{"title":"Slub Jersey Dresses","description":"\u003cp\u003eOne jersey quality we often use is a stretchy viscose jersey made from 100% viscose – a slightly lighter, airier fabric that still offers a comfortable stretch. The yarn is spun using so-called \u003cem\u003eslub technique\u003c\/em\u003e, which creates a subtly uneven texture that adds character and a naturally beautiful surface.\u003c\/p\u003e \u003cp\u003eThe fabric has a soft, lightweight drape and a pleasant feel against the skin. This quality is particularly well suited to dress styles with draping or ruffles, where you want the fabric to feel airy and fall beautifully. A quality we love to use for dresses designed for the warmer season.\u003c\/p\u003e","products":[{"product_id":"flowy-maxi-jersey-dress-green-monstrad-maxilang-trikaklanning-1","title":"Flowy maxi jersey dress - Green","description":"\u003cp\u003eOur Flowy maxi jersey dress is a summer dream in the form of a maximal maxi dress. Made in soft viscose jersey with a voluminous paneled skirt, this dress is perfect for those who love a bohemian style. It combines elegance and comfort in a sophisticated way. With a fitted bodice, puff sleeves and a draped waistband, it strikes the perfect balance between simplicity and refinement. For extra comfort, the dress has practical side seam pockets.\u003c\/p\u003e\u003cp\u003eThis jersey dress comes in two different lengths so you can choose the one that suits you best – maxi or knee-length.\u003c\/p\u003e\n","brand":"Pure Female","offers":[{"title":"Green \/ XS","offer_id":51356012118365,"sku":"PF8042-Green-XS","price":749.0,"currency_code":"SEK","in_stock":true},{"title":"Green \/ S","offer_id":51356012151133,"sku":"PF8042-Green-S","price":749.0,"currency_code":"SEK","in_stock":true},{"title":"Green \/ M","offer_id":51356012183901,"sku":"PF8042-Green-M","price":749.0,"currency_code":"SEK","in_stock":true},{"title":"Green \/ L","offer_id":51356012249437,"sku":"PF8042-Green-L","price":749.0,"currency_code":"SEK","in_stock":false},{"title":"Green \/ XL","offer_id":51356012380509,"sku":"PF8042-Green-XL","price":749.0,"currency_code":"SEK","in_stock":false},{"title":"Green \/ 2XL","offer_id":51356012413277,"sku":"PF8042-Green-2XL","price":749.0,"currency_code":"SEK","in_stock":false},{"title":"Green \/ 3XL","offer_id":51356012446045,"sku":"PF8042-Green-3XL","price":749.0,"currency_code":"SEK","in_stock":false},{"title":"Green \/ 4XL","offer_id":51356012478813,"sku":"PF8042-Green-4XL","price":749.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0352\/2910\/6315\/files\/FlowyprintedmidijerseydressGreenQendresaweb-1.jpg?v=1717173545"},{"product_id":"knot-draped-printed-maxi-jersey-dress-blue-pink","title":"Knot draped maxi jersey dress - Blue-Pink","description":"\u003cp\u003eThis dress truly gives you everything: a vibrant print in pink, red, turquoise, sky blue and deep wine – like an explosion of colour and energy. The style is made in soft, stretchy viscose jersey for all-day comfort.\u003c\/p\u003e\n\u003cp\u003eThe draped knot at the front creates a beautiful shape around the bust and neckline, while the elbow-length flared sleeves add an elegant silhouette. The skirt has a lovely fall with gentle width.\u003c\/p\u003e\n\u003cp\u003eAn easy-to-wear dress that works just as well for parties as for everyday – pair it with sneakers, sandals or heels.\u003c\/p\u003e\n\u003cp\u003eAvailable in two lengths: knee-length and midi.\u003c\/p\u003e\n","brand":"Pure Female","offers":[{"title":"Pink-red-blue \/ XS","offer_id":57332395245917,"sku":"PF17141-4-8210-Blue-Pink-XS","price":649.0,"currency_code":"SEK","in_stock":false},{"title":"Pink-red-blue \/ S","offer_id":57332395278685,"sku":"PF17141-4-8210-Blue-Pink-S","price":649.0,"currency_code":"SEK","in_stock":true},{"title":"Pink-red-blue \/ M","offer_id":57332395311453,"sku":"PF17141-4-8210-Blue-Pink-M","price":649.0,"currency_code":"SEK","in_stock":true},{"title":"Pink-red-blue \/ L","offer_id":57332395344221,"sku":"PF17141-4-8210-Blue-Pink-L","price":649.0,"currency_code":"SEK","in_stock":true},{"title":"Pink-red-blue \/ XL","offer_id":57332395376989,"sku":"PF17141-4-8210-Blue-Pink-XL","price":649.0,"currency_code":"SEK","in_stock":false},{"title":"Pink-red-blue \/ 2XL","offer_id":57332395409757,"sku":"PF17141-4-8210-Blue-Pink-2XL","price":649.0,"currency_code":"SEK","in_stock":false},{"title":"Pink-red-blue \/ 3XL","offer_id":57332395442525,"sku":"PF17141-4-8210-Blue-Pink-3XL","price":649.0,"currency_code":"SEK","in_stock":false},{"title":"Pink-red-blue \/ 4XL","offer_id":57332395475293,"sku":"PF17141-4-8210-Blue-Pink-4XL","price":649.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0352\/2910\/6315\/files\/Knot_draped_printed_maxi-length_bell_sleeve_jersey_dress_web_AP-6.jpg?v=1749116422"},{"product_id":"soft-flourish-short-jersey-dress-red-flowers","title":"Soft flourish short jersey dress - Red flowers","description":"\u003cdiv class=\"so-accordion-wrapper\"\u003e\n\u003cdiv class=\"so-tab\"\u003eSoft Flourish is comfortable to wear and easy to love. It is made in a soft and supple viscose jersey with a light drape and a floral print in shades of red, green and blue on an off-white base.\n\u003cdiv class=\"so-tab-content\"\u003e\n\u003cp\u003eThe jersey falls beautifully and follows the body without feeling tight. The gathered waist gives the long frill skirt a soft drape. The V-neckline is framed by a small frill edge that continues diagonally across the bust and creates a flattering shape.\u003c\/p\u003e\n\u003cp\u003eWe have made this dress in both knee-length and midi-length, so you can choose the length you like best.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure Female","offers":[{"title":"Red flowers \/ XS","offer_id":57728735838557,"sku":"PF46121-1-8252-Red-Flowers-XS","price":1198.0,"currency_code":"SEK","in_stock":false},{"title":"Red flowers \/ S","offer_id":57728735871325,"sku":"PF46121-1-8252-Red-Flowers-S","price":1198.0,"currency_code":"SEK","in_stock":true},{"title":"Red flowers \/ M","offer_id":57728735904093,"sku":"PF46121-1-8252-Red-Flowers-M","price":1198.0,"currency_code":"SEK","in_stock":true},{"title":"Red flowers \/ L","offer_id":57728735936861,"sku":"PF46121-1-8252-Red-Flowers-L","price":1198.0,"currency_code":"SEK","in_stock":true},{"title":"Red flowers \/ XL","offer_id":57728735969629,"sku":"PF46121-1-8252-Red-Flowers-XL","price":1198.0,"currency_code":"SEK","in_stock":false},{"title":"Red flowers \/ 2XL","offer_id":57728736002397,"sku":"PF46121-1-8252-Red-Flowers-2XL","price":1198.0,"currency_code":"SEK","in_stock":false},{"title":"Red flowers \/ 3XL","offer_id":57728736035165,"sku":"PF46121-1-8252-Red-Flowers-3XL","price":1198.0,"currency_code":"SEK","in_stock":false},{"title":"Red flowers \/ 4XL","offer_id":57728736067933,"sku":"PF46121-1-8252-Red-Flowers-4XL","price":1198.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0352\/2910\/6315\/files\/SoftFlourishshort-2.jpg?v=1779462871"},{"product_id":"soft-flourish-midi-jersey-dress-red-flowers","title":"Soft flourish midi jersey dress - Red flowers","description":"\u003cdiv class=\"so-accordion-wrapper\"\u003e\n\u003cdiv class=\"so-tab\"\u003eSoft Flourish is comfortable to wear and easy to love. It is made in a soft and supple viscose jersey with a light drape and a floral print in shades of red, green and blue on an off-white base.\n\u003cdiv class=\"so-tab-content\"\u003e\n\u003cp\u003eThe jersey falls beautifully and follows the body without feeling tight. The gathered waist gives the long frill skirt a soft drape. The V-neckline is framed by a small frill edge that continues diagonally across the bust and creates a flattering shape.\u003c\/p\u003e\n\u003cp\u003eWe have made this dress in both knee-length and midi-length, so you can choose the length you like best.\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure Female","offers":[{"title":"Red flowers \/ XS","offer_id":57728945815901,"sku":"PF46133-1-8251-Red-Flowers-XS","price":1298.0,"currency_code":"SEK","in_stock":true},{"title":"Red flowers \/ S","offer_id":57728945848669,"sku":"PF46133-1-8251-Red-Flowers-S","price":1298.0,"currency_code":"SEK","in_stock":true},{"title":"Red flowers \/ M","offer_id":57728945881437,"sku":"PF46133-1-8251-Red-Flowers-M","price":1298.0,"currency_code":"SEK","in_stock":true},{"title":"Red flowers \/ L","offer_id":57728945914205,"sku":"PF46133-1-8251-Red-Flowers-L","price":1298.0,"currency_code":"SEK","in_stock":true},{"title":"Red flowers \/ XL","offer_id":57728945946973,"sku":"PF46133-1-8251-Red-Flowers-XL","price":1298.0,"currency_code":"SEK","in_stock":true},{"title":"Red flowers \/ 2XL","offer_id":57728945979741,"sku":"PF46133-1-8251-Red-Flowers-2XL","price":1298.0,"currency_code":"SEK","in_stock":false},{"title":"Red flowers \/ 3XL","offer_id":57728946012509,"sku":"PF46133-1-8251-Red-Flowers-3XL","price":1298.0,"currency_code":"SEK","in_stock":false},{"title":"Red flowers \/ 4XL","offer_id":57728946045277,"sku":"PF46133-1-8251-Red-Flowers-4XL","price":1298.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0352\/2910\/6315\/files\/Soft_Flourish_midi-6.jpg?v=1779462607"},{"product_id":"my-smocked-maxi-jersey-dress-coral","title":"My smocked maxi jersey dress","description":"\u003cdiv class=\"so-accordion-wrapper\"\u003e\n\u003cdiv class=\"so-tab\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\n\u003cdiv class=\"so-tab-content\"\u003e\n\u003cp data-end=\"135\" data-start=\"11\"\u003eMy Smocked Jersey Dress is made in a soft, dreamy floral print in pastel shades of coral, lavender, peach and butter yellow.\u003c\/p\u003e\n\u003cp data-end=\"407\" data-start=\"137\"\u003eThe dress is made in our soft and stretchy jersey with a light drape. It has a V-neck bodice with a fixed wrap over the bust, elastic smocking under the bust and a wide skirt that falls beautifully. The short, wide frill sleeves give the dress an airy and feminine feel.\u003c\/p\u003e\n\u003cp data-end=\"515\" data-start=\"409\"\u003eWe have made it in both a maxi-length and knee-length version, so you can choose the length you like best.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure Female","offers":[{"title":"Coral \/ XS","offer_id":57802567483741,"sku":"PF39141-5-8222-Coral-XS","price":1398.0,"currency_code":"SEK","in_stock":true},{"title":"Coral \/ S","offer_id":57802567516509,"sku":"PF39141-5-8222-Coral-S","price":1398.0,"currency_code":"SEK","in_stock":true},{"title":"Coral \/ M","offer_id":57802567549277,"sku":"PF39141-5-8222-Coral-M","price":1398.0,"currency_code":"SEK","in_stock":true},{"title":"Coral \/ L","offer_id":57802567582045,"sku":"PF39141-5-8222-Coral-L","price":1398.0,"currency_code":"SEK","in_stock":true},{"title":"Coral \/ XL","offer_id":57802567614813,"sku":"PF39141-5-8222-Coral-XL","price":1398.0,"currency_code":"SEK","in_stock":true},{"title":"Coral \/ 2XL","offer_id":57802567647581,"sku":"PF39141-5-8222-Coral-2XL","price":1398.0,"currency_code":"SEK","in_stock":false},{"title":"Coral \/ 3XL","offer_id":57802567680349,"sku":"PF39141-5-8222-Coral-3XL","price":1398.0,"currency_code":"SEK","in_stock":false},{"title":"Coral \/ 4XL","offer_id":57802567713117,"sku":"PF39141-5-8222-Coral-4XL","price":1398.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0352\/2910\/6315\/files\/Mysmockedmaxi-2.jpg?v=1779442339"},{"product_id":"flowy-short-jersey-dress-black-flower","title":"Flowy short jersey dress - Black Flower","description":"\u003cp data-start=\"63\" data-end=\"270\"\u003eFlowy is the dress that makes a statement with effortless elegance. In a floral print in pink, white and green on a black base, just as beautiful for everyday dressing as for summer parties and weddings.\u003c\/p\u003e\n\u003cp data-start=\"272\" data-end=\"505\"\u003eThe bodice has a close fit with a V-neckline and a draped waistband that defines the waist in a flattering way. The knee-length skirt is made in panels with gathered seams, giving the dress a soft, flowing drape and beautiful volume.\u003c\/p\u003e\n\u003cp data-start=\"507\" data-end=\"686\"\u003eThe sleeves have a slight puff at the top and ties at the cuffs, a lovely detail that gives the dress something extra. And of course, it has side pockets, just the way we like it.\u003c\/p\u003e\n\u003cp data-start=\"688\" data-end=\"870\"\u003eMade in soft viscose jersey with a slub texture, a supple fabric with a light texture and beautiful drape. A dress that feels both relaxed, feminine and easy to wear again and again.\u003c\/p\u003e","brand":"Pure Female","offers":[{"title":"Black \/ XS","offer_id":57812840972637,"sku":"PF11121-1-8250-Black-XS","price":1298.0,"currency_code":"SEK","in_stock":false},{"title":"Black \/ S","offer_id":57812841005405,"sku":"PF11121-1-8250-Black-S","price":1298.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ M","offer_id":57812841038173,"sku":"PF11121-1-8250-Black-M","price":1298.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ L","offer_id":57812841070941,"sku":"PF11121-1-8250-Black-L","price":1298.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ XL","offer_id":57812841103709,"sku":"PF11121-1-8250-Black-XL","price":1298.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ 2XL","offer_id":57812841136477,"sku":"PF11121-1-8250-Black-2XL","price":1298.0,"currency_code":"SEK","in_stock":false},{"title":"Black \/ 3XL","offer_id":57812841169245,"sku":"PF11121-1-8250-Black-3XL","price":1298.0,"currency_code":"SEK","in_stock":false},{"title":"Black \/ 4XL","offer_id":57812841202013,"sku":"PF11121-1-8250-Black-4XL","price":1298.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0352\/2910\/6315\/files\/FlowyshortPinkflower-1.jpg?v=1779440080"},{"product_id":"pure-boho-midi-jersey-dress-pink","title":"Pure boho midi jersey dress - Pink","description":"\u003cp\u003eVoilà! Our Pure Boho is back in our beautiful print in new colors. It is made in soft viscose jersey with a colourful floral motif in folklore-inspired style and shades that feel just right for Spring and all of Summer's occasions.\u003c\/p\u003e\n\u003cp\u003eThe print frames the neckline and the waist, creating a cohesive look and a beautifully balanced silhouette. The dress has an ankle-length skirt with a soft drape and long, slightly wider sleeves with elastic at the cuffs.\u003c\/p\u003e\n\u003cp\u003ePure Boho is the kind of dress that does all the work for you – just as lovely with flats as with heels, and always comfortable to wear. Simply a favourite to feel great in.\u003c\/p\u003e","brand":"Pure Female","offers":[{"title":"Pink \/ XS","offer_id":63824696050013,"sku":"PF23131-9-8310-Pink-XS","price":1498.0,"currency_code":"SEK","in_stock":false},{"title":"Pink \/ S","offer_id":63824696082781,"sku":"PF23131-9-8310-Pink-S","price":1498.0,"currency_code":"SEK","in_stock":true},{"title":"Pink \/ M","offer_id":63824696115549,"sku":"PF23131-9-8310-Pink-M","price":1498.0,"currency_code":"SEK","in_stock":true},{"title":"Pink \/ L","offer_id":63824696148317,"sku":"PF23131-9-8310-Pink-L","price":1498.0,"currency_code":"SEK","in_stock":true},{"title":"Pink \/ XL","offer_id":63824696181085,"sku":"PF23131-9-8310-Pink-XL","price":1498.0,"currency_code":"SEK","in_stock":true},{"title":"Pink \/ 2XL","offer_id":63824696213853,"sku":"PF23131-9-8310-Pink-2XL","price":1498.0,"currency_code":"SEK","in_stock":true},{"title":"Pink \/ 3XL","offer_id":63824696246621,"sku":"PF23131-9-8310-Pink-3XL","price":1498.0,"currency_code":"SEK","in_stock":false},{"title":"Pink \/ 4XL","offer_id":63824696279389,"sku":"PF23131-9-8310-Pink-4XL","price":1498.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0352\/2910\/6315\/files\/PureBohoPink-blue-4.jpg?v=1775832720"},{"product_id":"to-wear-everywhere-short-jersey-dress-very-dark-blue","title":"To wear everywhere short jersey dress - Very dark blue","description":"\u003cp\u003eWhat do you get when you mix holiday dreams with a dress that’s as comfortable as it is beautiful? Voilà – a dress that will quickly become a favourite in your summer wardrobe!\u003c\/p\u003e\n\u003cp\u003eMade in soft, drapey viscose jersey that lets your skin breathe, it works just as well on sunny days as on warm evenings. The deep kimono sleeve creates a relaxed silhouette, while the drawstring under the bust shapes a flattering fit without feeling tight. The colourful print on a dark base gives the dress real character – perfect for everything from seaside strolls to sunset dinners.\u003cbr\u003e\u003cbr\u003eAvailable in both knee-length and maxi length.\u003cbr\u003e\u003c\/p\u003e","brand":"Pure Female","offers":[{"title":"Very dark blue \/ XS","offer_id":64143436644701,"sku":"PF30121-1-8319-Very-dark-Blue-XS","price":1198.0,"currency_code":"SEK","in_stock":false},{"title":"Very dark blue \/ S","offer_id":64143436677469,"sku":"PF30121-1-8319-Very-dark-Blue-S","price":1198.0,"currency_code":"SEK","in_stock":true},{"title":"Very dark blue \/ M","offer_id":64143436710237,"sku":"PF30121-1-8319-Very-dark-Blue-M","price":1198.0,"currency_code":"SEK","in_stock":true},{"title":"Very dark blue \/ L","offer_id":64143436743005,"sku":"PF30121-1-8319-Very-dark-Blue-L","price":1198.0,"currency_code":"SEK","in_stock":false},{"title":"Very dark blue \/ XL","offer_id":64143436775773,"sku":"PF30121-1-8319-Very-dark-Blue-XL","price":1198.0,"currency_code":"SEK","in_stock":false},{"title":"Very dark blue \/ 2XL","offer_id":64143436808541,"sku":"PF30121-1-8319-Very-dark-Blue-2XL","price":1198.0,"currency_code":"SEK","in_stock":true},{"title":"Very dark blue \/ 3XL","offer_id":64143436841309,"sku":"PF30121-1-8319-Very-dark-Blue-3XL","price":1198.0,"currency_code":"SEK","in_stock":false},{"title":"Very dark blue \/ 4XL","offer_id":64143436874077,"sku":"PF30121-1-8319-Very-dark-Blue-4XL","price":1198.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0352\/2910\/6315\/files\/Towearshortverydarkblue-1.jpg?v=1775830106"},{"product_id":"to-wear-everywhere-short-jersey-dress-sienna","title":"To wear everywhere short jersey dress - Sienna","description":"\u003cp\u003eWhat do you get when you mix holiday dreams with a dress that’s as comfortable as it is beautiful? Voilà – a dress that will quickly become a favourite in your summer wardrobe!\u003c\/p\u003e\n\u003cp\u003eMade in soft, drapey viscose jersey that lets your skin breathe, it works just as well on sunny days as on warm evenings. The deep kimono sleeve creates a relaxed silhouette, while the drawstring under the bust shapes a flattering fit without feeling tight. 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