{"title":"New in","description":"\u003cp data-start=\"233\" data-end=\"453\"\u003eDiscover our latest dresses – new patterns, colors, and fabrics to love all year round. Every dress is designed with the same attention to fit and feel, made to sit comfortably and feel right from the very first moment.\u003c\/p\u003e\n\u003cp data-start=\"455\" data-end=\"707\"\u003ePure Female is all about long-lasting dresses with a perfect fit – designed to stay with you. Whether you're looking for something for everyday wear or a special occasion.\u003c\/p\u003e","products":[{"product_id":"bestie-midi-wrap-jersey-dress-navy-blue-vadlang-marinbla-omlottklanning-i-trika","title":"Bestie wrap midi jersey dress - Navy","description":"\u003cp\u003eWrap dresses in jersey truly are a curve’s best friend! They drape beautifully, hug you in all the right places and can be tied to suit your own style and preference. Here is a midi-length style made from soft jersey, with a tie at the waist and a flared skirt. 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Then adjust the shoulders so it sits nicely and tweak the neckline until it’s exactly how you like it, voilà, you’re ready for the day!\u003cbr\u003e\u003cbr aria-hidden=\"true\"\u003eYou can tie the straps in different ways: wrap them fully around the waist for a classic silhouette, tie them only at the side for a more relaxed look, or gather a bit of fabric into the knot so it drapes beautifully at the front for added style.\u003c\/p\u003e","brand":"Pure Female","offers":[{"title":"Navy \/ XS","offer_id":44343013081330,"sku":"PF05231-2-8302-Navy-XS","price":1398.0,"currency_code":"SEK","in_stock":true},{"title":"Navy \/ S","offer_id":44343013114098,"sku":"PF05231-2-8302-Navy-S","price":1398.0,"currency_code":"SEK","in_stock":true},{"title":"Navy \/ M","offer_id":44343013146866,"sku":"PF05231-2-8302-Navy-M","price":1398.0,"currency_code":"SEK","in_stock":true},{"title":"Navy \/ L","offer_id":44343013179634,"sku":"PF05231-2-8302-Navy-L","price":1398.0,"currency_code":"SEK","in_stock":true},{"title":"Navy \/ XL","offer_id":44343013212402,"sku":"PF05231-2-8302-Navy-XL","price":1398.0,"currency_code":"SEK","in_stock":true},{"title":"Navy \/ 2XL","offer_id":44343013245170,"sku":"PF05231-2-8302-Navy-2XL","price":1398.0,"currency_code":"SEK","in_stock":true},{"title":"Navy \/ 3XL","offer_id":44343013277938,"sku":"PF05231-2-8302-Navy-3XL","price":1398.0,"currency_code":"SEK","in_stock":true},{"title":"Navy \/ 4XL","offer_id":44343013310706,"sku":"PF05231-2-8302-Navy-4XL","price":1398.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0352\/2910\/6315\/files\/Bestie_wrap_plain_midi-length_sleeve_jersey_dress_Navy_web-11.jpg?v=1742575360"},{"product_id":"bestie-short-wrap-jersey-dress-navy-blue-knalang-marinbla-omlottklanning-i-trika","title":"Bestie wrap short jersey dress - Navy","description":"\u003cp\u003eWrap dresses in jersey truly are a curve’s best friend! 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Then adjust the shoulders so it sits nicely and tweak the neckline until it’s exactly how you like it, voilà, you’re ready for the day!\u003cbr\u003e\u003cbr\u003eYou can tie the straps in different ways: wrap them fully around the waist for a classic silhouette, tie them only at the side for a more relaxed look, or gather a bit of fabric into the knot so it drapes beautifully at the front for added style.\u003c\/p\u003e","brand":"Pure Female","offers":[{"title":"Navy \/ XS","offer_id":44343332045042,"sku":"PF05221-2-8303-Navy-XS","price":1298.0,"currency_code":"SEK","in_stock":false},{"title":"Navy \/ S","offer_id":44343332077810,"sku":"PF05221-2-8303-Navy-S","price":1298.0,"currency_code":"SEK","in_stock":true},{"title":"Navy \/ M","offer_id":44343332110578,"sku":"PF05221-2-8303-Navy-M","price":1298.0,"currency_code":"SEK","in_stock":true},{"title":"Navy \/ L","offer_id":44343332143346,"sku":"PF05221-2-8303-Navy-L","price":1298.0,"currency_code":"SEK","in_stock":true},{"title":"Navy \/ XL","offer_id":44343332176114,"sku":"PF05221-2-8303-Navy-XL","price":1298.0,"currency_code":"SEK","in_stock":true},{"title":"Navy \/ 2XL","offer_id":44343332208882,"sku":"PF05221-2-8303-Navy-2XL","price":1298.0,"currency_code":"SEK","in_stock":true},{"title":"Navy \/ 3XL","offer_id":44343332241650,"sku":"PF05221-2-8303-Navy-3XL","price":1298.0,"currency_code":"SEK","in_stock":false},{"title":"Navy \/ 4XL","offer_id":44343332274418,"sku":"PF05221-2-8303-Navy-4XL","price":1298.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0352\/2910\/6315\/files\/8243_Bestie_wrap_plain_knee-length_sleeve_jersey_dress_web_Navy-3.jpg?v=1740852347"},{"product_id":"bestie-midi-lenght-wrap-jersey-dress-black-vadlang-svart-omlottklanning-i-trika-1","title":"Bestie wrap midi jersey dress - Black","description":"\u003cp\u003eWrap dresses in jersey truly are a curve’s best friend! 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Put it on like a jacket and pull it forward, wrapping it well across the front. Thread the tie through the small opening on one side, wrap it around your back and tie it at the side, on the same side as the wrap. 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