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New in!
Discover our new dresses
New in!
Discover our new dresses
Best-selling dresses
BESTIE WRAP DRESS
LOVED BY THOUSANDS – THE DRESS THAT’S BECOME AN ICON
We help you to
Find your dress style
Discover our most-loved dress styles – signature dresses that return season after season in new colours and prints.
Here you can see each style as a sketch and learn more about its fit, silhouette, length and details. Explore our different dress styles and find the one that suits you and your style best.
Once you’ve found your favourite, it’s easy to recognise it when it returns in a new colour or print.
The feeling starts with the fabric
Our fabrics
We work only with fabrics we know well – certified qualities with the right weight, lustre and softness. Materials that move beautifully, hold their shape and feel just as good after many washes. Each fabric is carefully chosen based on how it drapes, how it feels against the skin and how it enhances each dress design.
We believe in long-lasting quality over fast trends – that’s why we choose fabrics that retain their colour, shape and feel, wash after wash, season after season.
Here you can read more about our fabrics and see which dresses are made in each of our different materials.
Dresses designed in Borås, Sweden – loved worldwide
About Pure Female
No big words. No trends. No shortcuts.
Just dresses that fit, last – and make you feel amazing.