{"title":"Coming soon","description":"\u003cp style=\"text-align: center;\"\u003eSecure your dream dress by clicking “Notify me”, selecting your size and entering your email address now! Once you confirm your email, you’ll be among the first in line to receive a message as soon as the dress becomes available to order.\u003c\/p\u003e","products":[{"product_id":"pleated-waist-midi-jersey-dress-blue","title":"Pleated waist midi jersey dress - Blue","description":"\u003cp data-start=\"41\" data-end=\"189\"\u003ePleated Waist is a dress in soft, stretchy jersey with a fit that makes it easy to wear both for everyday occasions and for more dressed-up moments.\u003c\/p\u003e\n\u003cp data-start=\"191\" data-end=\"390\"\u003eThe style has a round, gathered neckline and short sleeves. The waist is defined with stitched pleats that give the skirt width and a beautiful drape. 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As always, it is designed by us in Borås, Sweden.\u003c\/p\u003e\n\u003cp data-start=\"725\" data-end=\"772\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eAvailable in two lengths: knee-length and midi.\u003c\/p\u003e","brand":"Pure Female","offers":[{"title":"Blue \/ XS","offer_id":64756568195421,"sku":"PF38131-1-8214-Blue-XS","price":1398.0,"currency_code":"SEK","in_stock":false},{"title":"Blue \/ S","offer_id":64756568228189,"sku":"PF38131-1-8214-Blue-S","price":1398.0,"currency_code":"SEK","in_stock":false},{"title":"Blue \/ M","offer_id":64756568260957,"sku":"PF38131-1-8214-Blue-M","price":1398.0,"currency_code":"SEK","in_stock":false},{"title":"Blue \/ L","offer_id":64756568293725,"sku":"PF38131-1-8214-Blue-L","price":1398.0,"currency_code":"SEK","in_stock":false},{"title":"Blue \/ XL","offer_id":64756568326493,"sku":"PF38131-1-8214-Blue-XL","price":1398.0,"currency_code":"SEK","in_stock":false},{"title":"Blue \/ 2XL","offer_id":64756568359261,"sku":"PF38131-1-8214-Blue-2XL","price":1398.0,"currency_code":"SEK","in_stock":false},{"title":"Blue \/ 3XL","offer_id":64756568392029,"sku":"PF38131-1-8214-Blue-3XL","price":1398.0,"currency_code":"SEK","in_stock":false},{"title":"Blue \/ 4XL","offer_id":64756568424797,"sku":"PF38131-1-8214-Blue-4XL","price":1398.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0352\/2910\/6315\/files\/Pleatedmidi-4.jpg?v=1779725247"},{"product_id":"pleated-waist-short-jersey-dress-blue","title":"Pleated waist short jersey dress - Blue","description":"\u003cp data-start=\"41\" data-end=\"189\"\u003ePleated Waist is a dress in soft, stretchy jersey with a fit that makes it easy to wear both for everyday occasions and for more dressed-up moments.\u003c\/p\u003e\n\u003cp data-start=\"191\" data-end=\"390\"\u003eThe style has a round, gathered neckline and short sleeves. 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It is sewn in a stretchy viscose jersey with a soft glow, giving the dress a more polished expression while still being comfortable to wear.\u003c\/p\u003e\n\u003cp data-start=\"249\" data-end=\"473\"\u003eThe dress has an open wrap, a V-neckline and a fixed tie belt at the waist, making it easy to adjust the silhouette. The wide skirt has a soft drape, and the elbow-length bell sleeves give the dress its characteristic shape.\u003c\/p\u003e\n\u003cp data-start=\"475\" data-end=\"610\"\u003eA dress that is easy to wear when you want to feel a little more dressed up, for dinners, parties, weddings or other special occasions.\u003c\/p\u003e\n\u003cp data-start=\"612\" data-end=\"882\"\u003eViscose jersey is a soft and supple fabric made from viscose fibers, known for its smoothness and pleasant feel against the skin. The dress is sewn in Bulgaria at a small factory with long experience and great expertise. As always, it is designed by us in Borås, Sweden.\u003c\/p\u003e\n\u003cp data-start=\"884\" data-end=\"931\"\u003eAvailable in two lengths: knee-length and maxi..\u003c\/p\u003e","brand":"Pure Female","offers":[{"title":"Black flowers \/ XS","offer_id":64757938127197,"sku":"PF50141-4-8324-Black-flowers-XS","price":1598.0,"currency_code":"SEK","in_stock":false},{"title":"Black flowers \/ S","offer_id":64757938159965,"sku":"PF50141-4-8324-Black-flowers-S","price":1598.0,"currency_code":"SEK","in_stock":false},{"title":"Black flowers \/ M","offer_id":64757938192733,"sku":"PF50141-4-8324-Black-flowers-M","price":1598.0,"currency_code":"SEK","in_stock":false},{"title":"Black flowers \/ L","offer_id":64757938225501,"sku":"PF50141-4-8324-Black-flowers-L","price":1598.0,"currency_code":"SEK","in_stock":false},{"title":"Black flowers \/ XL","offer_id":64757938258269,"sku":"PF50141-4-8324-Black-flowers-XL","price":1598.0,"currency_code":"SEK","in_stock":false},{"title":"Black flowers \/ 2XL","offer_id":64757938291037,"sku":"PF50141-4-8324-Black-flowers-2XL","price":1598.0,"currency_code":"SEK","in_stock":false},{"title":"Black flowers \/ 3XL","offer_id":64757938323805,"sku":"PF50141-4-8324-Black-flowers-3XL","price":1598.0,"currency_code":"SEK","in_stock":false},{"title":"Black flowers \/ 4XL","offer_id":64757938356573,"sku":"PF50141-4-8324-Black-flowers-4XL","price":1598.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0352\/2910\/6315\/files\/BestieshinewrapmaxiBlack-4.jpg?v=1779713716"},{"product_id":"bestie-shine-wrap-short-jersey-dress-pastels","title":"Bestie shine wrap short jersey dress - Pastels","description":"\u003cp data-end=\"247\" data-start=\"11\"\u003eBestie Bell sleeve is back in a fabric with a subtle sheen and a slightly more dressed-up feel. 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As always, it is designed by us in Borås, Sweden.\u003c\/p\u003e\n\u003cp data-end=\"931\" data-start=\"884\"\u003eAvailable in two lengths: knee-length and maxi.\u003c\/p\u003e","brand":"Pure Female","offers":[{"title":"Pastels \/ XS","offer_id":64757977809245,"sku":"PF50121-4-8325-Pastels-XS","price":1398.0,"currency_code":"SEK","in_stock":false},{"title":"Pastels \/ S","offer_id":64757977842013,"sku":"PF50121-4-8325-Pastels-S","price":1398.0,"currency_code":"SEK","in_stock":false},{"title":"Pastels \/ M","offer_id":64757977874781,"sku":"PF50121-4-8325-Pastels-M","price":1398.0,"currency_code":"SEK","in_stock":false},{"title":"Pastels \/ L","offer_id":64757977907549,"sku":"PF50121-4-8325-Pastels-L","price":1398.0,"currency_code":"SEK","in_stock":false},{"title":"Pastels \/ XL","offer_id":64757977940317,"sku":"PF50121-4-8325-Pastels-XL","price":1398.0,"currency_code":"SEK","in_stock":false},{"title":"Pastels \/ 2XL","offer_id":64757977973085,"sku":"PF50121-4-8325-Pastels-2XL","price":1398.0,"currency_code":"SEK","in_stock":false},{"title":"Pastels \/ 3XL","offer_id":64757978005853,"sku":"PF50121-4-8325-Pastels-3XL","price":1398.0,"currency_code":"SEK","in_stock":false},{"title":"Pastels \/ 4XL","offer_id":64757978038621,"sku":"PF50121-4-8325-Pastels-4XL","price":1398.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0352\/2910\/6315\/files\/BestieshinewrapshortPastels-2.jpg?v=1779719585"},{"product_id":"bestie-shine-wrap-short-jersey-dress-black-flowers","title":"Bestie shine wrap short jersey dress - Black flowers","description":"\u003cp data-end=\"247\" data-start=\"11\"\u003eBestie Bell sleeve is back in a fabric with a subtle sheen and a slightly more dressed-up feel. 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As always, it is designed by us in Borås, Sweden.\u003c\/p\u003e\n\u003cp data-end=\"931\" data-start=\"884\"\u003eAvailable in two lengths: knee-length and maxi.\u003c\/p\u003e","brand":"Pure Female","offers":[{"title":"Black flowers \/ XS","offer_id":64758204694877,"sku":"PF50121-4-8325-Black-flowers-XS","price":1398.0,"currency_code":"SEK","in_stock":false},{"title":"Black flowers \/ S","offer_id":64758204727645,"sku":"PF50121-4-8325-Black-flowers-S","price":1398.0,"currency_code":"SEK","in_stock":false},{"title":"Black flowers \/ M","offer_id":64758204760413,"sku":"PF50121-4-8325-Black-flowers-M","price":1398.0,"currency_code":"SEK","in_stock":false},{"title":"Black flowers \/ L","offer_id":64758204793181,"sku":"PF50121-4-8325-Black-flowers-L","price":1398.0,"currency_code":"SEK","in_stock":false},{"title":"Black flowers \/ XL","offer_id":64758204825949,"sku":"PF50121-4-8325-Black-flowers-XL","price":1398.0,"currency_code":"SEK","in_stock":false},{"title":"Black flowers \/ 2XL","offer_id":64758204858717,"sku":"PF50121-4-8325-Black-flowers-2XL","price":1398.0,"currency_code":"SEK","in_stock":false},{"title":"Black flowers \/ 3XL","offer_id":64758204891485,"sku":"PF50121-4-8325-Black-flowers-3XL","price":1398.0,"currency_code":"SEK","in_stock":false},{"title":"Black flowers \/ 4XL","offer_id":64758204924253,"sku":"PF50121-4-8325-Black-flowers-4XL","price":1398.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0352\/2910\/6315\/files\/BestieshinewrapshortBlack-4.jpg?v=1779719818"},{"product_id":"bestie-wrap-ankle-jersey-dress-blue","title":"Bestie wrap ankle jersey dress - Blue","description":"\u003cp data-start=\"66\" data-end=\"269\"\u003eJust like you, we cannot get enough of our wrap dresses. 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