{"title":"Autumn","description":"","products":[{"product_id":"bestie-midi-lenght-wrap-jersey-dress-black-vadlang-svart-omlottklanning-i-trika-1","title":"Bestie wrap midi jersey dress - Black","description":"\u003cp\u003eWrap dresses in jersey truly are a curve’s best friend! They drape beautifully, hug you in all the right places and can be tied to suit your own style and preference. Here is a midi-length style made from soft jersey, with a tie at the waist and a flared skirt. The Bestie Wrap Dress is a recurring favorite in our collection and one of our most loved styles.\u003cbr\u003e\u003cbr aria-hidden=\"true\"\u003eThe dress is made from a stretchy viscose\/elastane jersey with a heavy drape. The quality is soft, flexible, resistant to pilling and keeps both its shape and color wash after wash. In other words, this is a dress made to be worn often (and for a long time).\u003cbr aria-hidden=\"true\"\u003eTo help you find your perfect match, this jersey dress comes in both a midi length and a knee-length version.\u003cbr\u003e\u003cbr aria-hidden=\"true\"\u003e\u003cb\u003eHow do you tie a wrap dress?\u003c\/b\u003e\u003cbr aria-hidden=\"true\"\u003eTying a wrap dress is easy once you’ve done it a few times. Put it on like a jacket and pull it forward, wrapping it well across the front. Thread the tie through the small opening on one side, wrap it around your back and tie it at the side, on the same side as the wrap. Then adjust the shoulders so it sits nicely and tweak the neckline until it’s exactly how you like it, voilà, you’re ready for the day!\u003cbr\u003e\u003cbr aria-hidden=\"true\"\u003eYou can tie the straps in different ways: wrap them fully around the waist for a classic silhouette, tie them only at the side for a more relaxed look, or gather a bit of fabric into the knot so it drapes beautifully at the front for added style.\u003c\/p\u003e","brand":"Pure Female","offers":[{"title":"Black \/ XS","offer_id":48425678504285,"sku":"PF05231-2-8302-Black-XS","price":1398.0,"currency_code":"SEK","in_stock":false},{"title":"Black \/ S","offer_id":48425678537053,"sku":"PF05231-2-8302-Black-S","price":1398.0,"currency_code":"SEK","in_stock":false},{"title":"Black \/ M","offer_id":48425678569821,"sku":"PF05231-2-8302-Black-M","price":1398.0,"currency_code":"SEK","in_stock":false},{"title":"Black \/ L","offer_id":48425678602589,"sku":"PF05231-2-8302-Black-L","price":1398.0,"currency_code":"SEK","in_stock":false},{"title":"Black \/ XL","offer_id":48425678635357,"sku":"PF05231-2-8302-Black-XL","price":1398.0,"currency_code":"SEK","in_stock":false},{"title":"Black \/ 2XL","offer_id":48425678668125,"sku":"PF05231-2-8302-Black-2XL","price":1398.0,"currency_code":"SEK","in_stock":false},{"title":"Black \/ 3XL","offer_id":48425678700893,"sku":"PF05231-2-8302-Black-3XL","price":1398.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ 4XL","offer_id":48425678733661,"sku":"PF05231-2-8302-Black-4XL","price":1398.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0352\/2910\/6315\/files\/Bestie_wrap_plain_midi-length_sleeve_jersey_dress_Black_web-9.jpg?v=1762794121"},{"product_id":"bestie-short-wrap-jersey-dress-black-knalang-svart-omlottklanning-i-trika-1","title":"Bestie wrap short jersey dress - Black","description":"\u003cp\u003eWrap dresses in jersey truly are a curve’s best friend! They drape beautifully, hug you in all the right places and can be tied to suit your own style and preference. Here is a knee-length style made from soft jersey, with a tie at the waist and a flared skirt. The Bestie Wrap Dress is a recurring favorite in our collection and one of our most loved styles.\u003cbr\u003e\u003cbr aria-hidden=\"true\"\u003eThe dress is made from a stretchy viscose\/elastane jersey with a heavy drape. The quality is soft, flexible, resistant to pilling and keeps both its shape and color wash after wash. In other words — this is a dress made to be worn often (and for a long time).\u003cbr aria-hidden=\"true\"\u003eTo help you find your perfect match, this jersey dress comes in both a midi length and a knee-length version.\u003cbr\u003e\u003cbr aria-hidden=\"true\"\u003e\u003cb\u003eHow do you tie a wrap dress?\u003c\/b\u003e\u003cbr aria-hidden=\"true\"\u003e Tying a wrap dress is easy once you’ve done it a few times. Put it on like a jacket and pull it forward, wrapping it well across the front. Thread the tie through the small opening on one side, wrap it around your back and tie it at the side — on the same side as the wrap. Then adjust the shoulders so it sits nicely and tweak the neckline until it’s exactly how you like it — voilà, you’re ready for the day!\u003cbr\u003e\u003cbr aria-hidden=\"true\"\u003eYou can tie the straps in different ways: wrap them fully around the waist for a classic silhouette, tie them only at the side for a more relaxed look, or gather a bit of fabric into the knot so it drapes beautifully at the front for added style.\u003c\/p\u003e","brand":"Pure Female","offers":[{"title":"Black \/ XS","offer_id":48426347626845,"sku":"PF05221-2-8303-Black-XS","price":1298.0,"currency_code":"SEK","in_stock":false},{"title":"Black \/ S","offer_id":48426347659613,"sku":"PF05221-2-8303-Black-S","price":1298.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ M","offer_id":48426347692381,"sku":"PF05221-2-8303-Black-M","price":1298.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ L","offer_id":48426347725149,"sku":"PF05221-2-8303-Black-L","price":1298.0,"currency_code":"SEK","in_stock":false},{"title":"Black \/ XL","offer_id":48426347757917,"sku":"PF05221-2-8303-Black-XL","price":1298.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ 2XL","offer_id":48426347790685,"sku":"PF05221-2-8303-Black-2XL","price":1298.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ 3XL","offer_id":48426347823453,"sku":"PF05221-2-8303-Black-3XL","price":1298.0,"currency_code":"SEK","in_stock":false},{"title":"Black \/ 4XL","offer_id":48426347856221,"sku":"PF05221-2-8303-Black-4XL","price":1298.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0352\/2910\/6315\/files\/8243_Bestie_wrap_plain_knee-length_sleeve_jersey_dress_Black_-1.jpg?v=1742567816"},{"product_id":"pleated-waist-printed-short-jersey-dress-blue-pink-monstrad-knalang-klanning-i-trika","title":"Pleated waist short jersey dress - Navy flowers","description":"\u003cp\u003eMeet our new dress style, Pleated waist – your dependable companion for both festive occasions and relaxed days. The rounded, gathered neckline adds an elegant touch, while the long, slightly wider sleeves with cuffs at the hem create a relaxed and comfortable fit.\u003c\/p\u003e\n\u003cp\u003eThe defined waistband with stitched-in inverted pleats gives the skirt movement and a lovely swing. The coral floral print stands out beautifully against the deep blue base – perfect for brightening your day. And of course, the dress has practical side pockets so you can keep your small essentials close at hand.\u003c\/p\u003e\n\u003cp\u003eMade in soft, stretchy jersey of Vortex–viscose and elastane, the dress offers a comfortable feel against the skin. The high-quality jersey has a heavy drape that makes the dress fall elegantly and flatteringly – ideal for both everyday wear and special occasions. The fabric is easy-care, less prone to wrinkling and almost pilling-free, which helps it maintain its quality over time.\u003c\/p\u003e\n\u003cp\u003eAvailable in both knee-length and midi versions, so you can choose the length that suits you best.\u003c\/p\u003e\n","brand":"Pure Female","offers":[{"title":"Dark blue \/ XS","offer_id":53803384439133,"sku":"PF8153-Blue-Pink-XS","price":649.0,"currency_code":"SEK","in_stock":true},{"title":"Dark blue \/ S","offer_id":53803384471901,"sku":"PF8153-Blue-Pink-S","price":649.0,"currency_code":"SEK","in_stock":false},{"title":"Dark blue \/ M","offer_id":53803384504669,"sku":"PF8153-Blue-Pink-M","price":649.0,"currency_code":"SEK","in_stock":false},{"title":"Dark blue \/ L","offer_id":53803384537437,"sku":"PF8153-Blue-Pink-L","price":649.0,"currency_code":"SEK","in_stock":false},{"title":"Dark blue \/ XL","offer_id":53803384570205,"sku":"PF8153-Blue-Pink-XL","price":649.0,"currency_code":"SEK","in_stock":false},{"title":"Dark blue \/ 2XL","offer_id":53803384602973,"sku":"PF8153-Blue-Pink-2XL","price":649.0,"currency_code":"SEK","in_stock":false},{"title":"Dark blue \/ 3XL","offer_id":53803384635741,"sku":"PF8153-Blue-Pink-3XL","price":649.0,"currency_code":"SEK","in_stock":false},{"title":"Dark blue \/ 4XL","offer_id":53803384668509,"sku":"PF8153-Blue-Pink-4XL","price":649.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0352\/2910\/6315\/files\/8116_Essential_printed_short_jersey_dress-15.jpg?v=1733233324"},{"product_id":"frill-printed-short-wrap-jersey-dress-ochre-knalang-omlottklanning-i-trika","title":"Frill short wrap jersey dress - Ochre","description":"\u003cp\u003eVoilà! Our brand-new wrap dress, Frill printed short wrap – a knee-length dress that combines style, comfort and a bohemian touch. With its frill at the hem, this dress has a feminine and romantic feel. It is made in an ochre-yellow printed fabric and features long, slightly wider sleeves with elastic at the cuffs.\u003c\/p\u003e\n\u003cp\u003ePractical side pockets let you keep your small essentials close at hand, and the fixed tie at the waist can easily be tied all the way around or just at the side, giving you the freedom to style the dress exactly as you like. Let this dress become a new wardrobe favourite – where boho style meets everyday functionality.\u003c\/p\u003e\n\u003cp\u003eMade from high-quality jersey in Vortex–viscose and elastane, the fabric feels smooth and soft against the skin. The advanced spinning method gives the fabric a heavy drape, so the dress always hangs beautifully and flatteringly. It is also easy-care, resists wrinkling and is almost pilling-free, ensuring it keeps its quality over time. With this dress, you can be sure you are investing in a stylish and long-lasting piece, designed to be worn often – and for many seasons.\u003c\/p\u003e\n\u003cp\u003eTo help you find your perfect fit, the dress comes in both midi and knee-length versions.\u003c\/p\u003e\n","brand":"Pure Female","offers":[{"title":"Ochre yellow \/ XS","offer_id":53814364635485,"sku":"PF8137-Ochre-yellow-XS","price":699.0,"currency_code":"SEK","in_stock":false},{"title":"Ochre yellow \/ S","offer_id":53814364668253,"sku":"PF8137-Ochre-yellow-S","price":699.0,"currency_code":"SEK","in_stock":false},{"title":"Ochre yellow \/ M","offer_id":53814364701021,"sku":"PF8137-Ochre-yellow-M","price":699.0,"currency_code":"SEK","in_stock":false},{"title":"Ochre yellow \/ L","offer_id":53814364733789,"sku":"PF8137-Ochre-yellow-L","price":699.0,"currency_code":"SEK","in_stock":false},{"title":"Ochre yellow \/ XL","offer_id":53814364766557,"sku":"PF8137-Ochre-yellow-XL","price":699.0,"currency_code":"SEK","in_stock":false},{"title":"Ochre yellow \/ 2XL","offer_id":53814364799325,"sku":"PF8137-Ochre-yellow-2XL","price":699.0,"currency_code":"SEK","in_stock":true},{"title":"Ochre yellow \/ 3XL","offer_id":53814364832093,"sku":"PF8137-Ochre-yellow-3XL","price":699.0,"currency_code":"SEK","in_stock":false},{"title":"Ochre yellow \/ 4XL","offer_id":53814364864861,"sku":"PF8137-Ochre-yellow-4XL","price":699.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0352\/2910\/6315\/files\/8136_Frill_printed_short_wrap_jersey_dress-2.jpg?v=1733237682"},{"product_id":"a-lined-belted-printed-midi-jersey-dress-black-monstrad-vadlang-klanning-i-trika","title":"A-lined belted midi jersey dress - Black","description":"\u003cp\u003eOur new A-line dress, A-lined belted, is made from soft, stretchy jersey with a heavy drape. The fabric features a Blurred florals print in vibrant colours on a black base. The dress has a relaxed fit and practical side pockets. The round neckline with gathers and the wide, long raglan sleeves create a comfortable yet stylish look. Want to define your waist? A detachable belt is included so you can easily adjust the look to your liking.\u003c\/p\u003e\n\u003cp\u003eMade in soft, stretchy jersey of high-quality Vortex–viscose and elastane, the dress offers a comfortable feel and an elegant drape. The durable fabric is easy to care for, wrinkles minimally and is virtually pilling-free, preserving its high quality over time.\u003c\/p\u003e\n\u003cp\u003eAvailable in both knee-length and long versions, so you can choose the length that suits you best.\u003c\/p\u003e\n","brand":"Pure Female","offers":[{"title":"Black \/ XS","offer_id":53896021508445,"sku":"PF8140-Black-XS","price":649.0,"currency_code":"SEK","in_stock":false},{"title":"Black \/ S","offer_id":53896021541213,"sku":"PF8140-Black-S","price":649.0,"currency_code":"SEK","in_stock":false},{"title":"Black \/ M","offer_id":53896021573981,"sku":"PF8140-Black-M","price":649.0,"currency_code":"SEK","in_stock":false},{"title":"Black \/ L","offer_id":53896021672285,"sku":"PF8140-Black-L","price":649.0,"currency_code":"SEK","in_stock":false},{"title":"Black \/ XL","offer_id":53896021705053,"sku":"PF8140-Black-XL","price":649.0,"currency_code":"SEK","in_stock":false},{"title":"Black \/ 2XL","offer_id":53896021737821,"sku":"PF8140-Black-2XL","price":649.0,"currency_code":"SEK","in_stock":false},{"title":"Black \/ 3XL","offer_id":53896021770589,"sku":"PF8140-Black-3XL","price":649.0,"currency_code":"SEK","in_stock":false},{"title":"Black \/ 4XL","offer_id":53896021836125,"sku":"PF8140-Black-4XL","price":649.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0352\/2910\/6315\/files\/A-lined_printed_midi_jersey_dress_web-5.jpg?v=1733851971"},{"product_id":"ideal-midi-jersey-dress-black","title":"Ideal midi jersey dress - Black","description":"\u003cp\u003eOur much-loved Ideal dress is finally here in solid colours – with the same wonderfully comfortable fit. 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The dress is made in soft viscose jersey with a beautifully heavy drape. It is fitted at the top, with a looser waist, a higher cut seam and a flared skirt that falls gently around the body. Perfect for those days when you want to feel relaxed yet put-together.\u003c\/p\u003e\n\u003cp\u003eAnd yes – it has pockets! Because there are few things better than a great dress that also has room for your phone.\u003c\/p\u003e\n\u003cp\u003eIdeal dress comes in two lengths: a midi version and a knee-length version. Choose the one that suits your style best.\u003c\/p\u003e\n","brand":"Pure Female","offers":[{"title":"Black \/ XS","offer_id":57421983351133,"sku":"PF16221-2-8283-Black-XS","price":1198.0,"currency_code":"SEK","in_stock":false},{"title":"Black \/ S","offer_id":57421983383901,"sku":"PF16221-2-8283-Black-S","price":1198.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ M","offer_id":57421983416669,"sku":"PF16221-2-8283-Black-M","price":1198.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ L","offer_id":57421983449437,"sku":"PF16221-2-8283-Black-L","price":1198.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ XL","offer_id":57421983482205,"sku":"PF16221-2-8283-Black-XL","price":1198.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ 2XL","offer_id":57421983514973,"sku":"PF16221-2-8283-Black-2XL","price":1198.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ 3XL","offer_id":57421983547741,"sku":"PF16221-2-8283-Black-3XL","price":1198.0,"currency_code":"SEK","in_stock":false},{"title":"Black \/ 4XL","offer_id":57421983580509,"sku":"PF16221-2-8283-Black-4XL","price":1198.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0352\/2910\/6315\/files\/Ideal_plain_knee-length_sleeve_jersey_dress_Black_web-10.jpg?v=1746957559"},{"product_id":"my-smocked-maxi-jersey-dress-coral","title":"My smocked maxi jersey dress","description":"\u003cdiv class=\"so-accordion-wrapper\"\u003e\n\u003cdiv class=\"so-tab\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\n\u003cdiv class=\"so-tab-content\"\u003e\n\u003cp data-end=\"135\" data-start=\"11\"\u003eMy Smocked Jersey Dress is made in a soft, dreamy floral print in pastel shades of coral, lavender, peach and butter yellow.\u003c\/p\u003e\n\u003cp data-end=\"407\" data-start=\"137\"\u003eThe dress is made in our soft and stretchy jersey with a light drape. It has a V-neck bodice with a fixed wrap over the bust, elastic smocking under the bust and a wide skirt that falls beautifully. 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The style has a relaxed fit and side pockets. The neckline is round with soft gathers and the long raglan sleeves are wide with gathering at the cuffs. The dress comes with a separate tie belt that you can use whenever you want to define the waist. In the photos you can see it both with and without the belt.\u003c\/p\u003e\n\u003cp\u003eThis season the dress also comes in solid colours – in rich moss green and chocolate brown that are perfect for autumn, as well as in the classic shades of black and navy.\u003c\/p\u003e\n\u003cp\u003eThe dress is made from a sustainably produced jersey of high-quality Vortex viscose and elastane that feels soft, is beautifully drapey and keeps both shape and colour wash after wash. 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