finland: 49 SEK
Rest of Europe: 69 SEK

Shipping method

We work with Early Bird and PostNord, and you can choose delivery to your letterbox, a service point or a parcel locker depending on the shipping option. You’ll always receive an email with a tracking link once your order has been dispatched.

Returns & exchanges

Size exchange / return

You always have a 14-day return policy.

Register your return and in case of an exchange, your desired size at account.purefemale.se and follow the instructions.

Once the return is approved, your invoice will be adjusted or the amount will be refunded to the same account you used for the purchase.

The dress must be unused, in new condition and with all tags attached. Returned items that are worn, washed or damaged will not be approved.

Return fee

Return shipping within Sweden costs 49 SEK, but size exchanges are always free.

Have you paid with Klarna? Report the return there — your invoice will then be paused until the return has been processed. The tracking number can be found on the receipt you received from PostNord when you handed in your return.

Our fabrics & how to care for your dress

General care instructions

Take care of your dresses with love, and they will stay beautiful for a long time.

Wash sparingly and gently - often it’s enough to air the garment between wears.

Preferably wash your dresses in a laundry bag to protect them from sharp details inside the machine. Avoid tumble drying and strong spin cycles, as they wear down the fibers and may affect the fit.

Use a mild detergent without bleach or enzymes that can damage viscose and elastane. Avoid fabric softener, as it can affect the garment’s elasticity and color.

Hang or lay your dresses flat to dry immediately after washing — hang lengthwise for stretchy fabrics, and preferably on a hanger for woven styles. If ironing is needed, use low to medium heat and ideally while the garment is still slightly damp.

Store your dresses with space around them and avoid packing them too tightly in your wardrobe.

With the right care, you preserve the fit, color and soft feel - so your dress can stay with you for years to come. 💛

Viscose jersey with a heavy drape

If you read that a dress is made from a stretchy fabric with a heavy drape, it means it’s one of our most loved qualities. The fabric is a sustainably produced jersey made from Vortex viscose and elastane - soft, flexible and with an elegant weight that creates a beautiful drape along the body.

The viscose jersey has a luxurious feel against the skin and retains both its shape and color wash after wash. The surface is smooth and even thanks to advanced Vortex spinning - a modern technique that creates a fabric of the highest quality. It makes the material resistant to pilling, reduces fuzziness and helps the fabric wrinkle significantly less than regular viscose jersey.

Viscose is made from cellulose (wood fiber) and is therefore a nature-based material. When wet, it may feel slightly stiff, but it regains its softness after drying and light ironing. Gently reshape the garment directly after washing so it returns to its original form - and avoid high spin cycles, which can affect the fabric’s elasticity.

Avoid carrying bags with sharp details, Velcro or other accessories that may rub against the fabric. Viscose jersey is a soft and fluid material that does not tolerate heavy abrasion, but if you care for your dress according to our washing instructions, it will maintain its beautiful quality and feel just as lovely for a long time.

Care: Wash at 30°C, preferably in a laundry bag to protect against sharp objects in the machine. Lay flat to dry or hang the dress lengthwise so it doesn’t stretch out. Avoid tumble drying. If ironing is needed, use low heat.

Storage: Hang the dress folded over the bar of a trouser hanger to avoid shoulder marks and preserve its shape.

Viscose jersey with slub texture

Another jersey quality we often use is our stretchy viscose jersey made from 100% viscose - a slightly airier fabric that still offers a soft, flexible stretch. The yarn is spun using a so-called slub technique, which creates a subtly uneven texture that adds character and a naturally beautiful surface.

The fabric has a soft, light drape and a comfortable feel against the skin. It moves beautifully and is particularly well suited to dress styles with draping or ruffles - perfect for the warmer season when you want your dress to feel light and airy.

Viscose is made from cellulose (wood fiber) and is therefore a nature-based material. When wet, it may feel slightly stiff, but it regains its softness after drying and light ironing. Gently reshape the garment directly after washing so it returns to its original form - and avoid high spin cycles, which can affect the fabric’s elasticity.

Avoid carrying bags with sharp details, Velcro or other accessories that may rub against the fabric. Viscose jersey is a soft and fluid material that does not tolerate heavy abrasion, but if you care for your dress according to our washing instructions, it will maintain its beautiful quality and feel just as lovely for a long time.

Care: Wash at 30°C on a gentle cycle, preferably in a laundry bag to protect against sharp objects in the machine. Lay flat to dry or hang the dress lengthwise so it doesn’t stretch out. Avoid tumble drying. If ironing is needed, use low heat.

Storage: Hang the dress folded over the bar of a trouser hanger to avoid shoulder marks and preserve its shape.

Viscose jersey with glow

A luxurious jersey quality with a subtle sheen and a soft, fluid feel against the skin. The fabric is a stretchy viscose jersey with an elegant drape and a gentle glow that catches the light in a discreet and sophisticated way. It gives the dresses an elevated character - perfect for occasions when you want to feel a little extra special.

Viscose is a nature-based fiber made from cellulose (wood fiber). When wet, it may feel slightly stiff, but it regains its softness after drying and light ironing. Gently reshape the garment directly after washing so it returns to its original form - and avoid high spin cycles, which can affect the fabric’s elasticity.

Avoid carrying bags with sharp details, Velcro or other accessories that may rub against the fabric. Viscose jersey is a soft and fluid material that does not tolerate heavy abrasion, but if you care for your dress according to our washing instructions, it will maintain its beautiful quality and feel just as lovely for a long time.

Care: Wash at 30°C on a gentle cycle, preferably in a laundry bag to protect against sharp objects in the machine. Lay flat to dry or hang the dress lengthwise so it doesn’t stretch out. Avoid tumble drying. If ironing is needed, use low heat.

Storage: Hang the dress folded over the bar of a trouser hanger to avoid shoulder marks and preserve its shape.

Woven viscose (EcoVero)

We use two different woven viscose qualities - both made from EcoVero viscose, a fiber with significantly lower environmental impact than conventional viscose.

One is a viscose twill with a slightly heavier structure and a subtle sheen that reflects light elegantly. It drapes beautifully and is perfect for the cooler months of the year.

The other is a lighter woven viscose, soft and matte with a natural fluidity - ideal for spring and summer when you want your dress to feel airy and cool against the skin.

Both fabrics have a natural luster that enhances colors and prints beautifully, and they maintain their quality over time - they do not pill, do not fade and retain their shape wash after wash.

EcoVero viscose is made from FSC- and PEFC-certified wood pulp in a closed-loop process where chemicals and water are reused. The result is a soft, durable fabric that both looks and feels exclusive.

When wet, the fabric may contract slightly and feel a bit stiff, but it regains its original shape and softness once dry and pressed with heat. It does not shrink permanently - instead, it returns to its beautiful fit after ironing.

Care: Wash at 30°C on a gentle cycle, preferably in a laundry bag to protect against sharp objects in the machine. Avoid tumble drying. Iron on low to medium heat when the garment is dry - the warmth helps the fabric regain its original drape.

Organic cotton

Our woven cotton fabrics are organic and GOTS-certified, which means the entire production chain - from cultivation to finished fabric - meets strict requirements for both environmental and social responsibility.

The cotton is grown without chemical pesticides or synthetic fertilizers, and the dyeing process is carried out with care for both the environment and the people involved in production.

We use several different weaves, each with its own character:
– an embroidered and patterned cotton with vibrant texture and a luxurious feel
– a broderie anglaise cotton with beautiful transparency and airy lightness
– and a tightly woven cotton poplin with a smooth surface and crisp, cool feel - perfect for dresses with more structure

What they all share is a natural softness and a sense of lasting quality, both in shape and expression. Cotton is a breathable natural fiber that feels comfortable against the skin, while also being durable and resilient in washing.

Care: Wash at 30–40°C with similar colors, preferably in a laundry bag to protect against sharp objects in the machine. Avoid tumble drying. Iron on medium to high heat if needed.

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