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Pure Deal

A-lined belted midi jersey dress - Navy

Vadlång, vid klänning i trikå

Regular price 649 SEK
Sale price 649 SEK Regular price 1 298 SEK
50% off
Taxes included. Shipping calculated at checkout.

Color
Size
Description

Let colour do the talking with our A-line dress, A-lined belted. It’s made in soft, stretchy jersey with a beautifully heavy drape and features a blurred florals print in bright tones on a dark blue base – the perfect mix of vibrant elegance and relaxed comfort.

The dress has an easy, airy fit with practical side pockets – both stylish and functional. The rounded neckline with light gathers and the wide three-quarter-length raglan sleeves create a soft, flattering silhouette. Want to define your waist? A loose tie belt is included so you can style it exactly as you like.

Our premium jersey in Vortex viscose and elastane creases minimally, keeps its shape beautifully over time and has a heavy, elegant drape.

The dress comes in both knee-length and long versions, so you can choose your perfect length. In the product photos, you’ll see the dress styled both with and without the belt – so you can see how it falls naturally or with a defined waist.

Details
  • Vadlång A-linjeformad trikåklänning.
  • ¾-lång, vid raglanärm med resår i nederkanten.
  • Rundhalsad med rynk framtill.
  • Vid passform.
  • Löst knytband medföljer om du vill markera midjan.
  • Fickor i sidorna.
  • Sydd i en mjuk och stretchig trikå i Vortex-viskos och elastan.
  • Trikån har en hög kvalitet och ett tungt fall som gör att tyget faller elegant och smickrande.
  • Viskostrikå är ett mjukt och följsamt tyg tillverkat av viskosfiber, känd för sin smidighet och behagliga känsla mot huden.
  • Vortex är en av de mest avancerade spinnmetoderna som tillverkar trikåtyger i högsta kvalitéer. Tygerna får ingen fjunig yta och blir i stort sett pillingfria. De är lättskötta och skrynklar inte lika lätt.

Klänningen är sydd i Bulgarien på en mindre fabrik med lång erfarenhet och mycket kunskap. Som alltid är klänningen designad hos oss i Borås.

Sizes

Vår modell Simone är 168 cm lång och bär storlek S.
Simones mått är:
Byst 91 cm
Midja 76 cm
Stuss 108 cm

Du hittar just din storlek genom att jämföra dina kroppsmått med våra rekommenderade. Om plagget avviker från dessa mått så skriver vi det i produkttexten. Våra rekommenderade mått hittar du här HITTA DIN STORLEK

Du hittar plaggets exakta mått under fliken KLÄNNINGENS MÅTT. För att på absolut bästa sätt hitta DIN storlek så mät ett liknande plagg, som du redan har hemma och vet sitter bra på dig, och jämför sedan måtten.

Dress measurements
XS S M L XL 2XL 3XL 4XL
Hel längd 114 115 116 118 119 121 122 124
Ärmlängd (fr halsringning) 67 68 69 70 71 72 72 73
Bystvidd 75 81 87 95 103 109 118 126
Vidd nertill 174 180 186 194 202 210 218 226
Tänk på att detta är klänningens mått och att det är ett stretchigt tyg. Jämför gärna dessa mått med ett liknande plagg du har hemma (jämför inte med dina kroppsmått).
Care instructions

Tvättas i 30° ihop med liknande färger.
Strykes med svag värme.
Torka gärna liggandes, ingen torktumling.

94% Vortex Viskos
6% Elastan

14-day returns

Free shipping within Sweden

Shipped from our warehouse in Borås, Sweden

Free size exchanges


We know our dresses inside and out – fit, sizes and measurements. Get in touch, we’re happy to help.

A-lined belted midi jersey dress - Navy

649 SEK Regular price 1 298 SEK
Shipping & delivery

Delivery

Delivery time within Sweden is 1–3 days.

Orders placed before 12:00 noon are dispatched the same day (weekdays). All dresses are shipped from our warehouse in Borås, Sweden.

Shipping cost

Shipping within Sweden costs 0–49 SEK depending on the delivery option.

International shipping:
Denmark & Finland: 49 SEK
Rest of Europe: 69 SEK

Shipping method

We work with Early Bird and PostNord, and you can choose delivery to your letterbox, a service point or a parcel locker depending on the shipping option. You’ll always receive an email with a tracking link once your order has been dispatched.

Returns & exchanges

Size exchange / return

You always have a 14-day return policy.

Register your return and in case of an exchange, your desired size at account.purefemale.se and follow the instructions.

Once the return is approved, your invoice will be adjusted or the amount will be refunded to the same account you used for the purchase.

The dress must be unused, in new condition and with all tags attached. Returned items that are worn, washed or damaged will not be approved.

Return fee

Return shipping within Sweden costs 49 SEK, but size exchanges are always free.

Have you paid with Klarna? Report the return there — your invoice will then be paused until the return has been processed. The tracking number can be found on the receipt you received from PostNord when you handed in your return.

Our fabrics & how to care for your dress

General care instructions

Take care of your dresses with love, and they will stay beautiful for a long time.

Wash sparingly and gently - often it’s enough to air the garment between wears.

Preferably wash your dresses in a laundry bag to protect them from sharp details inside the machine. Avoid tumble drying and strong spin cycles, as they wear down the fibers and may affect the fit.

Use a mild detergent without bleach or enzymes that can damage viscose and elastane. Avoid fabric softener, as it can affect the garment’s elasticity and color.

Hang or lay your dresses flat to dry immediately after washing — hang lengthwise for stretchy fabrics, and preferably on a hanger for woven styles. If ironing is needed, use low to medium heat and ideally while the garment is still slightly damp.

Store your dresses with space around them and avoid packing them too tightly in your wardrobe.

With the right care, you preserve the fit, color and soft feel - so your dress can stay with you for years to come. 💛

Viscose jersey with a heavy drape

If you read that a dress is made from a stretchy fabric with a heavy drape, it means it’s one of our most loved qualities. The fabric is a sustainably produced jersey made from Vortex viscose and elastane - soft, flexible and with an elegant weight that creates a beautiful drape along the body.

The viscose jersey has a luxurious feel against the skin and retains both its shape and color wash after wash. The surface is smooth and even thanks to advanced Vortex spinning - a modern technique that creates a fabric of the highest quality. It makes the material resistant to pilling, reduces fuzziness and helps the fabric wrinkle significantly less than regular viscose jersey.

Viscose is made from cellulose (wood fiber) and is therefore a nature-based material. When wet, it may feel slightly stiff, but it regains its softness after drying and light ironing. Gently reshape the garment directly after washing so it returns to its original form - and avoid high spin cycles, which can affect the fabric’s elasticity.

Avoid carrying bags with sharp details, Velcro or other accessories that may rub against the fabric. Viscose jersey is a soft and fluid material that does not tolerate heavy abrasion, but if you care for your dress according to our washing instructions, it will maintain its beautiful quality and feel just as lovely for a long time.

Care: Wash at 30°C, preferably in a laundry bag to protect against sharp objects in the machine. Lay flat to dry or hang the dress lengthwise so it doesn’t stretch out. Avoid tumble drying. If ironing is needed, use low heat.

Storage: Hang the dress folded over the bar of a trouser hanger to avoid shoulder marks and preserve its shape.

Viscose jersey with slub texture

Another jersey quality we often use is our stretchy viscose jersey made from 100% viscose - a slightly airier fabric that still offers a soft, flexible stretch. The yarn is spun using a so-called slub technique, which creates a subtly uneven texture that adds character and a naturally beautiful surface.

The fabric has a soft, light drape and a comfortable feel against the skin. It moves beautifully and is particularly well suited to dress styles with draping or ruffles - perfect for the warmer season when you want your dress to feel light and airy.

Viscose is made from cellulose (wood fiber) and is therefore a nature-based material. When wet, it may feel slightly stiff, but it regains its softness after drying and light ironing. Gently reshape the garment directly after washing so it returns to its original form - and avoid high spin cycles, which can affect the fabric’s elasticity.

Avoid carrying bags with sharp details, Velcro or other accessories that may rub against the fabric. Viscose jersey is a soft and fluid material that does not tolerate heavy abrasion, but if you care for your dress according to our washing instructions, it will maintain its beautiful quality and feel just as lovely for a long time.

Care: Wash at 30°C on a gentle cycle, preferably in a laundry bag to protect against sharp objects in the machine. Lay flat to dry or hang the dress lengthwise so it doesn’t stretch out. Avoid tumble drying. If ironing is needed, use low heat.

Storage: Hang the dress folded over the bar of a trouser hanger to avoid shoulder marks and preserve its shape.

Viscose jersey with glow

A luxurious jersey quality with a subtle sheen and a soft, fluid feel against the skin. The fabric is a stretchy viscose jersey with an elegant drape and a gentle glow that catches the light in a discreet and sophisticated way. It gives the dresses an elevated character - perfect for occasions when you want to feel a little extra special.

Viscose is a nature-based fiber made from cellulose (wood fiber). When wet, it may feel slightly stiff, but it regains its softness after drying and light ironing. Gently reshape the garment directly after washing so it returns to its original form - and avoid high spin cycles, which can affect the fabric’s elasticity.

Avoid carrying bags with sharp details, Velcro or other accessories that may rub against the fabric. Viscose jersey is a soft and fluid material that does not tolerate heavy abrasion, but if you care for your dress according to our washing instructions, it will maintain its beautiful quality and feel just as lovely for a long time.

Care: Wash at 30°C on a gentle cycle, preferably in a laundry bag to protect against sharp objects in the machine. Lay flat to dry or hang the dress lengthwise so it doesn’t stretch out. Avoid tumble drying. If ironing is needed, use low heat.

Storage: Hang the dress folded over the bar of a trouser hanger to avoid shoulder marks and preserve its shape.

Woven viscose (EcoVero)

We use two different woven viscose qualities - both made from EcoVero viscose, a fiber with significantly lower environmental impact than conventional viscose.

One is a viscose twill with a slightly heavier structure and a subtle sheen that reflects light elegantly. It drapes beautifully and is perfect for the cooler months of the year.

The other is a lighter woven viscose, soft and matte with a natural fluidity - ideal for spring and summer when you want your dress to feel airy and cool against the skin.

Both fabrics have a natural luster that enhances colors and prints beautifully, and they maintain their quality over time - they do not pill, do not fade and retain their shape wash after wash.

EcoVero viscose is made from FSC- and PEFC-certified wood pulp in a closed-loop process where chemicals and water are reused. The result is a soft, durable fabric that both looks and feels exclusive.

When wet, the fabric may contract slightly and feel a bit stiff, but it regains its original shape and softness once dry and pressed with heat. It does not shrink permanently - instead, it returns to its beautiful fit after ironing.

Care: Wash at 30°C on a gentle cycle, preferably in a laundry bag to protect against sharp objects in the machine. Avoid tumble drying. Iron on low to medium heat when the garment is dry - the warmth helps the fabric regain its original drape.

Organic cotton

Our woven cotton fabrics are organic and GOTS-certified, which means the entire production chain - from cultivation to finished fabric - meets strict requirements for both environmental and social responsibility.

The cotton is grown without chemical pesticides or synthetic fertilizers, and the dyeing process is carried out with care for both the environment and the people involved in production.

We use several different weaves, each with its own character:
– an embroidered and patterned cotton with vibrant texture and a luxurious feel
– a broderie anglaise cotton with beautiful transparency and airy lightness
– and a tightly woven cotton poplin with a smooth surface and crisp, cool feel - perfect for dresses with more structure

What they all share is a natural softness and a sense of lasting quality, both in shape and expression. Cotton is a breathable natural fiber that feels comfortable against the skin, while also being durable and resilient in washing.

Care: Wash at 30–40°C with similar colors, preferably in a laundry bag to protect against sharp objects in the machine. Avoid tumble drying. Iron on medium to high heat if needed.