{"title":"We love wrap dresses!","description":"\u003cp style=\"text-align: center;\"\u003ePure Female’s wrap dresses are designed for the perfect fit, with extra fabric across the bust and skirt to keep the dress in place and wrap beautifully around the neckline and shoulders. Each wrap dress style has its own design — some tie at the side, others cinch around the waist — but all with the same attention to shape and silhouette.\u003cbr\u003eOur wrap dresses return each season in new colors and prints, so you can always find your favorite.\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"bestie-midi-wrap-jersey-dress-navy-blue-vadlang-marinbla-omlottklanning-i-trika","title":"Bestie wrap midi jersey dress - Navy","description":"\u003cp\u003eWrap dresses in jersey truly are a curve’s best friend! They drape beautifully, hug you in all the right places and can be tied to suit your own style and preference. Here is a midi-length style made from soft jersey, with a tie at the waist and a flared skirt. The Bestie Wrap Dress is a recurring favorite in our collection and one of our most loved styles.\u003cbr\u003e\u003cbr aria-hidden=\"true\"\u003eThe dress is made from a stretchy viscose\/elastane jersey with a heavy drape. The quality is soft, flexible, resistant to pilling and keeps both its shape and color wash after wash. In other words, this is a dress made to be worn often (and for a long time).\u003cbr aria-hidden=\"true\"\u003eTo help you find your perfect match, this jersey dress comes in both a midi length and a knee-length version.\u003cbr\u003e\u003cbr aria-hidden=\"true\"\u003e\u003cb\u003eHow do you tie a wrap dress?\u003c\/b\u003e\u003cbr aria-hidden=\"true\"\u003eTying a wrap dress is easy once you’ve done it a few times. Put it on like a jacket and pull it forward, wrapping it well across the front. Thread the tie through the small opening on one side, wrap it around your back and tie it at the side, on the same side as the wrap. Then adjust the shoulders so it sits nicely and tweak the neckline until it’s exactly how you like it, voilà, you’re ready for the day!\u003cbr\u003e\u003cbr aria-hidden=\"true\"\u003eYou can tie the straps in different ways: wrap them fully around the waist for a classic silhouette, tie them only at the side for a more relaxed look, or gather a bit of fabric into the knot so it drapes beautifully at the front for added style.\u003c\/p\u003e","brand":"Pure Female","offers":[{"title":"Navy \/ XS","offer_id":44343013081330,"sku":"PF05231-2-8302-Navy-XS","price":1398.0,"currency_code":"SEK","in_stock":false},{"title":"Navy \/ S","offer_id":44343013114098,"sku":"PF05231-2-8302-Navy-S","price":1398.0,"currency_code":"SEK","in_stock":true},{"title":"Navy \/ M","offer_id":44343013146866,"sku":"PF05231-2-8302-Navy-M","price":1398.0,"currency_code":"SEK","in_stock":true},{"title":"Navy \/ L","offer_id":44343013179634,"sku":"PF05231-2-8302-Navy-L","price":1398.0,"currency_code":"SEK","in_stock":true},{"title":"Navy \/ XL","offer_id":44343013212402,"sku":"PF05231-2-8302-Navy-XL","price":1398.0,"currency_code":"SEK","in_stock":true},{"title":"Navy \/ 2XL","offer_id":44343013245170,"sku":"PF05231-2-8302-Navy-2XL","price":1398.0,"currency_code":"SEK","in_stock":true},{"title":"Navy \/ 3XL","offer_id":44343013277938,"sku":"PF05231-2-8302-Navy-3XL","price":1398.0,"currency_code":"SEK","in_stock":true},{"title":"Navy \/ 4XL","offer_id":44343013310706,"sku":"PF05231-2-8302-Navy-4XL","price":1398.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0352\/2910\/6315\/files\/Bestie_wrap_plain_midi-length_sleeve_jersey_dress_Navy_web-11.jpg?v=1742575360"},{"product_id":"bestie-short-wrap-jersey-dress-navy-blue-knalang-marinbla-omlottklanning-i-trika","title":"Bestie wrap short jersey dress - Navy","description":"\u003cp\u003eWrap dresses in jersey truly are a curve’s best friend! They drape beautifully, hug you in all the right places and can be tied to suit your own style and preference. Here is a knee-length style made from soft jersey, with a tie at the waist and a flared skirt. The Bestie Wrap Dress is a recurring favorite in our collection and one of our most loved styles.\u003cbr\u003e\u003cbr aria-hidden=\"true\"\u003eThe dress is made from a stretchy viscose\/elastane jersey with a heavy drape. The quality is soft, flexible, resistant to pilling and keeps both its shape and color wash after wash. In other words, this is a dress made to be worn often (and for a long time).\u003cbr aria-hidden=\"true\"\u003eTo help you find your perfect match, this jersey dress comes in both a midi length and a knee-length version.\u003cbr\u003e\u003cbr aria-hidden=\"true\"\u003e\u003cb\u003eHow do you tie a wrap dress?\u003c\/b\u003e\u003cbr aria-hidden=\"true\"\u003eTying a wrap dress is easy once you’ve done it a few times. Put it on like a jacket and pull it forward, wrapping it well across the front. Thread the tie through the small opening on one side, wrap it around your back and tie it at the side, on the same side as the wrap. Then adjust the shoulders so it sits nicely and tweak the neckline until it’s exactly how you like it, voilà, you’re ready for the day!\u003cbr\u003e\u003cbr aria-hidden=\"true\"\u003eYou can tie the straps in different ways: wrap them fully around the waist for a classic silhouette, tie them only at the side for a more relaxed look, or gather a bit of fabric into the knot so it drapes beautifully at the front for added style.\u003c\/p\u003e","brand":"Pure Female","offers":[{"title":"Navy \/ XS","offer_id":44343332045042,"sku":"PF05221-2-8303-Navy-XS","price":1298.0,"currency_code":"SEK","in_stock":false},{"title":"Navy \/ S","offer_id":44343332077810,"sku":"PF05221-2-8303-Navy-S","price":1298.0,"currency_code":"SEK","in_stock":true},{"title":"Navy \/ M","offer_id":44343332110578,"sku":"PF05221-2-8303-Navy-M","price":1298.0,"currency_code":"SEK","in_stock":true},{"title":"Navy \/ L","offer_id":44343332143346,"sku":"PF05221-2-8303-Navy-L","price":1298.0,"currency_code":"SEK","in_stock":true},{"title":"Navy \/ XL","offer_id":44343332176114,"sku":"PF05221-2-8303-Navy-XL","price":1298.0,"currency_code":"SEK","in_stock":true},{"title":"Navy \/ 2XL","offer_id":44343332208882,"sku":"PF05221-2-8303-Navy-2XL","price":1298.0,"currency_code":"SEK","in_stock":true},{"title":"Navy \/ 3XL","offer_id":44343332241650,"sku":"PF05221-2-8303-Navy-3XL","price":1298.0,"currency_code":"SEK","in_stock":true},{"title":"Navy \/ 4XL","offer_id":44343332274418,"sku":"PF05221-2-8303-Navy-4XL","price":1298.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0352\/2910\/6315\/files\/8243_Bestie_wrap_plain_knee-length_sleeve_jersey_dress_web_Navy-3.jpg?v=1740852347"},{"product_id":"bestie-midi-lenght-wrap-jersey-dress-black-vadlang-svart-omlottklanning-i-trika-1","title":"Bestie wrap midi jersey dress - Black","description":"\u003cp\u003eWrap dresses in jersey truly are a curve’s best friend! They drape beautifully, hug you in all the right places and can be tied to suit your own style and preference. Here is a midi-length style made from soft jersey, with a tie at the waist and a flared skirt. The Bestie Wrap Dress is a recurring favorite in our collection and one of our most loved styles.\u003cbr\u003e\u003cbr aria-hidden=\"true\"\u003eThe dress is made from a stretchy viscose\/elastane jersey with a heavy drape. The quality is soft, flexible, resistant to pilling and keeps both its shape and color wash after wash. In other words, this is a dress made to be worn often (and for a long time).\u003cbr aria-hidden=\"true\"\u003eTo help you find your perfect match, this jersey dress comes in both a midi length and a knee-length version.\u003cbr\u003e\u003cbr aria-hidden=\"true\"\u003e\u003cb\u003eHow do you tie a wrap dress?\u003c\/b\u003e\u003cbr aria-hidden=\"true\"\u003eTying a wrap dress is easy once you’ve done it a few times. Put it on like a jacket and pull it forward, wrapping it well across the front. Thread the tie through the small opening on one side, wrap it around your back and tie it at the side, on the same side as the wrap. Then adjust the shoulders so it sits nicely and tweak the neckline until it’s exactly how you like it, voilà, you’re ready for the day!\u003cbr\u003e\u003cbr aria-hidden=\"true\"\u003eYou can tie the straps in different ways: wrap them fully around the waist for a classic silhouette, tie them only at the side for a more relaxed look, or gather a bit of fabric into the knot so it drapes beautifully at the front for added style.\u003c\/p\u003e","brand":"Pure Female","offers":[{"title":"Black \/ XS","offer_id":48425678504285,"sku":"PF05231-2-8302-Black-XS","price":1398.0,"currency_code":"SEK","in_stock":false},{"title":"Black \/ S","offer_id":48425678537053,"sku":"PF05231-2-8302-Black-S","price":1398.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ M","offer_id":48425678569821,"sku":"PF05231-2-8302-Black-M","price":1398.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ L","offer_id":48425678602589,"sku":"PF05231-2-8302-Black-L","price":1398.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ XL","offer_id":48425678635357,"sku":"PF05231-2-8302-Black-XL","price":1398.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ 2XL","offer_id":48425678668125,"sku":"PF05231-2-8302-Black-2XL","price":1398.0,"currency_code":"SEK","in_stock":false},{"title":"Black \/ 3XL","offer_id":48425678700893,"sku":"PF05231-2-8302-Black-3XL","price":1398.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ 4XL","offer_id":48425678733661,"sku":"PF05231-2-8302-Black-4XL","price":1398.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0352\/2910\/6315\/files\/Bestie_wrap_plain_midi-length_sleeve_jersey_dress_Black_web-9.jpg?v=1762794121"},{"product_id":"bestie-short-wrap-jersey-dress-black-knalang-svart-omlottklanning-i-trika-1","title":"Bestie wrap short jersey dress - Black","description":"\u003cp\u003eWrap dresses in jersey truly are a curve’s best friend! They drape beautifully, hug you in all the right places and can be tied to suit your own style and preference. Here is a knee-length style made from soft jersey, with a tie at the waist and a flared skirt. The Bestie Wrap Dress is a recurring favorite in our collection and one of our most loved styles.\u003cbr\u003e\u003cbr aria-hidden=\"true\"\u003eThe dress is made from a stretchy viscose\/elastane jersey with a heavy drape. The quality is soft, flexible, resistant to pilling and keeps both its shape and color wash after wash. In other words — this is a dress made to be worn often (and for a long time).\u003cbr aria-hidden=\"true\"\u003eTo help you find your perfect match, this jersey dress comes in both a midi length and a knee-length version.\u003cbr\u003e\u003cbr aria-hidden=\"true\"\u003e\u003cb\u003eHow do you tie a wrap dress?\u003c\/b\u003e\u003cbr aria-hidden=\"true\"\u003e Tying a wrap dress is easy once you’ve done it a few times. Put it on like a jacket and pull it forward, wrapping it well across the front. Thread the tie through the small opening on one side, wrap it around your back and tie it at the side — on the same side as the wrap. Then adjust the shoulders so it sits nicely and tweak the neckline until it’s exactly how you like it — voilà, you’re ready for the day!\u003cbr\u003e\u003cbr aria-hidden=\"true\"\u003eYou can tie the straps in different ways: wrap them fully around the waist for a classic silhouette, tie them only at the side for a more relaxed look, or gather a bit of fabric into the knot so it drapes beautifully at the front for added style.\u003c\/p\u003e","brand":"Pure Female","offers":[{"title":"Black \/ XS","offer_id":48426347626845,"sku":"PF05221-2-8303-Black-XS","price":1298.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ S","offer_id":48426347659613,"sku":"PF05221-2-8303-Black-S","price":1298.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ M","offer_id":48426347692381,"sku":"PF05221-2-8303-Black-M","price":1298.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ L","offer_id":48426347725149,"sku":"PF05221-2-8303-Black-L","price":1298.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ XL","offer_id":48426347757917,"sku":"PF05221-2-8303-Black-XL","price":1298.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ 2XL","offer_id":48426347790685,"sku":"PF05221-2-8303-Black-2XL","price":1298.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ 3XL","offer_id":48426347823453,"sku":"PF05221-2-8303-Black-3XL","price":1298.0,"currency_code":"SEK","in_stock":false},{"title":"Black \/ 4XL","offer_id":48426347856221,"sku":"PF05221-2-8303-Black-4XL","price":1298.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0352\/2910\/6315\/files\/8243_Bestie_wrap_plain_knee-length_sleeve_jersey_dress_Black_-1.jpg?v=1742567816"},{"product_id":"frill-printed-short-wrap-jersey-dress-ochre-knalang-omlottklanning-i-trika","title":"Frill short wrap jersey dress - Ochre","description":"\u003cp\u003eVoilà! Our brand-new wrap dress, Frill printed short wrap – a knee-length dress that combines style, comfort and a bohemian touch. With its frill at the hem, this dress has a feminine and romantic feel. It is made in an ochre-yellow printed fabric and features long, slightly wider sleeves with elastic at the cuffs.\u003c\/p\u003e\n\u003cp\u003ePractical side pockets let you keep your small essentials close at hand, and the fixed tie at the waist can easily be tied all the way around or just at the side, giving you the freedom to style the dress exactly as you like. Let this dress become a new wardrobe favourite – where boho style meets everyday functionality.\u003c\/p\u003e\n\u003cp\u003eMade from high-quality jersey in Vortex–viscose and elastane, the fabric feels smooth and soft against the skin. The advanced spinning method gives the fabric a heavy drape, so the dress always hangs beautifully and flatteringly. It is also easy-care, resists wrinkling and is almost pilling-free, ensuring it keeps its quality over time. With this dress, you can be sure you are investing in a stylish and long-lasting piece, designed to be worn often – and for many seasons.\u003c\/p\u003e\n\u003cp\u003eTo help you find your perfect fit, the dress comes in both midi and knee-length versions.\u003c\/p\u003e\n","brand":"Pure Female","offers":[{"title":"Ochre yellow \/ XS","offer_id":53814364635485,"sku":"PF8137-Ochre-yellow-XS","price":699.0,"currency_code":"SEK","in_stock":false},{"title":"Ochre yellow \/ S","offer_id":53814364668253,"sku":"PF8137-Ochre-yellow-S","price":699.0,"currency_code":"SEK","in_stock":false},{"title":"Ochre yellow \/ M","offer_id":53814364701021,"sku":"PF8137-Ochre-yellow-M","price":699.0,"currency_code":"SEK","in_stock":false},{"title":"Ochre yellow \/ L","offer_id":53814364733789,"sku":"PF8137-Ochre-yellow-L","price":699.0,"currency_code":"SEK","in_stock":false},{"title":"Ochre yellow \/ XL","offer_id":53814364766557,"sku":"PF8137-Ochre-yellow-XL","price":699.0,"currency_code":"SEK","in_stock":false},{"title":"Ochre yellow \/ 2XL","offer_id":53814364799325,"sku":"PF8137-Ochre-yellow-2XL","price":699.0,"currency_code":"SEK","in_stock":true},{"title":"Ochre yellow \/ 3XL","offer_id":53814364832093,"sku":"PF8137-Ochre-yellow-3XL","price":699.0,"currency_code":"SEK","in_stock":false},{"title":"Ochre yellow \/ 4XL","offer_id":53814364864861,"sku":"PF8137-Ochre-yellow-4XL","price":699.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0352\/2910\/6315\/files\/8136_Frill_printed_short_wrap_jersey_dress-2.jpg?v=1733237682"},{"product_id":"puff-sleeve-printed-short-wrap-jersey-dress-pink-flowers-knalang-omlottklanning-i-trika","title":"Puff sleeve short wrap jersey dress - Pink flowers","description":"\u003cp\u003eLooking for a dress that combines both comfort and style? Our Puff Sleeve wrap dress is the perfect choice. The gathered details at the shoulders and on the sleeves create beautiful draping and give the dress a romantic touch. With the waist ties, you can easily adjust the fit so it sits exactly as you want it.\u003c\/p\u003e\n\u003cp\u003eThe wrap dress features a beautiful floral print in pink and green on a dark blue base that will have you dreaming of Monet’s garden. It is made in soft, stretchy jersey of viscose and elastane, with a heavy drape that flatters your silhouette.\u003c\/p\u003e\n\u003cp\u003eThe dress is made from Vortex–viscose and elastane, a jersey known for its smooth surface and soft feel against the skin. The advanced spinning method gives the fabric a heavy drape, making the dress fall elegantly and flatteringly. The fabric is easy-care, less prone to wrinkling and almost pilling-free, which helps it maintain its quality over time.\u003c\/p\u003e\n\u003cp\u003eAvailable in both midi and knee-length versions, perfect for any occasion.\u003c\/p\u003e\n","brand":"Pure Female","offers":[{"title":"Rosa \/ XS","offer_id":53898487693661,"sku":"PF8106-Pink-Flowers-XS","price":649.0,"currency_code":"SEK","in_stock":false},{"title":"Rosa \/ S","offer_id":53898487726429,"sku":"PF8106-Pink-Flowers-S","price":649.0,"currency_code":"SEK","in_stock":false},{"title":"Rosa \/ M","offer_id":53898487759197,"sku":"PF8106-Pink-Flowers-M","price":649.0,"currency_code":"SEK","in_stock":false},{"title":"Rosa \/ L","offer_id":53898487791965,"sku":"PF8106-Pink-Flowers-L","price":649.0,"currency_code":"SEK","in_stock":false},{"title":"Rosa \/ XL","offer_id":53898487824733,"sku":"PF8106-Pink-Flowers-XL","price":649.0,"currency_code":"SEK","in_stock":false},{"title":"Rosa \/ 2XL","offer_id":53898487890269,"sku":"PF8106-Pink-Flowers-2XL","price":649.0,"currency_code":"SEK","in_stock":false},{"title":"Rosa \/ 3XL","offer_id":53898488021341,"sku":"PF8106-Pink-Flowers-3XL","price":649.0,"currency_code":"SEK","in_stock":false},{"title":"Rosa \/ 4XL","offer_id":53898488054109,"sku":"PF8106-Pink-Flowers-4XL","price":649.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0352\/2910\/6315\/files\/8106_Puff_sleeve_printed_short_jersey_dress_6_av_12_af77ef4d-e68c-4462-98c6-76bcea67a1f5.jpg?v=1733240466"},{"product_id":"loose-fit-short-wrap-jersey-dress-red-knalang-omlottklanning-i-trika","title":"Loose fit short wrap jersey dress - Red","description":"\u003cp\u003eHere’s a favourite we’re completely in love with! Loose fit is a wrap dress that’s perfect if you prefer a straighter silhouette and don’t want the tie at the waist. Instead of being tied all the way around, it’s tied only at the side under the bust, and you can choose yourself how tight or loose you want it to sit. The slightly higher cut line creates an optimal balance for the body’s proportions. This dress is both flattering and comfortable, which makes it incredibly easy to wear.\u003c\/p\u003e\n\u003cp\u003eTo help you find the perfect dress length for you, this wrap dress comes in two versions – one that reaches mid-calf and one that falls to the knee.\u003c\/p\u003e\n","brand":"Pure Female","offers":[{"title":"Mörkröd \/ XS","offer_id":56168162132317,"sku":"PF8151-Dark-Red-XS","price":649.0,"currency_code":"SEK","in_stock":false},{"title":"Mörkröd \/ S","offer_id":56168162165085,"sku":"PF8151-Dark-Red-S","price":649.0,"currency_code":"SEK","in_stock":false},{"title":"Mörkröd \/ M","offer_id":56168162197853,"sku":"PF8151-Dark-Red-M","price":649.0,"currency_code":"SEK","in_stock":false},{"title":"Mörkröd \/ L","offer_id":56168162230621,"sku":"PF8151-Dark-Red-L","price":649.0,"currency_code":"SEK","in_stock":false},{"title":"Mörkröd \/ XL","offer_id":56168162263389,"sku":"PF8151-Dark-Red-XL","price":649.0,"currency_code":"SEK","in_stock":false},{"title":"Mörkröd \/ 2XL","offer_id":56168162296157,"sku":"PF8151-Dark-Red-2XL","price":649.0,"currency_code":"SEK","in_stock":false},{"title":"Mörkröd \/ 3XL","offer_id":56168162328925,"sku":"PF8151-Dark-Red-3XL","price":649.0,"currency_code":"SEK","in_stock":false},{"title":"Mörkröd \/ 4XL","offer_id":56168162361693,"sku":"PF8151-Dark-Red-4XL","price":649.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0352\/2910\/6315\/files\/8151LOOSEFITSHORTJERSEYDRESSRedSimoneWeb-1.jpg?v=1738942240"},{"product_id":"slim-wrap-midi-jersey-dress-navy-folklore","title":"Slim wrap midi jersey dress - Navy folklore","description":"\u003cp\u003e\u003cstrong\u003ePure Female – sustainable dresses with a perfect fit!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSlim Wrap – wrap dress with a straighter skirt and colourful folklore print.\u003c\/p\u003e\n\u003cp\u003eWe’ve listened to our customers and created a jersey wrap dress with a narrower skirt – perfect if you want an elegant silhouette without too much volume. 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