{"title":"Midi-length dresses","description":"\u003cp style=\"text-align: center;\"\u003eThe midi-length dress is always relevant and has a natural place in the wardrobe. With its length, it creates a beautiful silhouette with a relaxed yet polished look.\u003cbr data-start=\"324\" data-end=\"327\"\u003ePure Female’s midi styles measure between 113–119 cm in size Small.\u003cbr data-start=\"399\" data-end=\"402\"\u003eEasy to wear and flattering for all — even if you’re shorter, where the length becomes almost ankle-length (and so chic!). A length that feels right all year round and always effortlessly stylish.\u003c\/p\u003e","products":[{"product_id":"bestie-midi-wrap-jersey-dress-navy-blue-vadlang-marinbla-omlottklanning-i-trika","title":"Bestie wrap midi jersey dress - Navy","description":"\u003cp\u003eWrap dresses in jersey truly are a curve’s best friend! They drape beautifully, hug you in all the right places and can be tied to suit your own style and preference. Here is a midi-length style made from soft jersey, with a tie at the waist and a flared skirt. The Bestie Wrap Dress is a recurring favorite in our collection and one of our most loved styles.\u003cbr\u003e\u003cbr aria-hidden=\"true\"\u003eThe dress is made from a stretchy viscose\/elastane jersey with a heavy drape. The quality is soft, flexible, resistant to pilling and keeps both its shape and color wash after wash. In other words, this is a dress made to be worn often (and for a long time).\u003cbr aria-hidden=\"true\"\u003eTo help you find your perfect match, this jersey dress comes in both a midi length and a knee-length version.\u003cbr\u003e\u003cbr aria-hidden=\"true\"\u003e\u003cb\u003eHow do you tie a wrap dress?\u003c\/b\u003e\u003cbr aria-hidden=\"true\"\u003eTying a wrap dress is easy once you’ve done it a few times. Put it on like a jacket and pull it forward, wrapping it well across the front. Thread the tie through the small opening on one side, wrap it around your back and tie it at the side, on the same side as the wrap. Then adjust the shoulders so it sits nicely and tweak the neckline until it’s exactly how you like it, voilà, you’re ready for the day!\u003cbr\u003e\u003cbr aria-hidden=\"true\"\u003eYou can tie the straps in different ways: wrap them fully around the waist for a classic silhouette, tie them only at the side for a more relaxed look, or gather a bit of fabric into the knot so it drapes beautifully at the front for added style.\u003c\/p\u003e","brand":"Pure Female","offers":[{"title":"Navy \/ XS","offer_id":44343013081330,"sku":"PF05231-2-8302-Navy-XS","price":1398.0,"currency_code":"SEK","in_stock":false},{"title":"Navy \/ S","offer_id":44343013114098,"sku":"PF05231-2-8302-Navy-S","price":1398.0,"currency_code":"SEK","in_stock":false},{"title":"Navy \/ M","offer_id":44343013146866,"sku":"PF05231-2-8302-Navy-M","price":1398.0,"currency_code":"SEK","in_stock":false},{"title":"Navy \/ L","offer_id":44343013179634,"sku":"PF05231-2-8302-Navy-L","price":1398.0,"currency_code":"SEK","in_stock":true},{"title":"Navy \/ XL","offer_id":44343013212402,"sku":"PF05231-2-8302-Navy-XL","price":1398.0,"currency_code":"SEK","in_stock":false},{"title":"Navy \/ 2XL","offer_id":44343013245170,"sku":"PF05231-2-8302-Navy-2XL","price":1398.0,"currency_code":"SEK","in_stock":true},{"title":"Navy \/ 3XL","offer_id":44343013277938,"sku":"PF05231-2-8302-Navy-3XL","price":1398.0,"currency_code":"SEK","in_stock":true},{"title":"Navy \/ 4XL","offer_id":44343013310706,"sku":"PF05231-2-8302-Navy-4XL","price":1398.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0352\/2910\/6315\/files\/Bestie_wrap_plain_midi-length_sleeve_jersey_dress_Navy_web-11.jpg?v=1742575360"},{"product_id":"bestie-midi-lenght-wrap-jersey-dress-black-vadlang-svart-omlottklanning-i-trika-1","title":"Bestie wrap midi jersey dress - Black","description":"\u003cp\u003eWrap dresses in jersey truly are a curve’s best friend! They drape beautifully, hug you in all the right places and can be tied to suit your own style and preference. Here is a midi-length style made from soft jersey, with a tie at the waist and a flared skirt. The Bestie Wrap Dress is a recurring favorite in our collection and one of our most loved styles.\u003cbr\u003e\u003cbr aria-hidden=\"true\"\u003eThe dress is made from a stretchy viscose\/elastane jersey with a heavy drape. The quality is soft, flexible, resistant to pilling and keeps both its shape and color wash after wash. In other words, this is a dress made to be worn often (and for a long time).\u003cbr aria-hidden=\"true\"\u003eTo help you find your perfect match, this jersey dress comes in both a midi length and a knee-length version.\u003cbr\u003e\u003cbr aria-hidden=\"true\"\u003e\u003cb\u003eHow do you tie a wrap dress?\u003c\/b\u003e\u003cbr aria-hidden=\"true\"\u003eTying a wrap dress is easy once you’ve done it a few times. Put it on like a jacket and pull it forward, wrapping it well across the front. Thread the tie through the small opening on one side, wrap it around your back and tie it at the side, on the same side as the wrap. Then adjust the shoulders so it sits nicely and tweak the neckline until it’s exactly how you like it, voilà, you’re ready for the day!\u003cbr\u003e\u003cbr aria-hidden=\"true\"\u003eYou can tie the straps in different ways: wrap them fully around the waist for a classic silhouette, tie them only at the side for a more relaxed look, or gather a bit of fabric into the knot so it drapes beautifully at the front for added style.\u003c\/p\u003e","brand":"Pure Female","offers":[{"title":"Black \/ XS","offer_id":48425678504285,"sku":"PF05231-2-8302-Black-XS","price":1398.0,"currency_code":"SEK","in_stock":false},{"title":"Black \/ S","offer_id":48425678537053,"sku":"PF05231-2-8302-Black-S","price":1398.0,"currency_code":"SEK","in_stock":false},{"title":"Black \/ M","offer_id":48425678569821,"sku":"PF05231-2-8302-Black-M","price":1398.0,"currency_code":"SEK","in_stock":false},{"title":"Black \/ L","offer_id":48425678602589,"sku":"PF05231-2-8302-Black-L","price":1398.0,"currency_code":"SEK","in_stock":false},{"title":"Black \/ XL","offer_id":48425678635357,"sku":"PF05231-2-8302-Black-XL","price":1398.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ 2XL","offer_id":48425678668125,"sku":"PF05231-2-8302-Black-2XL","price":1398.0,"currency_code":"SEK","in_stock":false},{"title":"Black \/ 3XL","offer_id":48425678700893,"sku":"PF05231-2-8302-Black-3XL","price":1398.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ 4XL","offer_id":48425678733661,"sku":"PF05231-2-8302-Black-4XL","price":1398.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0352\/2910\/6315\/files\/Bestie_wrap_plain_midi-length_sleeve_jersey_dress_Black_web-9.jpg?v=1762794121"},{"product_id":"ready-to-go-midi-jersey-dress-blue","title":"Ready to go midi jersey dress - Blue","description":"\u003cp\u003eVoilà! This is our Ready to go dress – a midi-length jersey dress that combines style and comfort. The bright blue floral print on a navy base adds a fresh and lively touch to your wardrobe.\u003c\/p\u003e\n\u003cp\u003eThe bodice is designed with a wrap front and side draping to highlight your silhouette. The ¾-length sleeves have a little gathering at the shoulder, adding a subtle detail and feminine touch that complements the flared skirt. The fixed tie at the side can easily be tied around the waist, either at the front or the back. The dress also has practical side pockets – perfect for keeping small essentials close at hand.\u003c\/p\u003e\n\u003cp\u003eMade in soft, stretchy jersey of Vortex viscose and elastane, the dress feels comfortable against the skin. The high-quality jersey has a heavy drape that makes the dress fall elegantly and flatteringly – perfect for both everyday wear and special occasions. The fabric is easy-care, less prone to wrinkling and almost pilling-free, helping it maintain its quality over time.\u003c\/p\u003e\n\u003cp\u003eAvailable in both midi and knee-length versions – perfect for every occasion.\u003c\/p\u003e","brand":"Pure Female","offers":[{"title":"Blue \/ XS","offer_id":56213916680541,"sku":"PF34131-2-8200-Blue-XS","price":1398.0,"currency_code":"SEK","in_stock":true},{"title":"Blue \/ S","offer_id":56213916713309,"sku":"PF34131-2-8200-Blue-S","price":1398.0,"currency_code":"SEK","in_stock":true},{"title":"Blue \/ M","offer_id":56213916746077,"sku":"PF34131-2-8200-Blue-M","price":1398.0,"currency_code":"SEK","in_stock":true},{"title":"Blue \/ L","offer_id":56213916778845,"sku":"PF34131-2-8200-Blue-L","price":1398.0,"currency_code":"SEK","in_stock":true},{"title":"Blue \/ XL","offer_id":56213916811613,"sku":"PF34131-2-8200-Blue-XL","price":1398.0,"currency_code":"SEK","in_stock":true},{"title":"Blue \/ 2XL","offer_id":56213916844381,"sku":"PF34131-2-8200-Blue-2XL","price":1398.0,"currency_code":"SEK","in_stock":true},{"title":"Blue \/ 3XL","offer_id":56213916877149,"sku":"PF34131-2-8200-Blue-3XL","price":1398.0,"currency_code":"SEK","in_stock":false},{"title":"Blue \/ 4XL","offer_id":56213916909917,"sku":"PF34131-2-8200-Blue-4XL","price":1398.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0352\/2910\/6315\/files\/Readytogoprintedmidi-length_sleevejerseydressweb-9.jpg?v=1738958023"},{"product_id":"slim-wrap-midi-jersey-dress-navy-folklore","title":"Slim wrap midi jersey dress - Navy folklore","description":"\u003cp\u003e\u003cstrong\u003ePure Female – sustainable dresses with a perfect fit!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSlim Wrap – wrap dress with a straighter skirt and colourful folklore print.\u003c\/p\u003e\n\u003cp\u003eWe’ve listened to our customers and created a jersey wrap dress with a narrower skirt – perfect if you want an elegant silhouette without too much volume. This style has the same comfortable fit as our popular Bestie, but with a straighter skirt that follows the body in a sleek way. The adjustable waist tie makes it easy to tailor the fit for a flattering look.\u003c\/p\u003e\n\u003cp\u003eThe print is a colourful folklore dream with lively shades of green, yellow, red and blue on a deep navy base. At the hem, the skirt is finished with a decorative border that frames the look and enhances the boho-elegant feel.\u003c\/p\u003e\n\u003cp\u003eThe dress is made from our high-quality jersey in Vortex viscose and elastane – a material that gives a heavy, beautiful drape while being soft against the skin. Thanks to the advanced spinning method, the fabric is almost pilling-free and wrinkles minimally, making the dress easy to care for and durable over time.\u003c\/p\u003e\n\u003cp\u003eThe dress is available in both midi and knee-length versions, so you can easily choose the length that suits you best.\u003c\/p\u003e\n","brand":"Pure Female","offers":[{"title":"Navy \/ XS","offer_id":56358955221341,"sku":"PF36131-2-8204-Navy-folklore-XS","price":699.0,"currency_code":"SEK","in_stock":false},{"title":"Navy \/ S","offer_id":56358955254109,"sku":"PF36131-2-8204-Navy-folklore-S","price":699.0,"currency_code":"SEK","in_stock":true},{"title":"Navy \/ M","offer_id":56358955286877,"sku":"PF36131-2-8204-Navy-folklore-M","price":699.0,"currency_code":"SEK","in_stock":false},{"title":"Navy \/ L","offer_id":56358955319645,"sku":"PF36131-2-8204-Navy-folklore-L","price":699.0,"currency_code":"SEK","in_stock":false},{"title":"Navy \/ XL","offer_id":56358955352413,"sku":"PF36131-2-8204-Navy-folklore-XL","price":699.0,"currency_code":"SEK","in_stock":false},{"title":"Navy \/ 2XL","offer_id":56358955385181,"sku":"PF36131-2-8204-Navy-folklore-2XL","price":699.0,"currency_code":"SEK","in_stock":false},{"title":"Navy \/ 3XL","offer_id":56358955417949,"sku":"PF36131-2-8204-Navy-folklore-3XL","price":699.0,"currency_code":"SEK","in_stock":false},{"title":"Navy \/ 4XL","offer_id":56358955450717,"sku":"PF36131-2-8204-Navy-folklore-4XL","price":699.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0352\/2910\/6315\/files\/Slimwrapprintedmidi-length_sleevejerseydress-1.jpg?v=1739642225"},{"product_id":"bestie-wrap-midi-jersey-dress-beige","title":"Bestie wrap midi jersey dress - Beige","description":"\u003cp\u003eOur jersey wrap dresses combine style and comfort in the best possible way. With their flattering fit and soft quality, they quickly become a wardrobe favourite. The adjustable waist lets you tailor the silhouette for a personalised and comfortable feel.\u003c\/p\u003e\n\u003cp\u003eThe fabric on this wrap dress has a beige base with a beautiful floral print in deep red and green. There is plenty of fabric, so it wraps generously around the body and closes nicely at the neck. The skirt is circle-cut with lovely width and a beautiful drape.\u003c\/p\u003e\n\u003cp\u003eThe dress is made in premium jersey of Vortex viscose and elastane, soft and comfortable with a heavier drape. The advanced spinning method makes the fabric easy-care – it doesn’t crease easily and is almost pilling-free, helping it maintain its quality over time. You can be sure you’re investing in a stylish and durable dress, designed to be worn a lot – and for a long time.\u003c\/p\u003e\n\u003cp\u003eTo help you find your perfect fit, the dress comes in both midi and knee-length versions.\u003c\/p\u003e\n","brand":"Pure Female","offers":[{"title":"Beige \/ XS","offer_id":56707401318749,"sku":"PF05131-2-8208-Beige-XS","price":699.0,"currency_code":"SEK","in_stock":true},{"title":"Beige \/ S","offer_id":56707401351517,"sku":"PF05131-2-8208-Beige-S","price":699.0,"currency_code":"SEK","in_stock":true},{"title":"Beige \/ M","offer_id":56707401384285,"sku":"PF05131-2-8208-Beige-M","price":699.0,"currency_code":"SEK","in_stock":false},{"title":"Beige \/ L","offer_id":56707401417053,"sku":"PF05131-2-8208-Beige-L","price":699.0,"currency_code":"SEK","in_stock":true},{"title":"Beige \/ XL","offer_id":56707401449821,"sku":"PF05131-2-8208-Beige-XL","price":699.0,"currency_code":"SEK","in_stock":false},{"title":"Beige \/ 2XL","offer_id":56707401482589,"sku":"PF05131-2-8208-Beige-2XL","price":699.0,"currency_code":"SEK","in_stock":false},{"title":"Beige \/ 3XL","offer_id":56707401515357,"sku":"PF05131-2-8208-Beige-3XL","price":699.0,"currency_code":"SEK","in_stock":false},{"title":"Beige \/ 4XL","offer_id":56707401548125,"sku":"PF05131-2-8208-Beige-4XL","price":699.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0352\/2910\/6315\/files\/8208Bestiewrapprintedmidi-length_sleevejerseydressBeigeweb-3.jpg?v=1769619239"},{"product_id":"forever-mine-collar-midi-jersey-dress-mauve","title":"Forever mine collar midi jersey dress - Mauve","description":"\u003cp\u003eYou know that magical feeling when you find a dress that feels like it was made just for you? Forever Mine is exactly that kind of dress. Sewn in our stretchy premium jersey of the highest quality, it gently hugs the body in a soft and flattering way – so comfortable you’ll never want to take it off.\u003c\/p\u003e\n\u003cp\u003eThe relaxed seam just under the bust allows the dress to fall beautifully, and the skirt with its subtle frills gives just the right amount of volume. The collar and open neckline add a feminine touch that makes the dress just as suitable for everyday wear as for special occasions. The ornamental floral print is the finishing touch – expect compliments!\u003cbr\u003e\u003cbr\u003eTo help you find your perfect fit, the dress comes in both midi and knee-length versions.\u003c\/p\u003e\n","brand":"Pure Female","offers":[{"title":"Mauve \/ XS","offer_id":56874057105757,"sku":"PF44131-1-8238-Mauve-XS","price":699.0,"currency_code":"SEK","in_stock":false},{"title":"Mauve \/ S","offer_id":56874057138525,"sku":"PF44131-1-8238-Mauve-S","price":699.0,"currency_code":"SEK","in_stock":false},{"title":"Mauve \/ M","offer_id":56874057171293,"sku":"PF44131-1-8238-Mauve-M","price":699.0,"currency_code":"SEK","in_stock":false},{"title":"Mauve \/ L","offer_id":56874057204061,"sku":"PF44131-1-8238-Mauve-L","price":699.0,"currency_code":"SEK","in_stock":false},{"title":"Mauve \/ XL","offer_id":56874057236829,"sku":"PF44131-1-8238-Mauve-XL","price":699.0,"currency_code":"SEK","in_stock":false},{"title":"Mauve \/ 2XL","offer_id":56874057269597,"sku":"PF44131-1-8238-Mauve-2XL","price":699.0,"currency_code":"SEK","in_stock":true},{"title":"Mauve \/ 3XL","offer_id":56874057302365,"sku":"PF44131-1-8238-Mauve-3XL","price":699.0,"currency_code":"SEK","in_stock":false},{"title":"Mauve \/ 4XL","offer_id":56874057335133,"sku":"PF44131-1-8238-Mauve-4XL","price":699.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0352\/2910\/6315\/files\/Forever_mine_collar_printed_midi-length_short_sleeve_jersey_dress_web-7.jpg?v=1742899643"},{"product_id":"collar-wrap-midi-jersey-dress-mauve","title":"Collar wrap midi jersey dress - Mauve","description":"\u003cp\u003eA really good wrap dress is a must in any wardrobe – and our Collar wrap dress is no exception! It’s made in a soft, stretchy jersey of the highest quality. If you love the mauve shade, this may well become your new favourite dress.\u003c\/p\u003e\n\u003cp\u003eThe wrap dress has a midi-length skirt and a flattering side tie at the waist. The short sleeve and collar at the neckline add a refined detail that lifts the whole look. The dress is wonderfully versatile and works just as well for everyday wear as it does for more festive occasions.\u003c\/p\u003e\n\u003cp\u003eOur premium jersey in Vortex viscose and elastane creases minimally, keeps its shape beautifully over time and has a heavy, elegant drape.\u003c\/p\u003e\n\u003cp\u003eTo make it easy to find your perfect match, this jersey dress comes in two lengths: midi and knee-length.\u003c\/p\u003e\n","brand":"Pure Female","offers":[{"title":"Mauve \/ XS","offer_id":57110590259549,"sku":"PF07131-1-8236-Mauve-XS","price":699.0,"currency_code":"SEK","in_stock":false},{"title":"Mauve \/ S","offer_id":57110590292317,"sku":"PF07131-1-8236-Mauve-S","price":699.0,"currency_code":"SEK","in_stock":true},{"title":"Mauve \/ M","offer_id":57110590325085,"sku":"PF07131-1-8236-Mauve-M","price":699.0,"currency_code":"SEK","in_stock":false},{"title":"Mauve \/ L","offer_id":57110590357853,"sku":"PF07131-1-8236-Mauve-L","price":699.0,"currency_code":"SEK","in_stock":false},{"title":"Mauve \/ XL","offer_id":57110590390621,"sku":"PF07131-1-8236-Mauve-XL","price":699.0,"currency_code":"SEK","in_stock":false},{"title":"Mauve \/ 2XL","offer_id":57110590423389,"sku":"PF07131-1-8236-Mauve-2XL","price":699.0,"currency_code":"SEK","in_stock":false},{"title":"Mauve \/ 3XL","offer_id":57110590456157,"sku":"PF07131-1-8236-Mauve-3XL","price":699.0,"currency_code":"SEK","in_stock":false},{"title":"Mauve \/ 4XL","offer_id":57110590488925,"sku":"PF07131-1-8236-Mauve-4XL","price":699.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0352\/2910\/6315\/files\/Collarwrapprintedmidi-lengthshortsleevejerseydressweb_4av13.jpg?v=1743184131"},{"product_id":"ideal-midi-jersey-dress-navy","title":"Ideal midi jersey dress - Navy","description":"\u003cp\u003eOur much-loved Ideal dress is finally here in solid colours – with the same wonderfully comfortable fit. The dress is made in soft viscose jersey with a beautifully heavy drape. It is fitted at the top, with a looser waist, a higher cut seam and a flared skirt that falls gently around the body. Perfect for those days when you want to feel relaxed yet put-together.\u003c\/p\u003e\n\u003cp\u003eAnd yes – it has pockets! Because there are few things better than a great dress that also has room for your phone.\u003c\/p\u003e\n\u003cp\u003eIdeal dress comes in two lengths: a midi version and a knee-length version. Choose the one that suits your style best.\u003c\/p\u003e\n","brand":"Pure Female","offers":[{"title":"Navy \/ XS","offer_id":57421901332829,"sku":"PF16231-2-8282-Navy-XS","price":1298.0,"currency_code":"SEK","in_stock":false},{"title":"Navy \/ S","offer_id":57421901365597,"sku":"PF16231-2-8282-Navy-S","price":1298.0,"currency_code":"SEK","in_stock":false},{"title":"Navy \/ M","offer_id":57421901398365,"sku":"PF16231-2-8282-Navy-M","price":1298.0,"currency_code":"SEK","in_stock":true},{"title":"Navy \/ L","offer_id":57421901431133,"sku":"PF16231-2-8282-Navy-L","price":1298.0,"currency_code":"SEK","in_stock":false},{"title":"Navy \/ XL","offer_id":57421901463901,"sku":"PF16231-2-8282-Navy-XL","price":1298.0,"currency_code":"SEK","in_stock":true},{"title":"Navy \/ 2XL","offer_id":57421901496669,"sku":"PF16231-2-8282-Navy-2XL","price":1298.0,"currency_code":"SEK","in_stock":true},{"title":"Navy \/ 3XL","offer_id":57421901529437,"sku":"PF16231-2-8282-Navy-3XL","price":1298.0,"currency_code":"SEK","in_stock":true},{"title":"Navy \/ 4XL","offer_id":57421901562205,"sku":"PF16231-2-8282-Navy-4XL","price":1298.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0352\/2910\/6315\/files\/Ideal_midi_plain_Navy-2.jpg?v=1772886183"},{"product_id":"ideal-midi-jersey-dress-black","title":"Ideal midi jersey dress - Black","description":"\u003cp\u003eOur much-loved Ideal dress is finally here in solid colours – with the same wonderfully comfortable fit. The dress is made in soft viscose jersey with a beautifully heavy drape. It is fitted at the top, with a looser waist, a higher cut seam and a flared skirt that falls gently around the body. Perfect for those days when you want to feel relaxed yet put-together.\u003c\/p\u003e\n\u003cp\u003eAnd yes – it has pockets! Because there are few things better than a great dress that also has room for your phone.\u003c\/p\u003e\n\u003cp\u003eIdeal dress comes in two lengths: a midi version and a knee-length version. 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