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Pure Deal

Flounce dobby short dress - Blue star

Knee-length ruffle dress

Regular price 749,00 kr
Sale price 749,00 kr Regular price 1.498,00 kr
50% off
Duties and taxes included. Shipping calculated at checkout.

Färg
Storlek
Description

Here is a new favourite in organic cotton – a knee-length dress in embroidered and patterned fabric that gives a luxurious texture and a lively look. The V-neckline crosses over at the front and is framed by small ruffles, while a wide ruffle runs around the shoulders front and back for a romantic feel.

The dress is cut high at the waist with an elastic fit that makes it light and comfortable to wear. Smocking at the sides of the bodice and on the upper sleeve adds extra shape and flexibility. The long puff sleeves with elastic at the cuffs can be worn either full length or pushed up.

The skirt is full and finished with a wide ruffle at the hem, giving the dress a beautiful drape. The bodice and skirt are lined in a light cotton for extra comfort, and there are practical side pockets.

A dress with romantic details and an easy-to-wear fit – just as lovely for everyday wear as for parties. It comes in both calf-length and knee-length versions, so you can choose the length you like best.

Details
  • Knee-length dress in woven fabric (no stretch).
  • Made in organic cotton.
  • Wide, gathered tiered skirt.
  • V-neckline with a small ruffle.
  • Long puff sleeve with elastic at the cuff and elastic smocking on the upper arm.
  • Side pockets.
  • Seam placed high at the waist.
  • Elastic smocking at the sides above the waist.
  • Concealed side zipper.
  • Lined, except for the sleeves.
Sizes

Our model Simone is 168 cm tall and wears size Small.
Simone's measurements are:
Bust 90 cm
Waist 76 cm
Hip 110 cm

You can find your size by comparing your body measurements with our recommended ones. If a garment differs from these measurements, we mention it in the product text. You can find our recommended measurements here FIND YOUR SIZE

You can find the dress's exact measurements under the tab DRESS MEASUREMENTS. To find YOUR size in the best possible way, measure a similar garment that you already have at home and know fits you well, and then compare the measurements.

Dress measurements
Cm XS S M L XL 2XL 3XL 4XL
Length 101 102 103 105 107 108 109 111
Sleeve length 60 61 61 61 61 62 62 63
Bust width (elastic) 82 88 94 102 110 118 126 134
Waist width (elastic) 70 76 82 90 98 106 114 122
Hem width 250 256 262 270 278 286 294 302
Care instructions

Wash at 30° on gentle cycle with similar colors.
Iron at medium heat.
No tumble drying.

100% Organic cotton
Lining:
100% Organic cotton

Colour analysis

Färganalys av mönstret:

Mönstret har en djup marinblå bas som ger ett kallt, elegant och harmoniskt uttryck. De små ljusa stjärnformade detaljerna skapar en mjuk kontrast som gör helheten lugn och sammanhållen. Kombinationen av den klara, kalla blå tonen och de ljusa accenterna ger ett fräscht och tidlöst intryck som ligger nära vinter- och sommarpaletternas svalare färgvärld.

Dominerande årstider:
Kall vinter & mörk vinter – den djupa, kalla blå basen och den klara kontrasten passar perfekt för dessa paletter.

Kompletterande årstider:
Klar vinter & kall sommar – den rena blå tonen fungerar även för klar vinter, och den mjuka kontrasten harmonierar fint med kall sommars svalare och ljusare färger.

14-day returns

Free shipping within Sweden

Shipped from our warehouse in Borås, Sweden

Free size exchanges


We know our dresses inside and out – fit, sizes and measurements. Get in touch, we’re happy to help.

Flounce dobby short dress - Blue star

749,00 kr Regular price 1.498,00 kr
Shipping & delivery

Delivery

Delivery time within Sweden is 1–3 days.

Orders placed before 12:00 noon are dispatched the same day (weekdays). All dresses are shipped from our warehouse in Borås, Sweden.

Shipping cost

Shipping within Sweden costs 0–49 SEK depending on the delivery option.

International shipping:
Denmark & Finland: 49 SEK
Rest of Europe: 69 SEK

Shipping method

We work with Early Bird and PostNord, and you can choose delivery to your letterbox, a service point or a parcel locker depending on the shipping option. You’ll always receive an email with a tracking link once your order has been dispatched.

Returns & exchanges

Size exchange / return

You always have a 14-day return policy.

Register your return and in case of an exchange, your desired size at account.purefemale.se and follow the instructions.

Once the return is approved, your invoice will be adjusted or the amount will be refunded to the same account you used for the purchase.

The dress must be unused, in new condition and with all tags attached. Returned items that are worn, washed or damaged will not be approved.

Return fee

Return shipping within Sweden costs 49 SEK, but size exchanges are always free.

Have you paid with Klarna? Report the return there — your invoice will then be paused until the return has been processed. The tracking number can be found on the receipt you received from PostNord when you handed in your return.

Our fabrics & how to care for your dress

General care instructions

Take care of your dresses with love, and they will stay beautiful for a long time.

Wash sparingly and gently - often it’s enough to air the garment between wears.

Preferably wash your dresses in a laundry bag to protect them from sharp details inside the machine. Avoid tumble drying and strong spin cycles, as they wear down the fibers and may affect the fit.

Use a mild detergent without bleach or enzymes that can damage viscose and elastane. Avoid fabric softener, as it can affect the garment’s elasticity and color.

Hang or lay your dresses flat to dry immediately after washing — hang lengthwise for stretchy fabrics, and preferably on a hanger for woven styles. If ironing is needed, use low to medium heat and ideally while the garment is still slightly damp.

Store your dresses with space around them and avoid packing them too tightly in your wardrobe.

With the right care, you preserve the fit, color and soft feel - so your dress can stay with you for years to come. 💛

Viscose jersey with a heavy drape

If you read that a dress is made from a stretchy fabric with a heavy drape, it means it’s one of our most loved qualities. The fabric is a sustainably produced jersey made from Vortex viscose and elastane - soft, flexible and with an elegant weight that creates a beautiful drape along the body.

The viscose jersey has a luxurious feel against the skin and retains both its shape and color wash after wash. The surface is smooth and even thanks to advanced Vortex spinning - a modern technique that creates a fabric of the highest quality. It makes the material resistant to pilling, reduces fuzziness and helps the fabric wrinkle significantly less than regular viscose jersey.

Viscose is made from cellulose (wood fiber) and is therefore a nature-based material. When wet, it may feel slightly stiff, but it regains its softness after drying and light ironing. Gently reshape the garment directly after washing so it returns to its original form - and avoid high spin cycles, which can affect the fabric’s elasticity.

Avoid carrying bags with sharp details, Velcro or other accessories that may rub against the fabric. Viscose jersey is a soft and fluid material that does not tolerate heavy abrasion, but if you care for your dress according to our washing instructions, it will maintain its beautiful quality and feel just as lovely for a long time.

Care: Wash at 30°C, preferably in a laundry bag to protect against sharp objects in the machine. Lay flat to dry or hang the dress lengthwise so it doesn’t stretch out. Avoid tumble drying. If ironing is needed, use low heat.

Storage: Hang the dress folded over the bar of a trouser hanger to avoid shoulder marks and preserve its shape.

Viscose jersey with slub texture

Another jersey quality we often use is our stretchy viscose jersey made from 100% viscose - a slightly airier fabric that still offers a soft, flexible stretch. The yarn is spun using a so-called slub technique, which creates a subtly uneven texture that adds character and a naturally beautiful surface.

The fabric has a soft, light drape and a comfortable feel against the skin. It moves beautifully and is particularly well suited to dress styles with draping or ruffles - perfect for the warmer season when you want your dress to feel light and airy.

Viscose is made from cellulose (wood fiber) and is therefore a nature-based material. When wet, it may feel slightly stiff, but it regains its softness after drying and light ironing. Gently reshape the garment directly after washing so it returns to its original form - and avoid high spin cycles, which can affect the fabric’s elasticity.

Avoid carrying bags with sharp details, Velcro or other accessories that may rub against the fabric. Viscose jersey is a soft and fluid material that does not tolerate heavy abrasion, but if you care for your dress according to our washing instructions, it will maintain its beautiful quality and feel just as lovely for a long time.

Care: Wash at 30°C on a gentle cycle, preferably in a laundry bag to protect against sharp objects in the machine. Lay flat to dry or hang the dress lengthwise so it doesn’t stretch out. Avoid tumble drying. If ironing is needed, use low heat.

Storage: Hang the dress folded over the bar of a trouser hanger to avoid shoulder marks and preserve its shape.

Viscose jersey with glow

A luxurious jersey quality with a subtle sheen and a soft, fluid feel against the skin. The fabric is a stretchy viscose jersey with an elegant drape and a gentle glow that catches the light in a discreet and sophisticated way. It gives the dresses an elevated character - perfect for occasions when you want to feel a little extra special.

Viscose is a nature-based fiber made from cellulose (wood fiber). When wet, it may feel slightly stiff, but it regains its softness after drying and light ironing. Gently reshape the garment directly after washing so it returns to its original form - and avoid high spin cycles, which can affect the fabric’s elasticity.

Avoid carrying bags with sharp details, Velcro or other accessories that may rub against the fabric. Viscose jersey is a soft and fluid material that does not tolerate heavy abrasion, but if you care for your dress according to our washing instructions, it will maintain its beautiful quality and feel just as lovely for a long time.

Care: Wash at 30°C on a gentle cycle, preferably in a laundry bag to protect against sharp objects in the machine. Lay flat to dry or hang the dress lengthwise so it doesn’t stretch out. Avoid tumble drying. If ironing is needed, use low heat.

Storage: Hang the dress folded over the bar of a trouser hanger to avoid shoulder marks and preserve its shape.

Woven viscose (EcoVero)

We use two different woven viscose qualities - both made from EcoVero viscose, a fiber with significantly lower environmental impact than conventional viscose.

One is a viscose twill with a slightly heavier structure and a subtle sheen that reflects light elegantly. It drapes beautifully and is perfect for the cooler months of the year.

The other is a lighter woven viscose, soft and matte with a natural fluidity - ideal for spring and summer when you want your dress to feel airy and cool against the skin.

Both fabrics have a natural luster that enhances colors and prints beautifully, and they maintain their quality over time - they do not pill, do not fade and retain their shape wash after wash.

EcoVero viscose is made from FSC- and PEFC-certified wood pulp in a closed-loop process where chemicals and water are reused. The result is a soft, durable fabric that both looks and feels exclusive.

When wet, the fabric may contract slightly and feel a bit stiff, but it regains its original shape and softness once dry and pressed with heat. It does not shrink permanently - instead, it returns to its beautiful fit after ironing.

Care: Wash at 30°C on a gentle cycle, preferably in a laundry bag to protect against sharp objects in the machine. Avoid tumble drying. Iron on low to medium heat when the garment is dry - the warmth helps the fabric regain its original drape.

Organic cotton

Our woven cotton fabrics are organic and GOTS-certified, which means the entire production chain - from cultivation to finished fabric - meets strict requirements for both environmental and social responsibility.

The cotton is grown without chemical pesticides or synthetic fertilizers, and the dyeing process is carried out with care for both the environment and the people involved in production.

We use several different weaves, each with its own character:
– an embroidered and patterned cotton with vibrant texture and a luxurious feel
– a broderie anglaise cotton with beautiful transparency and airy lightness
– and a tightly woven cotton poplin with a smooth surface and crisp, cool feel - perfect for dresses with more structure

What they all share is a natural softness and a sense of lasting quality, both in shape and expression. Cotton is a breathable natural fiber that feels comfortable against the skin, while also being durable and resilient in washing.

Care: Wash at 30–40°C with similar colors, preferably in a laundry bag to protect against sharp objects in the machine. Avoid tumble drying. Iron on medium to high heat if needed.