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Pure Deal

A-lined belted midi jersey dress - Blue-green

Midi-length flared jersey dress

Regular price €69,00
Sale price €69,00 Regular price €139,00
50% off
Taxes included. Shipping calculated at checkout.

Färg
Storlek
Description

A-lined belted is our A-line dress in soft, stretchy jersey with a beautiful heavy drape. The style has a relaxed fit and side pockets. The neckline is round with soft gathers and the long raglan sleeves are wide with gathering at the cuffs. The dress comes with a separate tie belt that you can use whenever you want to define the waist. In the photos you can see it both with and without the belt.

The print moves in shades of turquoise, green and blue with soft hints of brown – a colour combination that feels both vibrant and harmonious at the same time.

The dress is made from a sustainably produced jersey of high-quality Vortex viscose and elastane that feels soft, is beautifully drapey and keeps both shape and colour wash after wash. A dress that’s easy to reach for often, and that works just as well for everyday wear as for more dressed-up occasions.

The dress is available in both calf-length and knee-length versions, so you can choose the length that suits you best.

Details
  • Midi-length A-line jersey dress.
  • Long, wide raglan sleeve.
  • Round neckline with front gathers.
  • Relaxed, roomy fit.
  • Comes with a loose tie belt if you want to define the waist.
  • Side seam pockets.
  • Made in a soft and stretchy Vortex viscose jersey with elastane.
  • The jersey is high quality with a heavy drape that falls elegantly and flatters the body.
  • Viscose jersey is a soft and fluid fabric made from viscose fibres, known for its smooth feel and comfort against the skin.
  • Vortex is one of the most advanced spinning methods for premium jersey fabrics. The surface stays smooth and is practically pilling-free. Easy-care and less prone to creasing.

The dress is sewn in Bulgaria at a smaller factory with long experience and great expertise. As always, the dress is designed by us in Borås.

Sizes

Our model Simone is 168 cm tall and wears size S.
Simone’s measurements are:
Bust 90 cm
Waist 76 cm
Hip 110 cm

You can find your size by comparing your body measurements with our recommended ones. If the garment differs from these measurements, we will mention it in the product text. You’ll find our recommended measurements here: FIND YOUR SIZE.

You can see the exact garment measurements under the DRESS MEASUREMENTS tab. For the very best fit, measure a similar garment you already own and know fits you well, then compare the measurements.

Dress measurements
Cm XS S M L XL 2XL 3XL 4XL
Length 114 115 116 118 119 121 122 124
Sleeve length (from neckline) 67 68 69 70 71 72 72 73
Bust width 75 81 87 95 103 109 118 126
Hem width 174 180 186 194 202 210 218 226
Tänk på att detta är klänningens mått och att det är ett stretchigt tyg. Jämför gärna dessa mått med ett liknande plagg du har hemma (jämför inte med dina kroppsmått).
Care instructions

Wash at 30° with similar colours.
Iron on low heat.
Dry flat, do not tumble dry.

94% Vortex Viscose
6% Elastane

Colour analysis

Färganalys av mönstret:
Mönstret har en intensiv och kall färgskala med nyanser som rör sig mellan turkos, aqua, smaragdgrönt och klar blå, kompletterat av djupare blå toner och mörka konturer som ger kontrast. Helheten känns ren, kraftfull och klar, med en tydlig kylighet och hög färgintensitet. Det här är ett uttrycksfullt och energiskt mönster som hör hemma i de kallaste och mest färgstarka paletterna.

Dominerande årstider:
Klar vinter & kall vinter – de kalla, rena och intensiva färgerna ligger helt i linje med dessa paletter.

Kompletterande årstider:
Klar vår – den starka färgintensiteten och renheten i nyanserna harmonierar även med klar vårs klara och ljusa färgvärld.

14-day returns

Free shipping within Sweden

Shipped from our warehouse in Borås, Sweden

Free size exchanges


We know our dresses inside and out – fit, sizes and measurements. Get in touch, we’re happy to help.

A-lined belted midi jersey dress - Blue-green

€69,00 Regular price €139,00
Shipping & delivery

Delivery

Delivery time within Sweden is 1–3 days.

Orders placed before 12:00 noon are dispatched the same day (weekdays). All dresses are shipped from our warehouse in Borås, Sweden.

Shipping cost

Shipping within Sweden costs 0–49 SEK depending on the delivery option.

International shipping:
Denmark & Finland: 49 SEK
Rest of Europe: 69 SEK

Shipping method

We work with Early Bird and PostNord, and you can choose delivery to your letterbox, a service point or a parcel locker depending on the shipping option. You’ll always receive an email with a tracking link once your order has been dispatched.

Returns & exchanges

Size exchange / return

You always have a 14-day return policy.

Register your return and in case of an exchange, your desired size at account.purefemale.se and follow the instructions.

Once the return is approved, your invoice will be adjusted or the amount will be refunded to the same account you used for the purchase.

The dress must be unused, in new condition and with all tags attached. Returned items that are worn, washed or damaged will not be approved.

Return fee

Return shipping within Sweden costs 49 SEK, but size exchanges are always free.

Have you paid with Klarna? Report the return there — your invoice will then be paused until the return has been processed. The tracking number can be found on the receipt you received from PostNord when you handed in your return.

Our fabrics & how to care for your dress

General care instructions

Take care of your dresses with love, and they will stay beautiful for a long time.

Wash sparingly and gently - often it’s enough to air the garment between wears.

Preferably wash your dresses in a laundry bag to protect them from sharp details inside the machine. Avoid tumble drying and strong spin cycles, as they wear down the fibers and may affect the fit.

Use a mild detergent without bleach or enzymes that can damage viscose and elastane. Avoid fabric softener, as it can affect the garment’s elasticity and color.

Hang or lay your dresses flat to dry immediately after washing — hang lengthwise for stretchy fabrics, and preferably on a hanger for woven styles. If ironing is needed, use low to medium heat and ideally while the garment is still slightly damp.

Store your dresses with space around them and avoid packing them too tightly in your wardrobe.

With the right care, you preserve the fit, color and soft feel - so your dress can stay with you for years to come. 💛

Viscose jersey with a heavy drape

If you read that a dress is made from a stretchy fabric with a heavy drape, it means it’s one of our most loved qualities. The fabric is a sustainably produced jersey made from Vortex viscose and elastane - soft, flexible and with an elegant weight that creates a beautiful drape along the body.

The viscose jersey has a luxurious feel against the skin and retains both its shape and color wash after wash. The surface is smooth and even thanks to advanced Vortex spinning - a modern technique that creates a fabric of the highest quality. It makes the material resistant to pilling, reduces fuzziness and helps the fabric wrinkle significantly less than regular viscose jersey.

Viscose is made from cellulose (wood fiber) and is therefore a nature-based material. When wet, it may feel slightly stiff, but it regains its softness after drying and light ironing. Gently reshape the garment directly after washing so it returns to its original form - and avoid high spin cycles, which can affect the fabric’s elasticity.

Avoid carrying bags with sharp details, Velcro or other accessories that may rub against the fabric. Viscose jersey is a soft and fluid material that does not tolerate heavy abrasion, but if you care for your dress according to our washing instructions, it will maintain its beautiful quality and feel just as lovely for a long time.

Care: Wash at 30°C, preferably in a laundry bag to protect against sharp objects in the machine. Lay flat to dry or hang the dress lengthwise so it doesn’t stretch out. Avoid tumble drying. If ironing is needed, use low heat.

Storage: Hang the dress folded over the bar of a trouser hanger to avoid shoulder marks and preserve its shape.

Viscose jersey with slub texture

Another jersey quality we often use is our stretchy viscose jersey made from 100% viscose - a slightly airier fabric that still offers a soft, flexible stretch. The yarn is spun using a so-called slub technique, which creates a subtly uneven texture that adds character and a naturally beautiful surface.

The fabric has a soft, light drape and a comfortable feel against the skin. It moves beautifully and is particularly well suited to dress styles with draping or ruffles - perfect for the warmer season when you want your dress to feel light and airy.

Viscose is made from cellulose (wood fiber) and is therefore a nature-based material. When wet, it may feel slightly stiff, but it regains its softness after drying and light ironing. Gently reshape the garment directly after washing so it returns to its original form - and avoid high spin cycles, which can affect the fabric’s elasticity.

Avoid carrying bags with sharp details, Velcro or other accessories that may rub against the fabric. Viscose jersey is a soft and fluid material that does not tolerate heavy abrasion, but if you care for your dress according to our washing instructions, it will maintain its beautiful quality and feel just as lovely for a long time.

Care: Wash at 30°C on a gentle cycle, preferably in a laundry bag to protect against sharp objects in the machine. Lay flat to dry or hang the dress lengthwise so it doesn’t stretch out. Avoid tumble drying. If ironing is needed, use low heat.

Storage: Hang the dress folded over the bar of a trouser hanger to avoid shoulder marks and preserve its shape.

Viscose jersey with glow

A luxurious jersey quality with a subtle sheen and a soft, fluid feel against the skin. The fabric is a stretchy viscose jersey with an elegant drape and a gentle glow that catches the light in a discreet and sophisticated way. It gives the dresses an elevated character - perfect for occasions when you want to feel a little extra special.

Viscose is a nature-based fiber made from cellulose (wood fiber). When wet, it may feel slightly stiff, but it regains its softness after drying and light ironing. Gently reshape the garment directly after washing so it returns to its original form - and avoid high spin cycles, which can affect the fabric’s elasticity.

Avoid carrying bags with sharp details, Velcro or other accessories that may rub against the fabric. Viscose jersey is a soft and fluid material that does not tolerate heavy abrasion, but if you care for your dress according to our washing instructions, it will maintain its beautiful quality and feel just as lovely for a long time.

Care: Wash at 30°C on a gentle cycle, preferably in a laundry bag to protect against sharp objects in the machine. Lay flat to dry or hang the dress lengthwise so it doesn’t stretch out. Avoid tumble drying. If ironing is needed, use low heat.

Storage: Hang the dress folded over the bar of a trouser hanger to avoid shoulder marks and preserve its shape.

Woven viscose (EcoVero)

We use two different woven viscose qualities - both made from EcoVero viscose, a fiber with significantly lower environmental impact than conventional viscose.

One is a viscose twill with a slightly heavier structure and a subtle sheen that reflects light elegantly. It drapes beautifully and is perfect for the cooler months of the year.

The other is a lighter woven viscose, soft and matte with a natural fluidity - ideal for spring and summer when you want your dress to feel airy and cool against the skin.

Both fabrics have a natural luster that enhances colors and prints beautifully, and they maintain their quality over time - they do not pill, do not fade and retain their shape wash after wash.

EcoVero viscose is made from FSC- and PEFC-certified wood pulp in a closed-loop process where chemicals and water are reused. The result is a soft, durable fabric that both looks and feels exclusive.

When wet, the fabric may contract slightly and feel a bit stiff, but it regains its original shape and softness once dry and pressed with heat. It does not shrink permanently - instead, it returns to its beautiful fit after ironing.

Care: Wash at 30°C on a gentle cycle, preferably in a laundry bag to protect against sharp objects in the machine. Avoid tumble drying. Iron on low to medium heat when the garment is dry - the warmth helps the fabric regain its original drape.

Organic cotton

Our woven cotton fabrics are organic and GOTS-certified, which means the entire production chain - from cultivation to finished fabric - meets strict requirements for both environmental and social responsibility.

The cotton is grown without chemical pesticides or synthetic fertilizers, and the dyeing process is carried out with care for both the environment and the people involved in production.

We use several different weaves, each with its own character:
– an embroidered and patterned cotton with vibrant texture and a luxurious feel
– a broderie anglaise cotton with beautiful transparency and airy lightness
– and a tightly woven cotton poplin with a smooth surface and crisp, cool feel - perfect for dresses with more structure

What they all share is a natural softness and a sense of lasting quality, both in shape and expression. Cotton is a breathable natural fiber that feels comfortable against the skin, while also being durable and resilient in washing.

Care: Wash at 30–40°C with similar colors, preferably in a laundry bag to protect against sharp objects in the machine. Avoid tumble drying. Iron on medium to high heat if needed.