{"title":"A-line dresses","description":"\u003cp data-start=\"118\" data-end=\"733\" style=\"text-align: center;\"\u003eThe A-line dress is a timeless favorite that suits every body type. It’s the dress that isn’t fitted at the waist, but more body-skimming at the top, with a straight or softly flared and relaxed fit below the bust.\u003cbr data-start=\"348\" data-end=\"351\"\u003eSome styles have a higher-cut empire seam above the waist, while others feature elastic smocking over the bust that lets the fabric drape softly and follow the body naturally. Some of Pure Female’s A-line dresses also include a belt that can be tied to define the waist whenever you want.\u003cbr data-start=\"647\" data-end=\"650\"\u003eThe styles come in different lengths — so you can choose the one that feels most like you.\u003c\/p\u003e","products":[{"product_id":"forever-mine-collar-midi-jersey-dress-mauve","title":"Forever mine collar midi jersey dress - Mauve","description":"\u003cp\u003eYou know that magical feeling when you find a dress that feels like it was made just for you? Forever Mine is exactly that kind of dress. Sewn in our stretchy premium jersey of the highest quality, it gently hugs the body in a soft and flattering way – so comfortable you’ll never want to take it off.\u003c\/p\u003e\n\u003cp\u003eThe relaxed seam just under the bust allows the dress to fall beautifully, and the skirt with its subtle frills gives just the right amount of volume. The collar and open neckline add a feminine touch that makes the dress just as suitable for everyday wear as for special occasions. The ornamental floral print is the finishing touch – expect compliments!\u003cbr\u003e\u003cbr\u003eTo help you find your perfect fit, the dress comes in both midi and knee-length versions.\u003c\/p\u003e\n","brand":"Pure Female","offers":[{"title":"Mauve \/ XS","offer_id":56874057105757,"sku":"PF44131-1-8238-Mauve-XS","price":699.0,"currency_code":"SEK","in_stock":false},{"title":"Mauve \/ S","offer_id":56874057138525,"sku":"PF44131-1-8238-Mauve-S","price":699.0,"currency_code":"SEK","in_stock":false},{"title":"Mauve \/ M","offer_id":56874057171293,"sku":"PF44131-1-8238-Mauve-M","price":699.0,"currency_code":"SEK","in_stock":false},{"title":"Mauve \/ L","offer_id":56874057204061,"sku":"PF44131-1-8238-Mauve-L","price":699.0,"currency_code":"SEK","in_stock":false},{"title":"Mauve \/ XL","offer_id":56874057236829,"sku":"PF44131-1-8238-Mauve-XL","price":699.0,"currency_code":"SEK","in_stock":false},{"title":"Mauve \/ 2XL","offer_id":56874057269597,"sku":"PF44131-1-8238-Mauve-2XL","price":699.0,"currency_code":"SEK","in_stock":false},{"title":"Mauve \/ 3XL","offer_id":56874057302365,"sku":"PF44131-1-8238-Mauve-3XL","price":699.0,"currency_code":"SEK","in_stock":false},{"title":"Mauve \/ 4XL","offer_id":56874057335133,"sku":"PF44131-1-8238-Mauve-4XL","price":699.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0352\/2910\/6315\/files\/Forever_mine_collar_printed_midi-length_short_sleeve_jersey_dress_web-7.jpg?v=1742899643"},{"product_id":"forever-mine-collar-short-jersey-dress-mauve","title":"Forever mine collar short jersey dress - Mauve","description":"\u003cp\u003eYou know that magical feeling when you find a dress that feels like it was made just for you? Forever Mine is exactly that kind of dress. Sewn in our stretchy premium jersey of the highest quality, it gently hugs the body in a soft and flattering way – so comfortable you’ll never want to take it off.\u003c\/p\u003e\n\u003cp\u003eThe relaxed seam just under the bust allows the dress to fall beautifully, and the skirt with its subtle frills gives just the right amount of volume. The collar and open neckline add a feminine touch that makes the dress just as suitable for everyday wear as for special occasions. The ornamental floral print is the finishing touch – expect compliments!\u003cbr\u003e\u003cbr\u003eTo help you find your perfect fit, the dress comes in both midi and knee-length versions.\u003c\/p\u003e\n","brand":"Pure Female","offers":[{"title":"Mauve \/ XS","offer_id":57243713110365,"sku":"PF44121-1-8239-Mauve-XS","price":649.0,"currency_code":"SEK","in_stock":false},{"title":"Mauve \/ S","offer_id":57243713143133,"sku":"PF44121-1-8239-Mauve-S","price":649.0,"currency_code":"SEK","in_stock":true},{"title":"Mauve \/ M","offer_id":57243713175901,"sku":"PF44121-1-8239-Mauve-M","price":649.0,"currency_code":"SEK","in_stock":false},{"title":"Mauve \/ L","offer_id":57243713208669,"sku":"PF44121-1-8239-Mauve-L","price":649.0,"currency_code":"SEK","in_stock":false},{"title":"Mauve \/ XL","offer_id":57243713241437,"sku":"PF44121-1-8239-Mauve-XL","price":649.0,"currency_code":"SEK","in_stock":false},{"title":"Mauve \/ 2XL","offer_id":57243713274205,"sku":"PF44121-1-8239-Mauve-2XL","price":649.0,"currency_code":"SEK","in_stock":false},{"title":"Mauve \/ 3XL","offer_id":57243713306973,"sku":"PF44121-1-8239-Mauve-3XL","price":649.0,"currency_code":"SEK","in_stock":true},{"title":"Mauve \/ 4XL","offer_id":57243713339741,"sku":"PF44121-1-8239-Mauve-4XL","price":649.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0352\/2910\/6315\/files\/8239Foreverminecollarprintedknee-lengthshortsleevejerseydress-1.jpg?v=1743775259"},{"product_id":"knot-draped-printed-maxi-jersey-dress-blue-pink","title":"Knot draped maxi jersey dress - Blue-Pink","description":"\u003cp\u003eThis dress truly gives you everything: a vibrant print in pink, red, turquoise, sky blue and deep wine – like an explosion of colour and energy. The style is made in soft, stretchy viscose jersey for all-day comfort.\u003c\/p\u003e\n\u003cp\u003eThe draped knot at the front creates a beautiful shape around the bust and neckline, while the elbow-length flared sleeves add an elegant silhouette. The skirt has a lovely fall with gentle width.\u003c\/p\u003e\n\u003cp\u003eAn easy-to-wear dress that works just as well for parties as for everyday – pair it with sneakers, sandals or heels.\u003c\/p\u003e\n\u003cp\u003eAvailable in two lengths: knee-length and midi.\u003c\/p\u003e\n","brand":"Pure Female","offers":[{"title":"Pink-red-blue \/ XS","offer_id":57332395245917,"sku":"PF17141-4-8210-Blue-Pink-XS","price":649.0,"currency_code":"SEK","in_stock":false},{"title":"Pink-red-blue \/ S","offer_id":57332395278685,"sku":"PF17141-4-8210-Blue-Pink-S","price":649.0,"currency_code":"SEK","in_stock":true},{"title":"Pink-red-blue \/ M","offer_id":57332395311453,"sku":"PF17141-4-8210-Blue-Pink-M","price":649.0,"currency_code":"SEK","in_stock":true},{"title":"Pink-red-blue \/ L","offer_id":57332395344221,"sku":"PF17141-4-8210-Blue-Pink-L","price":649.0,"currency_code":"SEK","in_stock":true},{"title":"Pink-red-blue \/ XL","offer_id":57332395376989,"sku":"PF17141-4-8210-Blue-Pink-XL","price":649.0,"currency_code":"SEK","in_stock":false},{"title":"Pink-red-blue \/ 2XL","offer_id":57332395409757,"sku":"PF17141-4-8210-Blue-Pink-2XL","price":649.0,"currency_code":"SEK","in_stock":false},{"title":"Pink-red-blue \/ 3XL","offer_id":57332395442525,"sku":"PF17141-4-8210-Blue-Pink-3XL","price":649.0,"currency_code":"SEK","in_stock":false},{"title":"Pink-red-blue \/ 4XL","offer_id":57332395475293,"sku":"PF17141-4-8210-Blue-Pink-4XL","price":649.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0352\/2910\/6315\/files\/Knot_draped_printed_maxi-length_bell_sleeve_jersey_dress_web_AP-6.jpg?v=1749116422"},{"product_id":"knot-draped-printed-short-jersey-dress-blue-pink","title":"Knot draped short jersey dress - Blue-Pink","description":"\u003cdiv class=\"so-accordion-wrapper\"\u003e\n\u003cdiv class=\"so-tab\"\u003e\n\u003cinput id=\"so-tab-1\" type=\"checkbox\" name=\"tabs\" checked\u003e \u003clabel for=\"so-tab-1\"\u003eInfo\u003c\/label\u003e\n\u003cdiv class=\"so-tab-content\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cstrong\u003ePure female - ett hållbart mode med perfekt passform!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eI denna klänning får du allt: ett livfullt mönster i rosa, rött, turkost, himmelsblått och djupt vinrött – som en färgexplosion full av energi. Modellen är sydd i en mjuk, stretchig viskostrikå som ger en bekväm känsla hela dagen.\u003c\/p\u003e\n\u003cp\u003eDen draperade knuten framtill skapar en vacker form kring bysten och ringningen, medan de armbågslånga klockärmarna adderar en elegant silhuett. Kjolen har ett fint fall med lätt vidd.\u003c\/p\u003e\n\u003cp\u003eEn lättburen klänningsmodell som passar lika bra till fest som till vardag – med sneakers, sandaler eller klackar.\u003c\/p\u003e\n\u003cp\u003eFinns i två längder: knälång och vadlång.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"so-tab\"\u003e\n\u003cinput id=\"so-tab-2\" type=\"checkbox\" name=\"tabs\"\u003e \u003clabel for=\"so-tab-2\"\u003eDetaljer\u003c\/label\u003e\n\u003cdiv class=\"so-tab-content\"\u003e\n\u003cul\u003e\n\u003cli\u003eKnälång, mönstrad trikåklänning.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eArmbågslång klockad ärm.\u003c\/li\u003e\n\u003cli\u003eV-ringad och draperad fram vid bysten.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAvskärning under bysten med lite rynkad hellång, vid kjol.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSydd i en mjuk och stretchig trikå.\u003c\/li\u003e\n\u003cli\u003eTyget är en stretchig viskos med slub-garn, en teknik där man spinner garnet ojämt för att ge tyget en fin struktur och mer levande.\u003c\/li\u003e\n\u003cli\u003eTyget har ett lätt fall.\u003c\/li\u003e\n\u003cli\u003eViskostrikå är ett mjukt och följsamt tyg tillverkat av viskosfiber, känd för sin smidighet och behagliga känsla mot huden.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eKlänningen är sydd i Bulgarien på en mindre fabrik med lång erfarenhet och mycket kunskap. Som alltid är klänningen designad hos oss i Borås.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"so-tab\"\u003e\n\u003cinput id=\"so-tab-3\" type=\"checkbox\" name=\"tabs\"\u003e \u003clabel for=\"so-tab-3\"\u003ePassform\u003c\/label\u003e\n\u003cdiv class=\"so-tab-content\"\u003e\n\u003cp\u003eDu hittar just din storlek genom att jämföra dina kroppsmått med våra rekommenderade. Om plagget avviker från dessa mått så skriver vi det i produkttexten. Våra rekommenderade mått hittar du här HITTA DIN STORLEK.\u003cbr\u003e\u003cbr\u003eDu hittar plaggets exakta mått under fliken PLAGGETS MÅTT. För att på absolut bästa sätt hitta DIN storlek så mät ett liknande plagg, som du redan har hemma och vet sitter bra på dig, och jämför sedan måtten.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"so-tab\"\u003e\n\u003cinput id=\"so-tab-4\" type=\"checkbox\" name=\"tabs\"\u003e \u003clabel for=\"so-tab-4\"\u003eKlänningens mått\u003c\/label\u003e\n\u003cdiv class=\"so-tab-content\"\u003e\n\u003ctable style=\"height: 137.493px;\" width=\"481\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 19.5833px;\"\u003e\n\u003ctd style=\"height: 19.5833px; width: 85.7812px;\" width=\"97\"\u003e \u003c\/td\u003e\n\u003ctd width=\"64\" style=\"text-align: center;\"\u003e\u003cstrong\u003eXS\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd width=\"64\" style=\"text-align: center;\"\u003e\u003cstrong\u003eS\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd width=\"64\" style=\"text-align: center;\"\u003e\u003cstrong\u003eM\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd width=\"64\" style=\"text-align: center;\"\u003e\u003cstrong\u003eL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd width=\"64\" style=\"text-align: center;\"\u003e\u003cstrong\u003eXL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd width=\"64\" style=\"text-align: center;\"\u003e\u003cstrong\u003e2XL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd width=\"64\" style=\"text-align: center;\"\u003e\u003cstrong\u003e3XL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd width=\"64\" style=\"text-align: center;\"\u003e\u003cstrong\u003e4XL\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5833px;\"\u003e\n\u003ctd style=\"height: 19.5833px; width: 85.7812px;\" width=\"97\"\u003eHel längd\u003c\/td\u003e\n\u003ctd width=\"64\" style=\"text-align: center;\"\u003e96\u003cbr\u003e\n\u003c\/td\u003e\n\u003ctd width=\"64\" style=\"text-align: center;\"\u003e97\u003cbr\u003e\n\u003c\/td\u003e\n\u003ctd width=\"64\" style=\"text-align: center;\"\u003e98\u003cbr\u003e\n\u003c\/td\u003e\n\u003ctd width=\"64\" style=\"text-align: center;\"\u003e100\u003cbr\u003e\n\u003c\/td\u003e\n\u003ctd width=\"64\" style=\"text-align: center;\"\u003e101\u003cbr\u003e\n\u003c\/td\u003e\n\u003ctd width=\"64\" style=\"text-align: center;\"\u003e103\u003cbr\u003e\n\u003c\/td\u003e\n\u003ctd width=\"64\" style=\"text-align: center;\"\u003e105\u003cbr\u003e\n\u003c\/td\u003e\n\u003ctd width=\"64\" style=\"text-align: center;\"\u003e106\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5833px;\"\u003e\n\u003ctd style=\"height: 19.5833px; width: 85.7812px;\" width=\"97\"\u003eÄrmlängd\u003c\/td\u003e\n\u003ctd width=\"64\" style=\"text-align: center;\"\u003e31\u003cbr\u003e\n\u003c\/td\u003e\n\u003ctd width=\"64\" style=\"text-align: center;\"\u003e31\u003cbr\u003e\n\u003c\/td\u003e\n\u003ctd width=\"64\" style=\"text-align: center;\"\u003e32\u003cbr\u003e\n\u003c\/td\u003e\n\u003ctd width=\"64\" style=\"text-align: center;\"\u003e32\u003cbr\u003e\n\u003c\/td\u003e\n\u003ctd width=\"64\" style=\"text-align: center;\"\u003e32\u003cbr\u003e\n\u003c\/td\u003e\n\u003ctd width=\"64\" style=\"text-align: center;\"\u003e33\u003cbr\u003e\n\u003c\/td\u003e\n\u003ctd width=\"64\" style=\"text-align: center;\"\u003e33\u003cbr\u003e\n\u003c\/td\u003e\n\u003ctd width=\"64\" style=\"text-align: center;\"\u003e33\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5833px;\"\u003e\n\u003ctd style=\"height: 19.5833px; width: 85.7812px;\" width=\"97\"\u003eBystvidd\u003c\/td\u003e\n\u003ctd width=\"64\" style=\"text-align: center;\"\u003e79\u003cbr\u003e\n\u003c\/td\u003e\n\u003ctd width=\"64\" style=\"text-align: center;\"\u003e85\u003cbr\u003e\n\u003c\/td\u003e\n\u003ctd width=\"64\" style=\"text-align: center;\"\u003e91\u003cbr\u003e\n\u003c\/td\u003e\n\u003ctd width=\"64\" style=\"text-align: center;\"\u003e109\u003cbr\u003e\n\u003c\/td\u003e\n\u003ctd width=\"64\" style=\"text-align: center;\"\u003e117\u003cbr\u003e\n\u003c\/td\u003e\n\u003ctd width=\"64\" style=\"text-align: center;\"\u003e125\u003cbr\u003e\n\u003c\/td\u003e\n\u003ctd width=\"64\" style=\"text-align: center;\"\u003e133\u003cbr\u003e\n\u003c\/td\u003e\n\u003ctd width=\"64\" style=\"text-align: center;\"\u003e141\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 39.5764px;\"\u003e\n\u003ctd style=\"height: 39.5764px; width: 85.7812px;\" width=\"97\"\u003eMidjevidd\u003c\/td\u003e\n\u003ctd width=\"64\" style=\"text-align: center;\"\u003e68\u003cbr\u003e\n\u003c\/td\u003e\n\u003ctd width=\"64\" style=\"text-align: center;\"\u003e74\u003cbr\u003e\n\u003c\/td\u003e\n\u003ctd width=\"64\" style=\"text-align: center;\"\u003e80\u003cbr\u003e\n\u003c\/td\u003e\n\u003ctd width=\"64\" style=\"text-align: center;\"\u003e88\u003cbr\u003e\n\u003c\/td\u003e\n\u003ctd width=\"64\" style=\"text-align: center;\"\u003e96\u003cbr\u003e\n\u003c\/td\u003e\n\u003ctd width=\"64\" style=\"text-align: center;\"\u003e104\u003cbr\u003e\n\u003c\/td\u003e\n\u003ctd width=\"64\" style=\"text-align: center;\"\u003e112\u003cbr\u003e\n\u003c\/td\u003e\n\u003ctd width=\"64\" style=\"text-align: center;\"\u003e120\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5833px;\"\u003e\n\u003ctd style=\"height: 19.5833px; width: 85.7812px;\" width=\"97\"\u003eVidd nertill\u003c\/td\u003e\n\u003ctd width=\"64\" style=\"text-align: center;\"\u003e190\u003cbr\u003e\n\u003c\/td\u003e\n\u003ctd width=\"64\" style=\"text-align: center;\"\u003e196\u003cbr\u003e\n\u003c\/td\u003e\n\u003ctd width=\"64\" style=\"text-align: center;\"\u003e202\u003cbr\u003e\n\u003c\/td\u003e\n\u003ctd width=\"64\" style=\"text-align: center;\"\u003e210\u003cbr\u003e\n\u003c\/td\u003e\n\u003ctd width=\"64\" style=\"text-align: center;\"\u003e218\u003c\/td\u003e\n\u003ctd width=\"64\" style=\"text-align: center;\"\u003e226\u003cbr\u003e\n\u003c\/td\u003e\n\u003ctd width=\"64\" style=\"text-align: center;\"\u003e234\u003cbr\u003e\n\u003c\/td\u003e\n\u003ctd width=\"64\" style=\"text-align: center;\"\u003e242\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cstrong\u003eTänk på att detta är plaggets mått och att det är ett stretchigt tyg.\u003c\/strong\u003e \u003cbr\u003eJämför gärna dessa mått med ett liknande plagg du har hemma (jämför inte med dina kroppsmått).\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"so-tab\"\u003e\n\u003cinput id=\"so-tab-5\" type=\"checkbox\" name=\"tabs\"\u003e \u003clabel for=\"so-tab-5\"\u003eTvätt\u003c\/label\u003e\n\u003cdiv class=\"so-tab-content\"\u003e\n\u003cp\u003eTvättas i 30\u003cspan\u003e° fintvätt ihop med liknande färger. \u003cbr\u003e\u003c\/span\u003e Strykes med svag värme.\u003cbr\u003eTvätta gärna i tvättpåse.\u003cbr\u003eTorka liggandes. Forma den efter tvätt. \u003cspan\u003eDen skrynklar i stort sett inte alls.\u003cbr\u003eTorktumla ej.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e100% Viskos\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure Female","offers":[{"title":"Pink-red-blue \/ XS","offer_id":57332801208669,"sku":"PF17121-4-8211-Blue-Pink-XS","price":599.0,"currency_code":"SEK","in_stock":false},{"title":"Pink-red-blue \/ S","offer_id":57332801241437,"sku":"PF17121-4-8211-Blue-Pink-S","price":599.0,"currency_code":"SEK","in_stock":true},{"title":"Pink-red-blue \/ M","offer_id":57332801274205,"sku":"PF17121-4-8211-Blue-Pink-M","price":599.0,"currency_code":"SEK","in_stock":false},{"title":"Pink-red-blue \/ L","offer_id":57332801306973,"sku":"PF17121-4-8211-Blue-Pink-L","price":599.0,"currency_code":"SEK","in_stock":false},{"title":"Pink-red-blue \/ XL","offer_id":57332801339741,"sku":"PF17121-4-8211-Blue-Pink-XL","price":599.0,"currency_code":"SEK","in_stock":false},{"title":"Pink-red-blue \/ 2XL","offer_id":57332801372509,"sku":"PF17121-4-8211-Blue-Pink-2XL","price":599.0,"currency_code":"SEK","in_stock":false},{"title":"Pink-red-blue \/ 3XL","offer_id":57332801405277,"sku":"PF17121-4-8211-Blue-Pink-3XL","price":599.0,"currency_code":"SEK","in_stock":false},{"title":"Pink-red-blue \/ 4XL","offer_id":57332801438045,"sku":"PF17121-4-8211-Blue-Pink-4XL","price":599.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0352\/2910\/6315\/files\/8211Knotdrapedprintedknee-lengthbellsleevejerseydress-5.jpg?v=1745602127"},{"product_id":"ideal-midi-jersey-dress-navy","title":"Ideal midi jersey dress - Navy","description":"\u003cp\u003eOur much-loved Ideal dress is finally here in solid colours – with the same wonderfully comfortable fit. The dress is made in soft viscose jersey with a beautifully heavy drape. It is fitted at the top, with a looser waist, a higher cut seam and a flared skirt that falls gently around the body. Perfect for those days when you want to feel relaxed yet put-together.\u003c\/p\u003e\n\u003cp\u003eAnd yes – it has pockets! Because there are few things better than a great dress that also has room for your phone.\u003c\/p\u003e\n\u003cp\u003eIdeal dress comes in two lengths: a midi version and a knee-length version. Choose the one that suits your style best.\u003c\/p\u003e\n","brand":"Pure Female","offers":[{"title":"Navy \/ XS","offer_id":57421901332829,"sku":"PF16231-2-8282-Navy-XS","price":1298.0,"currency_code":"SEK","in_stock":false},{"title":"Navy \/ S","offer_id":57421901365597,"sku":"PF16231-2-8282-Navy-S","price":1298.0,"currency_code":"SEK","in_stock":false},{"title":"Navy \/ M","offer_id":57421901398365,"sku":"PF16231-2-8282-Navy-M","price":1298.0,"currency_code":"SEK","in_stock":true},{"title":"Navy \/ L","offer_id":57421901431133,"sku":"PF16231-2-8282-Navy-L","price":1298.0,"currency_code":"SEK","in_stock":false},{"title":"Navy \/ XL","offer_id":57421901463901,"sku":"PF16231-2-8282-Navy-XL","price":1298.0,"currency_code":"SEK","in_stock":true},{"title":"Navy \/ 2XL","offer_id":57421901496669,"sku":"PF16231-2-8282-Navy-2XL","price":1298.0,"currency_code":"SEK","in_stock":false},{"title":"Navy \/ 3XL","offer_id":57421901529437,"sku":"PF16231-2-8282-Navy-3XL","price":1298.0,"currency_code":"SEK","in_stock":true},{"title":"Navy \/ 4XL","offer_id":57421901562205,"sku":"PF16231-2-8282-Navy-4XL","price":1298.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0352\/2910\/6315\/files\/Ideal_midi_plain_Navy-2.jpg?v=1772886183"},{"product_id":"ideal-midi-jersey-dress-black","title":"Ideal midi jersey dress - Black","description":"\u003cp\u003eOur much-loved Ideal dress is finally here in solid colours – with the same wonderfully comfortable fit. The dress is made in soft viscose jersey with a beautifully heavy drape. It is fitted at the top, with a looser waist, a higher cut seam and a flared skirt that falls gently around the body. Perfect for those days when you want to feel relaxed yet put-together.\u003c\/p\u003e\n\u003cp\u003eAnd yes – it has pockets! Because there are few things better than a great dress that also has room for your phone.\u003c\/p\u003e\n\u003cp\u003eIdeal dress comes in two lengths: a midi version and a knee-length version. Choose the one that suits your style best.\u003c\/p\u003e\n","brand":"Pure Female","offers":[{"title":"Black \/ XS","offer_id":57421954679133,"sku":"PF16231-2-8282-Black-XS","price":1298.0,"currency_code":"SEK","in_stock":false},{"title":"Black \/ S","offer_id":57421954711901,"sku":"PF16231-2-8282-Black-S","price":1298.0,"currency_code":"SEK","in_stock":false},{"title":"Black \/ M","offer_id":57421954744669,"sku":"PF16231-2-8282-Black-M","price":1298.0,"currency_code":"SEK","in_stock":false},{"title":"Black \/ L","offer_id":57421954777437,"sku":"PF16231-2-8282-Black-L","price":1298.0,"currency_code":"SEK","in_stock":false},{"title":"Black \/ XL","offer_id":57421954810205,"sku":"PF16231-2-8282-Black-XL","price":1298.0,"currency_code":"SEK","in_stock":false},{"title":"Black \/ 2XL","offer_id":57421954842973,"sku":"PF16231-2-8282-Black-2XL","price":1298.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ 3XL","offer_id":57421954875741,"sku":"PF16231-2-8282-Black-3XL","price":1298.0,"currency_code":"SEK","in_stock":false},{"title":"Black \/ 4XL","offer_id":57421954908509,"sku":"PF16231-2-8282-Black-4XL","price":1298.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0352\/2910\/6315\/files\/Idealplainmidi-length_sleevejerseydressBlack-1.jpg?v=1744927546"},{"product_id":"ideal-short-jersey-dress-navy","title":"Ideal short jersey dress - Navy","description":"\u003cp\u003eOur much-loved Ideal dress is finally here in solid colours – with the same wonderfully comfortable fit. The dress is made in soft viscose jersey with a beautifully heavy drape. It is fitted at the top, with a looser waist, a higher cut seam and a flared skirt that falls gently around the body. Perfect for those days when you want to feel relaxed yet put-together.\u003c\/p\u003e\n\u003cp\u003eAnd yes – it has pockets! Because there are few things better than a great dress that also has room for your phone.\u003c\/p\u003e\n\u003cp\u003eIdeal dress comes in two lengths: a midi version and a knee-length version. Choose the one that suits your style best.\u003c\/p\u003e\n","brand":"Pure Female","offers":[{"title":"Navy \/ XS","offer_id":57421967098205,"sku":"PF16221-2-8283-Navy-XS","price":1198.0,"currency_code":"SEK","in_stock":true},{"title":"Navy \/ S","offer_id":57421967130973,"sku":"PF16221-2-8283-Navy-S","price":1198.0,"currency_code":"SEK","in_stock":true},{"title":"Navy \/ M","offer_id":57421967163741,"sku":"PF16221-2-8283-Navy-M","price":1198.0,"currency_code":"SEK","in_stock":true},{"title":"Navy \/ L","offer_id":57421967196509,"sku":"PF16221-2-8283-Navy-L","price":1198.0,"currency_code":"SEK","in_stock":true},{"title":"Navy \/ XL","offer_id":57421967229277,"sku":"PF16221-2-8283-Navy-XL","price":1198.0,"currency_code":"SEK","in_stock":true},{"title":"Navy \/ 2XL","offer_id":57421967262045,"sku":"PF16221-2-8283-Navy-2XL","price":1198.0,"currency_code":"SEK","in_stock":true},{"title":"Navy \/ 3XL","offer_id":57421967294813,"sku":"PF16221-2-8283-Navy-3XL","price":1198.0,"currency_code":"SEK","in_stock":false},{"title":"Navy \/ 4XL","offer_id":57421967327581,"sku":"PF16221-2-8283-Navy-4XL","price":1198.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0352\/2910\/6315\/files\/Ideal_plain_knee-length_sleeve_jersey_dress_Navy_web-6_329b5078-e872-47ec-8692-7820bfd68265.jpg?v=1746957828"},{"product_id":"ideal-short-jersey-dress-black","title":"Ideal short jersey dress - Black","description":"\u003cp\u003eOur much-loved Ideal dress is finally here in solid colours – with the same wonderfully comfortable fit. The dress is made in soft viscose jersey with a beautifully heavy drape. It is fitted at the top, with a looser waist, a higher cut seam and a flared skirt that falls gently around the body. Perfect for those days when you want to feel relaxed yet put-together.\u003c\/p\u003e\n\u003cp\u003eAnd yes – it has pockets! Because there are few things better than a great dress that also has room for your phone.\u003c\/p\u003e\n\u003cp\u003eIdeal dress comes in two lengths: a midi version and a knee-length version. Choose the one that suits your style best.\u003c\/p\u003e\n","brand":"Pure Female","offers":[{"title":"Black \/ XS","offer_id":57421983351133,"sku":"PF16221-2-8283-Black-XS","price":1198.0,"currency_code":"SEK","in_stock":false},{"title":"Black \/ S","offer_id":57421983383901,"sku":"PF16221-2-8283-Black-S","price":1198.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ M","offer_id":57421983416669,"sku":"PF16221-2-8283-Black-M","price":1198.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ L","offer_id":57421983449437,"sku":"PF16221-2-8283-Black-L","price":1198.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ XL","offer_id":57421983482205,"sku":"PF16221-2-8283-Black-XL","price":1198.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ 2XL","offer_id":57421983514973,"sku":"PF16221-2-8283-Black-2XL","price":1198.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ 3XL","offer_id":57421983547741,"sku":"PF16221-2-8283-Black-3XL","price":1198.0,"currency_code":"SEK","in_stock":false},{"title":"Black \/ 4XL","offer_id":57421983580509,"sku":"PF16221-2-8283-Black-4XL","price":1198.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0352\/2910\/6315\/files\/Ideal_plain_knee-length_sleeve_jersey_dress_Black_web-10.jpg?v=1746957559"},{"product_id":"ideal-midi-jersey-dress-blush-pink","title":"Ideal midi jersey dress - Blush pink","description":"\u003cp\u003eOur beloved Ideal dress is now here in Blush Pink – with the same comfortable fit you already know and love. The dress is made in soft viscose jersey with a beautifully heavy drape. It is fitted at the top, with a looser waist and a higher cut seam, and a flared skirt that falls gently around the body. Perfect for those days when you want to feel relaxed yet dressed up. And yes – it has pockets!\u003c\/p\u003e\n\u003cp\u003eBecause there are few things better than a great dress where your phone actually fits. Ideal dress comes in two lengths: a midi version and a knee-length version. Choose the one that suits your style best.\u003c\/p\u003e","brand":"Pure Female","offers":[{"title":"Coral pink \/ XS","offer_id":57690778370397,"sku":"PF16231-1-8275-Blush-pink-XS","price":599.0,"currency_code":"SEK","in_stock":false},{"title":"Coral pink \/ S","offer_id":57690778403165,"sku":"PF16231-1-8275-Blush-pink-S","price":599.0,"currency_code":"SEK","in_stock":false},{"title":"Coral pink \/ M","offer_id":57690778435933,"sku":"PF16231-1-8275-Blush-pink-M","price":599.0,"currency_code":"SEK","in_stock":false},{"title":"Coral pink \/ L","offer_id":57690778468701,"sku":"PF16231-1-8275-Blush-pink-L","price":599.0,"currency_code":"SEK","in_stock":false},{"title":"Coral pink \/ XL","offer_id":57690778501469,"sku":"PF16231-1-8275-Blush-pink-XL","price":599.0,"currency_code":"SEK","in_stock":true},{"title":"Coral pink \/ 2XL","offer_id":57690778534237,"sku":"PF16231-1-8275-Blush-pink-2XL","price":599.0,"currency_code":"SEK","in_stock":false},{"title":"Coral pink \/ 3XL","offer_id":57690778567005,"sku":"PF16231-1-8275-Blush-pink-3XL","price":599.0,"currency_code":"SEK","in_stock":false},{"title":"Coral pink \/ 4XL","offer_id":57690778599773,"sku":"PF16231-1-8275-Blush-pink-4XL","price":599.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0352\/2910\/6315\/files\/Idealplainmidi-lengthshortsleevejerseydressweb-8.jpg?v=1748626728"},{"product_id":"soft-flourish-midi-jersey-dress-red-flowers","title":"Soft flourish midi jersey dress - Red flowers","description":"\u003cdiv class=\"so-accordion-wrapper\"\u003e\n\u003cdiv class=\"so-tab\"\u003eSoft Flourish is comfortable to wear and easy to love. It is made in a soft and supple viscose jersey with a light drape and a floral print in shades of red, green and blue on an off-white base.\n\u003cdiv class=\"so-tab-content\"\u003e\n\u003cp\u003eThe jersey falls beautifully and follows the body without feeling tight. The gathered waist gives the long frill skirt a soft drape. The V-neckline is framed by a small frill edge that continues diagonally across the bust and creates a flattering shape.\u003c\/p\u003e\n\u003cp\u003eWe have made this dress in both knee-length and midi-length, so you can choose the length you like best.\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure Female","offers":[{"title":"Red flowers \/ XS","offer_id":57728945815901,"sku":"PF46133-1-8251-Red-Flowers-XS","price":1298.0,"currency_code":"SEK","in_stock":true},{"title":"Red flowers \/ S","offer_id":57728945848669,"sku":"PF46133-1-8251-Red-Flowers-S","price":1298.0,"currency_code":"SEK","in_stock":true},{"title":"Red flowers \/ M","offer_id":57728945881437,"sku":"PF46133-1-8251-Red-Flowers-M","price":1298.0,"currency_code":"SEK","in_stock":true},{"title":"Red flowers \/ L","offer_id":57728945914205,"sku":"PF46133-1-8251-Red-Flowers-L","price":1298.0,"currency_code":"SEK","in_stock":true},{"title":"Red flowers \/ XL","offer_id":57728945946973,"sku":"PF46133-1-8251-Red-Flowers-XL","price":1298.0,"currency_code":"SEK","in_stock":true},{"title":"Red flowers \/ 2XL","offer_id":57728945979741,"sku":"PF46133-1-8251-Red-Flowers-2XL","price":1298.0,"currency_code":"SEK","in_stock":false},{"title":"Red flowers \/ 3XL","offer_id":57728946012509,"sku":"PF46133-1-8251-Red-Flowers-3XL","price":1298.0,"currency_code":"SEK","in_stock":false},{"title":"Red flowers \/ 4XL","offer_id":57728946045277,"sku":"PF46133-1-8251-Red-Flowers-4XL","price":1298.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0352\/2910\/6315\/files\/Soft_Flourish_midi-6.jpg?v=1779462607"},{"product_id":"my-smocked-maxi-jersey-dress-coral","title":"My smocked maxi jersey dress","description":"\u003cdiv class=\"so-accordion-wrapper\"\u003e\n\u003cdiv class=\"so-tab\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\n\u003cdiv class=\"so-tab-content\"\u003e\n\u003cp data-end=\"135\" data-start=\"11\"\u003eMy Smocked Jersey Dress is made in a soft, dreamy floral print in pastel shades of coral, lavender, peach and butter yellow.\u003c\/p\u003e\n\u003cp data-end=\"407\" data-start=\"137\"\u003eThe dress is made in our soft and stretchy jersey with a light drape. 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