All our dresses are in stock at our warehouse in Borås Sweden, ready to be shipped straight to you. If you place your order before 12:00 noon, it will be dispatched the same day.

📌 Delivery times:

• Within Sweden: 1–3 weekdays
• Europa: 1-5 weekdays

If a dress has a different delivery time, for example for a pre-order, this will be clearly stated on the product page – you’ll find the information just above the size selection.

We always do our very best to get your order to you as quickly as possible! 🚀💛

• Sweden: 0 - 29 SEK
• Denmark: 20 DKK
• Finland: 4.90 EUR
• Norway: 59 NOK
• Deutschland: 0-10 EUR
• Netherlands: 0-10 EUR

It depends on the shipping method you choose at checkout and the size of your parcel.

• Early Bird (Sweden only) delivers directly to your letterbox early in the morning. If the parcel is too large, it will be placed outside your door or in a bag outside.
• PostNord (DPD) delivers either to your letterbox, nearest pick-up point, parcel locker, or directly to your home, depending on the parcel size and the delivery option selected.
• FedEx delivers your order directly to your address. If you are not home at the time of delivery, the package may be left with a neighbor, redirected to a FedEx pickup point, or a new delivery attempt can be scheduled. You will receive an email notification with a tracking link so you can follow your package at any time.

You’ll see all available delivery options at checkout. 😊

We work with Early Bird, PostNord (DPD and FedEx to ensure fast and reliable delivery.

• Early Bird (Sweden only) delivers directly to your letterbox early in the morning. If the parcel is too large, it will be placed outside your door or in a bag outside.
• PostNord (DPD) delivers either to your letterbox, nearest pick-up point, parcel locker, or directly to your home, depending on the parcel size and the delivery option selected.
• FedEx delivers your order directly to your address. If you are not home at the time of delivery, the package may be left with a neighbor, redirected to a FedEx pickup point, or a new delivery attempt can be scheduled. You will receive an email notification with a tracking link so you can follow your package at any time.

At checkout, you’ll see which delivery options are available for your order. 🚚

Yes! Once your order has been shipped, you’ll receive an email with a tracking link so you can follow your parcel all the way to you.

• Early Bird (Sweden only) delivers directly to your letterbox early in the morning. If the parcel is too large, it will be placed outside your door or in a bag outside.
• PostNord (DPD) delivers either to your letterbox, nearest pick-up point, parcel locker, or directly to your home, depending on the parcel size and the delivery option selected.
• FedEx delivers your order directly to your address. If you are not home at the time of delivery, the package may be left with a neighbor, redirected to a FedEx pickup point, or a new delivery attempt can be scheduled. You will receive an email notification with a tracking link so you can follow your package at any time.

Have questions about your delivery? Get in touch with us at hello@purefemale.se, we’re happy to help! 😊

If you notice that your address is incorrect, please contact us immediately at hello@purefemale.se. We’ll do our very best to update it before your order is shipped!

Don’t worry! 💛 If your parcel hasn’t arrived as expected, please get in touch with us and we’ll help you sort it out. We always do our very best to find a quick and smooth solution. ✨

It’s very rare for parcels to go missing, but sometimes delivery can take a few extra days. Keep an eye on your tracking link, and don’t hesitate to contact us if you have any questions! 😊

Yes! 😊 You can enter any delivery address at checkout before completing your order.

Please make sure to double-check your order confirmation to ensure the address is correct. If something isn’t right, contact us as soon as possible and we’ll do our very best to fix it! 💛

It’s easy to return an item! 💛

• You have 14 days from the day you receive your parcel to make a return.
• Register your return here: https://account.purefemale.se
  Log in easily using the email address you used when placing your order.
• Would you like to exchange for a different size or colour? You can add your request in the comments/notes field (optional).
• Shortly after registering your return, you will receive an email from us with instructions on how to return your order.

Important information:

• All returned dresses must be in the same condition as when you received them.
• Returns will not be accepted if the item has been worn, washed, or handled carelessly. All tags must remain attached.
• Each dress is inspected upon return. Once your return has been approved, your invoice will be adjusted or the amount refunded to the same payment method used for the purchase.

Didn’t get the right size? No worries!
Exchanges for a different size or colour are completely free, and all dresses are in stock at our warehouse in Borås, ready to be dispatched quickly.

📌 Three easy ways to exchange your dress:

1️⃣ Email us at hello@purefemale.se with your order number and the size/colour you’d like to exchange for. We’ll reserve the dress straight away and send it as soon as we receive your return.

2️⃣ Place a new order online for the size/colour you want and return the original dress according to our return policy. No return fee will be charged.

3️⃣ Register your return and write the size and colour you want to exchange for in the comments field. We’ll send your exchange as soon as we receive your return.

💛 Smooth, easy and completely free when exchanging size or colour! 😊

The return fee is charged afterwards when we process your return and is deducted from your refund.

📦 Return fees:

• Denmark: 49 DKK
• Finland: 5.9 EUR
• Norge: 79 NOK
• Netherlands: 5.9 EUR

Exchanges for a different size or colour are always free! 💛

As soon as we receive your return, you’ll get a confirmation by email. Once your return has been processed and completed, you’ll receive another confirmation email and your invoice or payment will be adjusted automatically.

Please allow 2–3 weeks from the time you send your return until it has been fully processed.

Oh no, we’ll of course take care of that! 💛

Please email us at hello@purefemale.se
and include your order number along with a photo of the issue, and we’ll help you as quickly as possible. We’ll either send you a new dress or find another solution that works best for you. ✨

You have 14 days to return your order from the day you receive your parcel. We do appreciate it if you return it as soon as possible – sometimes a dress sells out and someone else may be waiting for it.

If it takes a little longer, we understand that things can happen. Just get in touch with us if you need more time, and we’ll usually be happy to find a solution together. 💛

Yes, absolutely! 💛 You can return sale items within our standard 14-day return period, as long as the dress is in its original condition with all tags still attached.

If you paid with a Klarna invoice, you can pause the invoice by selecting “Report a return” in the Klarna app or on Klarna’s website. This way, you don’t have to worry about the invoice becoming due while we process your return.

📌 When we register your return:

• The return fee will be deducted from the refund (unless it’s an exchange, which is always free).
• If you return the entire order, the invoice will be adjusted to the remaining amount.
• If you return part of your order, the invoice will be updated with the new balance.

As soon as we have registered your return, you’ll receive a confirmation by email and your refund will be issued automatically to the same payment method you used when placing your order.

Not having received a confirmation yet doesn’t necessarily mean that we haven’t received your return — please allow 2–3 weeks from the time you sent the parcel back for the return to be fully processed.

Unfortunately, that’s not possible - we’re unable to accept returns in person.
All returns must be sent back according to the provided instructions.

If you have any questions about your return, feel free to contact us at hello@purefemale.se
- we’re happy to help 💛

If you return a dress that was paid for with a gift card, the refund will be made to the same gift card.

📌 Here’s how it works:

• Paid the full amount with a gift card? The refunded amount is credited back to the gift card and can be used again.
• Paid partly with a gift card and partly with another payment method? The refund is first made to the other payment method. Any remaining amount is then credited back to the gift card.

💛 Gift cards never expire, so you can use it whenever you like!

We want to make it easy for you 💛 You can pay using:

Card – Visa and Mastercard
PayPal – Easy and secure online payment (Finland)
MobilePay – (Finland and Denmark)
Swish – Easy and fast payment directly from your mobile (Sweden)
Klarna – Pay later in 30 days, pay in installments, or pay now (Sweden)

Just choose the option that suits you best at checkout ✨

We pack and ship orders quickly, but please contact us as soon as possible at hello@purefemale.se
and we’ll do our best to help 💛

If your order has already been dispatched, we’re unfortunately unable to stop it — but you can of course return it in accordance with our return policy 😊

When you place a pre-order, you reserve a dress before it’s back in stock - making sure you get your size and favourite colour 💛

📌 How it works:

• Order as usual – Payment is made at checkout, just like a regular order.
• Estimated dispatch date – You’ll find the expected shipping date clearly stated on the product page.
• We ship as soon as it’s in stock – You’ll receive an email confirmation once your order is on its way.

📦 Ordering both pre-order and in-stock items?
We ship your entire order together once everything is available.
If you’d like the in-stock items to be sent earlier, just email us at hello@purefemale.se
and we’ll be happy to help 💛

If a dress is available for pre-order, this will be clearly stated on the product page, along with the estimated delivery date.

📌 How to tell the difference:

• Pre-order – The product shows a specified delivery timeframe.
• Not a pre-order? Then the dress is in stock and will be shipped according to our standard delivery times.

📦 Ordered both pre-order and in-stock items?
We ship everything together once your full order is complete.
If you’d like the in-stock items to be sent earlier, just email us at hello@purefemale.se
and we’ll be happy to help 💛

Once your order is confirmed, you’ll receive an order confirmation by email within a few minutes.

Haven’t received an email?
📌 Please check your spam or junk folder – it may have ended up there.
📌 Double-check that you entered the correct email address at checkout.
📌 Still nothing? Get in touch with us at hello@purefemale.se and we’ll be happy to help 💛

Your orders are linked to the email address you used at checkout.

• After each purchase, you’ll receive an order confirmation by email.
• Would you like to view your order history? Simply log in using your email address to see your previous orders and current order status.

If you have any questions, feel free to contact us at hello@purefemale.se
- we’re happy to help 💛

You can enter your discount code at checkout before choosing your payment method.

📌 Here’s how:

1. Go to checkout and fill in your details.
2. Enter your discount code in the “Discount code” field and click “Apply”.
3. The discount will be deducted automatically from the total before you select your payment method.

Having trouble with your discount code?
Please double-check that it’s valid and applies to the items in your order. If you need help, contact us at hello@purefemale.se
and we’ll be happy to assist 💛

Yes, that’s absolutely fine! 😊

At checkout, you can enter a different delivery address than your billing address. Simply fill in your billing details first, then select “Use a different shipping address” to have your order sent to another recipient.

No, items in your shopping bag are not reserved until you complete your purchase.

If a dress is popular, it may sell out while you’re shopping, so we recommend completing your order as soon as possible to secure your dress. 💛

If you can’t see your order when you log in, it may be due to one of the following:

📌 You used a different email address – Make sure you’re logging in with the same email address you used when placing your order.

📌 The order is very recent – Sometimes it can take a little while for the order to appear in your account. In the meantime, please check your email for the order confirmation.

If you still can’t find your order, don’t hesitate to contact us at hello@purefemale.se – we’re happy to help! 💛

All our dresses are available in sizes XS to 4XL and are designed for a comfortable, well-balanced fit. Our sizing is based on measurements adapted for Northern European women, who are often slightly taller than women in Southern Europe.

📌 Important to know about our sizing:
Many first-time customers find our sizes slightly generous compared to other brands.
To find the right size, click “Find your size” on the product page and enter your measurements – you’ll receive a size recommendation tailored to that specific dress model.
You’ll find a general size chart in the size guide.
Under the “Garment measurements” tab, you’ll see the exact measurements for each dress.

📌 Tip!
Measure a dress you already own and know fits you well, then compare it with our measurements for the best possible fit.

📏 Model measurements and the size the model is wearing are always listed under the “Fit” tab on the product page.

💛 Size exchanges are always free!
Still unsure or would like personal guidance? Don’t hesitate to get in touch – we’re happy to help!

📧 Email: hello@purefemale.se
📞 Phone: +46 33 411060 (weekdays 9 am–12 pm)

We place great emphasis on fit – a dress should look beautiful and feel comfortable to wear. All women are different, and there are many details to consider to make a dress fit just right.

We work carefully to develop fits that work for a variety of body types. Each dress is tested and adjusted to ensure a balanced silhouette and comfortable freedom of movement.

📌 What you can expect:

• Different silhouettes – Some dresses have a more fitted shape, while others are relaxed and flowing.
  
• Two length options – Most of our dresses are available in two lengths, so you can choose the one that suits you best.
  
• Detailed fit information – You’ll find more details under the “Details” tab on each dress.
  
• Exact garment measurements – Under the “Dress measurements” tab, you can see the specific measurements for each dress.
  

📌 Tip!
Measure a dress you already own and know fits you well, and compare it with our measurements to find your perfect fit.

💛 Size exchanges are always free!
Still unsure or want personal advice? Don’t hesitate to get in touch – we’re happy to help!

📧 Email: hello@purefemale.se
📞 Phone: +46 33 411060 (weekdays 9 am–12 pm)

Yes! 💛 Our dresses have a timeless design made to be worn and loved for a long time – while we also follow seasonal trends in colours and prints. That’s why we regularly update our most loved dress styles with new colours and patterns each season.

Most of our dresses are also available in two different lengths, so you can choose the one that suits you best.

📌 How to see which options are available:

• On the product page, you can see if the dress is available in more colours and lengths.
  
• Click on a colour to see how it looks on the model.
  
• If a colour, length or size is sold out, you can choose “Notify me” and you’ll receive an email when it’s back in stock.

Have questions about a specific dress? Get in touch with us at hello@purefemale.se – we’re happy to help! 💛

We sew our dresses using high-quality fabrics, always with a strong focus on natural materials and more responsible choices. Every fabric is carefully selected to create dresses that feel comfortable to wear, drape beautifully and last over time.

📌 How we develop and choose our fabrics:

• Our prints and colourways are developed through close collaboration with our fabric suppliers.
  
• We listen to our customers and happily take feedback on which materials and patterns you’d like to see more of.
  
• On every dress, you’ll find detailed information about materials and care instructions under the “Details” tab.
  

Dresses that are made in Bulgaria use fabrics sourced from a small number of European fabric manufacturers with whom we’ve had long-term partnerships. All fabrics used in these collections are OEKO-TEX® Standard 100 certified, Product Class I – the highest classification, meaning very low levels of chemicals and strict requirements for health and environmental safety.

OEKO-TEX® Standard 100 is the world’s leading certification for textiles, leather, accessories and products tested for harmful substances. The standard also regulates substances that may have a negative environmental impact.

Dresses that are made in India are produced using GOTS-certified organic cotton or OEKO-TEX® certified viscose. This ensures that all materials are free from harmful substances and meet the highest environmental standards.

📌 We most often choose fabrics such as viscose, which is made from natural fibres and is a more environmentally considerate option.

Do you have questions or wishes regarding our fabrics? Feel free to reach out to us at hello@purefemale.se — we truly love hearing your thoughts! 💛

All of our dresses can usually be machine washed, but we always recommend checking the care instructions for your specific dress.
You’ll find the care details on the product page under the “Care” tab.

📌 How to care for your dress:

• Avoid fabric softener – it wears down the fibres and can affect the fit.
  
• Do not hang jersey dresses to dry – they may stretch out of shape.
  
• When removing the dress from the washing machine while still wet, gently reshape it to its original form by carefully pulling it into place.
  

Have questions about garment care? Feel free to contact us at hello@purefemale.se – we’re happy to help 💛

It depends! 💛 We produce our dresses in small batches to avoid overproduction, which means that some styles or colours can sell out quickly.

• Popular styles and colours may sometimes return, but we can’t guarantee a restock.
• Our dress models often return season after season in new colours and prints, so keep an eye out if you have a favourite.
• OIf a dress you love is sold out in your size, click “Notify me” on the product page and you’ll receive an email if it comes back in stock.

Have questions about a specific dress? Feel free to contact us at hello@purefemale.se
– we’re happy to help! 💛

Yes 💛 Click on “Gift Card” in the menu to choose your gift. Our digital gift cards are available in various amounts from SEK 200–2000 SEK and are sent directly by email.

Perfect if you’d like to give the gift of a dress while letting the recipient choose for themselves! 🎀

Have any questions? Feel free to contact us at hello@purefemale.se – we’re happy to help! 💛

Forever! 💛 Our gift cards have no expiry date – just like our dresses, they’re made to be loved for a long time.

If you have any questions about your gift card, feel free to contact us at hello@purefemale.se – we’re happy to help! 😊

Once you’ve placed your order, the gift card is sent directly to the email address you entered at checkout.

📌 Ways to give it as a gift:
• Forward the email to the recipient
• Print the gift card and give it as a physical present

The gift card is valid forever and can be used on all our dresses! 💛

It’s easy to use your gift card! 💛

📌 Here’s how:

1. Add your favourite dress to your shopping bag.
   
2. Go to checkout and fill in your details.
   
3. Enter the gift card code in the field “Discount code or gift card” and click “Apply”.
   
4. The amount will be deducted automatically from your total.
   

If the gift card doesn’t cover the full amount, you can pay the remaining balance with another payment method. Any unused balance stays on the gift card and can be used later – it’s valid forever! ✨

Have any questions? Feel free to contact us at hello@purefemale.se – we’re happy to help! 😊

Most of our dresses are made in Bulgaria, at a factory we have a close and long-term partnership with. We know them well and have a strong relationship, which allows us to ensure production under fair conditions, with market-level wages and regulated working hours.

The factory actively works to reduce its environmental impact:

✅ 55% of electricity consumption comes from solar energy
✅ Industrial waste is recycled
✅ Energy-efficient machinery is used

The factory is BSCI-certified by Intertek with a high score of 97%, ensuring sustainable and responsible working conditions.

We also collaborate with a smaller factory in India, certified according to SA8000 and Fairtrade, to ensure fair wages, good working conditions and ethical production. The factory works sustainably by:

🌱 Using organic and Oeko-Tex® certified fabrics
🌱 Being powered by solar energy and using efficient water management
🌱 Minimising waste through recycling and upcycling

📌 Want to know where your specific dress is made?
You can find information about where your dress was produced:
• On the product page under the “Details” tab
• On the care label inside your dress

We choose our production partners carefully and make sure every dress is made in the best possible way – with care for both people and the environment. You can feel confident that our dresses are produced under fair and responsible conditions. 💛

Have questions about our production? Feel free to contact us at hello@purefemale.se!

We create our dresses from the ground up in Borås, Sweden where we design, select fabrics and adjust measurements to ensure a comfortable fit and high quality.

The actual sewing takes place mainly in Bulgaria, where the majority of our dresses are made, while some are produced at a smaller factory in India. We work closely with both factories and have long-standing relationships with them.

📌 How we work with sustainable production:
• Fewer transports & shorter lead times – By keeping most of our production within Europe, we reduce the environmental impact of transport and can quickly restock popular styles.
• Small production runs – Instead of producing large volumes at once, we make dresses based on demand, which helps minimise waste and overproduction.
• Optimised fabric use – We adapt sizing and production to make the most of every metre of fabric. We often also store fabric at the factory so we can produce exactly the sizes that are needed.
• In-house fabric development – Our prints and colours are developed in close collaboration with our fabric suppliers, where we sketch and create designs based on trends and customer feedback.

We always strive to create high-quality dresses in a responsible and sustainable way – with a strong focus on quality, design and timeless style.

Our warehouse is located in Borås, Sweden where we ship all orders and handle returns. Having our warehouse close at hand allows us to ensure fast deliveries and a smooth returns process for our customers.

If you have any questions about our warehouse or deliveries, feel free to contact us at hello@purefemale.se – we’re happy to help! 💛

We want your dress to feel like a gift to unwrap 💛
That’s why we always pack with care and avoid plastic wherever possible. Our dresses are delivered in eco-friendly cardboard boxes, packed as efficiently as possible to minimise unnecessary air and material use.

Each dress is carefully inspected before being wrapped in soft tissue paper and placed in the box – ready to be sent to you in a thoughtful, sustainable and secure way. 💛