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Pure Deal

Essential bell sleeve short jersey dress - Dusty Blue

Knee-length dress in jersey

Regular price 538,80 kr
Sale price 538,80 kr Regular price 898,00 kr
40% off
Taxes included. Shipping calculated at checkout.

Color
Size
Description

Voilà, this is Essential, our jersey dress you can always rely on. It works just as well for everyday wear as when you want to dress up a little.

It features a V neckline, side draping and a gently flared sleeve with a soft drape. The skirt has a subtle flare that moves beautifully, and the fixed tie belt at the waist can be tied at the front or at the side, just the way you like it.

A dress to wear when you want to feel both comfortable and well dressed, whether it is a day in town or something more dressed up. Available in ankle length and knee length.

Made in our jersey of Vortex viscose with elastane. The fabric is soft and supple with a heavier drape that creates a flattering silhouette. It resists pilling, wrinkles very little and keeps its look over time.

Details
  • Knee-length jersey dress.
  • The bodice features a sewn wrap effect (non-opening) with a seam under the bust.
  • Flared short sleeves with gentle gathering at the shoulder.
  • The dress has a flared skirt with soft gathering at the centre front.
  • Side tie band that can be tied around the waist, at the front or at the back.
  • Made from a stretchy Vortex viscose jersey with elastane.
  • The jersey is high quality with a substantial drape that allows the fabric to fall elegantly and flatteringly.
  • Viscose jersey is a soft and fluid fabric made from viscose fibres, known for its smooth feel and comfortable sensation against the skin.
  • Vortex is one of the most advanced spinning methods, producing jersey fabrics of exceptional quality. The fabrics have a smooth surface, are virtually pill-free, easy to care for and less prone to creasing.
Sizes

Our model Simone is 168 cm tall and wears size Small.
Simone's measurements are:
Bust 90 cm
Waist 76 cm
Hip 110 cm

You can find your size by comparing your body measurements with our recommended ones. If a garment differs from these measurements, we mention it in the product text. You can find our recommended measurements here FIND YOUR SIZE

You can find the dress's exact measurements under the tab DRESS MEASUREMENTS. To find YOUR size in the best possible way, measure a similar garment that you already have at home and know fits you well, and then compare the measurements.

Dress measurements
Cm XS S M L XL 2XL 3XL 4XL
Length 98 99 100 102 103 105 106 108
Sleeve length 30 30 31 31 32 32 33 33
Bust width 74 80 86 94 102 110 118 126
Waist width 66 72 78 86 94 102 110 118
Hem width 158 164 170 178 186 194 202 210
Please note that these are the measurements of the dress and that the fabric is stretchy. We recommend comparing these measurements with a similar garment you have at home (rather than with your body measurements).
Care instructions

Wash at 30° with similar colours.
Iron on low heat.
Dry flat, do not tumble dry.

96% Vortex* Viscose
4% Elastane

*Vortex is one of the most advanced spinning methods for premium jersey fabrics. The surface stays smooth and is practically pilling-free. Easy-care and less prone to creasing.

Colour analysis

Color analysis of the print:
The print has a blue base in a slightly muted and somewhat dusty tone, with an undertone that leans subtly warm. The color feels soft rather than clear, creating a toned-down and harmonious expression. On top, there are shades of mid blue, deeper blue, along with hints of greyish purple and darker shadow tones that enhance the muted overall look. The color palette is balanced without sharp contrasts, and the overall impression is soft, slightly earthy, and gently warm. The contrast is low to medium, making the print easy to wear.

Dominant seasons:
Soft Autumn

Complementary seasons:
Soft Summer
Warm Autumn

14-day returns

Free shipping within Sweden

Shipped from our warehouse in Borås, Sweden

Free size exchanges


We know our dresses inside and out – fit, sizes and measurements. Get in touch, we’re happy to help.

Essential bell sleeve short jersey dress - Dusty Blue

538,80 kr Regular price 898,00 kr
  • 5 stars: 62 (78%)
  • 4 stars: 12 (15%)
  • 3 stars: 3 (4%)
  • 2 stars: 2 (3%)
  • 1 star: 0 (0%)
This product has no reviews of its own. The merchant grouped it with related products, so the reviews shown are from across that group.
M
Monika A. (Sweden)
Storlek: S
Längd: Köpte den korta modellen.
Vikt: 58 kg
Din upplevelse av storleken: Perfekt
Underbar klänning som sitter helt perfekt!!

Klänningen sitter så bra!! Skönt skrynkelfritt tyg som är väldigt skönt att ha på sig. Älskar mönstret och den sitter helt perfekt.

M
Merja E. (Sweden)
Storlek: L
Längd: 272
Vikt: 80 kg
Din upplevelse av storleken: Perfekt
Dusty blue klänning, Essential bell sleeve long jersey drrss

Jag är nöjd med min klännimg som med alla mina Pure female klänningar.

E
Eva (Sweden)
Storlek: 3XL
Din upplevelse av storleken: Stor
Fantastisk passform

Fantastisk passform, färg, ja allt!

M
Marianne V. (Sweden)
Storlek: XS
Längd: 159
Vikt: 57
Din upplevelse av storleken: Perfekt

Snygg klänning som sitter perfekt. Svårt att hitta snygga figursydda klänningar då mycket tenderar att vara långa "tält"för oss korta.

M
Maria S. (Sweden)
Storlek: XXS
Längd: 164
Vikt: 70
Din upplevelse av storleken: Liten

Fin modell och härlig kvalitet men jag hade behövt en större storlek. Jag har tidigare köpt era mlottkkänningar och då är M lagom stor till mig. Den här klänningen var en annan modell och blev då lite för tight.

I
Ingrid K. (Sweden)
Storlek: XL
Längd: 171
Vikt: Stor
Din upplevelse av storleken: Perfekt
Bästa klänningen

Köpt till bröllop men kommer bli favorit klänning

H
Helene B. (Sweden)
Storlek: XL
Längd: 171
Vikt: 110
Din upplevelse av storleken: Perfekt
Passade inte mig

Tyvärr så framhävde klänningen min något stora mage. Den var jättefin annars men passade inte på mig och min kroppsstorlek

B
Birgitta S. (Sweden)
Storlek: S
Längd: 163
Vikt: 54 kg
Din upplevelse av storleken: Perfekt
Perfekt passform

Så nöjd med den här. Var orolig att jag skulle behöva lägga upp den eftersom jag bara är 1;63 lång men den är perfekt och sitter så bra. Älskar färgen!

K
Kattis (Sweden)
Storlek: M
Längd: 168
Vikt: 79
Din upplevelse av storleken: Perfekt
Superfin klänning!

Så fin klänning. Tyget är mjukt, och faller så snyggt! 😍

A
AnnaCamilla A.A. (Sweden)
Storlek: M
Längd: 164
Vikt: 65
Din upplevelse av storleken: Perfekt
Skön klänning i härliga färger

Kanske lite stor i storleken.

A
Anitha H. (Sweden)
Storlek: S
Din upplevelse av storleken: Perfekt
Allltid rätt med klänning från Pure Female ❤️

Bra passform, skönt tyg och snabb leverans 👍

E
Eva Ö.
Storlek: M
Längd: 175
Vikt: 70
Din upplevelse av storleken: Perfekt

Essential midi jersey dress - Navy flowers

J
J.T. (Sweden)
Storlek: XL
Längd: 173 cm
Vikt: 95 kg
Din upplevelse av storleken: Perfekt
Perfekt

Älskar omlottklänningar som Pure Female har. Fint fall och skönt material. Sitter fint på min kropp och mina kurvor.

E
Eva R. (Sweden)
Storlek: M
Din upplevelse av storleken: Perfekt

Essential printed midi jersey dress - Navy flowers - Mönstrad vadlång klänning i trikå

E
Elin (Sweden)
Storlek: L
Längd: 180
Vikt: 80
Din upplevelse av storleken: Perfekt
Fin modell

Fin i modellen. Mycket mer laxrosa blommor än vad som syntes på bilden

C
Camilla L. (Sweden)
Storlek: XL
Längd: 162
Vikt: 80
Din upplevelse av storleken: Perfekt
Skön och fin!

Bekväm, snygg men färgen upplevs lite annorlunda på bilden jämfört med i verkligheten

M
Mia (Sweden)
Storlek: M
Längd: 158
Vikt: 60
Din upplevelse av storleken: Perfekt
Älskar dessa klänningar

Mjuka, sköna och fina klänningar. Så nöjd med mina klänningar från Pure Female.

I
Ina (Sweden)
Storlek: 2XL
Längd: 173
Vikt: 90
Din upplevelse av storleken: Perfekt
Vacker klänning

Fin kvalitet i mjuk och skön jersey. Vackert blommönster.

C
Cecilia A. (Sweden)
Storlek: 3XL
Längd: Hade önskat den 5 cm längre. Jag är 181 cm lång
Din upplevelse av storleken: Perfekt
Fint fall

Härlig tyngd i tyget vilket ger bra fall

A
Ane (Sweden)
Storlek: S
Längd: 168 vm
Vikt: 54 kg
Din upplevelse av storleken: Perfekt
Behaglig trikåklänning

Färgen motsvarar inte helt beskrivningen men OK ändå

B
Birgitta H. (Sweden)
Storlek: M
Längd: 158 cm
Vikt: 66 kg
Din upplevelse av storleken: Perfekt

Essential printed short jersey dress - Navy flowers - Mönstrad knälång klänning i trikå

L
LW (Sweden)
Storlek: S
Längd: 173 cm
Vikt: 63 kg
Din upplevelse av storleken: Perfekt
Jersey klänning

Mycket fin klänning i ett härligt material.
Sitter perfekt.

E
Eva L. (Sweden)
Storlek: S
Längd: 165
Vikt: 63 kg
Din upplevelse av storleken: Perfekt
Småblommig klänning, Navy flowers

Snygg bekväm klänning i skönt tungt jerseytyg med fint fall. Lagom lång

A
Ann (Sweden)
Storlek: M
Längd: 159
Vikt: 63
Din upplevelse av storleken: Perfekt

Stämmer ned beskrivningen

A
Ann-Louise F. (Sweden)
Storlek: M
Längd: 170
Vikt: 66
Din upplevelse av storleken: Perfekt
Känner mig så fin

Dessa fina sköna bekväma klassiska klänningar från Pure Female.

Shipping & delivery

Delivery

Delivery time within Sweden is 1–3 days.

Orders placed before 12:00 noon are dispatched the same day (weekdays). All dresses are shipped from our warehouse in Borås, Sweden.

Shipping cost

Shipping within Sweden costs 0–49 SEK depending on the delivery option.

International shipping:
Denmark & Finland: 49 SEK
Rest of Europe: 69 SEK

Shipping method

We work with Early Bird and PostNord, and you can choose delivery to your letterbox, a service point or a parcel locker depending on the shipping option. You’ll always receive an email with a tracking link once your order has been dispatched.

Returns & exchanges

Size exchange / return

You always have a 14-day return policy.

Register your return and in case of an exchange, your desired size at account.purefemale.se and follow the instructions.

Once the return is approved, your invoice will be adjusted or the amount will be refunded to the same account you used for the purchase.

The dress must be unused, in new condition and with all tags attached. Returned items that are worn, washed or damaged will not be approved.

Return fee

Return shipping within Sweden costs 49 SEK, but size exchanges are always free.

Have you paid with Klarna? Report the return there — your invoice will then be paused until the return has been processed. The tracking number can be found on the receipt you received from PostNord when you handed in your return.

Our fabrics & how to care for your dress

General care instructions

Take care of your dresses with love, and they will stay beautiful for a long time.

Wash sparingly and gently - often it’s enough to air the garment between wears.

Preferably wash your dresses in a laundry bag to protect them from sharp details inside the machine. Avoid tumble drying and strong spin cycles, as they wear down the fibers and may affect the fit.

Use a mild detergent without bleach or enzymes that can damage viscose and elastane. Avoid fabric softener, as it can affect the garment’s elasticity and color.

Hang or lay your dresses flat to dry immediately after washing — hang lengthwise for stretchy fabrics, and preferably on a hanger for woven styles. If ironing is needed, use low to medium heat and ideally while the garment is still slightly damp.

Store your dresses with space around them and avoid packing them too tightly in your wardrobe.

With the right care, you preserve the fit, color and soft feel - so your dress can stay with you for years to come. 💛

Viscose jersey with a heavy drape

If you read that a dress is made from a stretchy fabric with a heavy drape, it means it’s one of our most loved qualities. The fabric is a sustainably produced jersey made from Vortex viscose and elastane - soft, flexible and with an elegant weight that creates a beautiful drape along the body.

The viscose jersey has a luxurious feel against the skin and retains both its shape and color wash after wash. The surface is smooth and even thanks to advanced Vortex spinning - a modern technique that creates a fabric of the highest quality. It makes the material resistant to pilling, reduces fuzziness and helps the fabric wrinkle significantly less than regular viscose jersey.

Viscose is made from cellulose (wood fiber) and is therefore a nature-based material. When wet, it may feel slightly stiff, but it regains its softness after drying and light ironing. Gently reshape the garment directly after washing so it returns to its original form - and avoid high spin cycles, which can affect the fabric’s elasticity.

Avoid carrying bags with sharp details, Velcro or other accessories that may rub against the fabric. Viscose jersey is a soft and fluid material that does not tolerate heavy abrasion, but if you care for your dress according to our washing instructions, it will maintain its beautiful quality and feel just as lovely for a long time.

Care: Wash at 30°C, preferably in a laundry bag to protect against sharp objects in the machine. Lay flat to dry or hang the dress lengthwise so it doesn’t stretch out. Avoid tumble drying. If ironing is needed, use low heat.

Storage: Hang the dress folded over the bar of a trouser hanger to avoid shoulder marks and preserve its shape.

Viscose jersey with slub texture

Another jersey quality we often use is our stretchy viscose jersey made from 100% viscose - a slightly airier fabric that still offers a soft, flexible stretch. The yarn is spun using a so-called slub technique, which creates a subtly uneven texture that adds character and a naturally beautiful surface.

The fabric has a soft, light drape and a comfortable feel against the skin. It moves beautifully and is particularly well suited to dress styles with draping or ruffles - perfect for the warmer season when you want your dress to feel light and airy.

Viscose is made from cellulose (wood fiber) and is therefore a nature-based material. When wet, it may feel slightly stiff, but it regains its softness after drying and light ironing. Gently reshape the garment directly after washing so it returns to its original form - and avoid high spin cycles, which can affect the fabric’s elasticity.

Avoid carrying bags with sharp details, Velcro or other accessories that may rub against the fabric. Viscose jersey is a soft and fluid material that does not tolerate heavy abrasion, but if you care for your dress according to our washing instructions, it will maintain its beautiful quality and feel just as lovely for a long time.

Care: Wash at 30°C on a gentle cycle, preferably in a laundry bag to protect against sharp objects in the machine. Lay flat to dry or hang the dress lengthwise so it doesn’t stretch out. Avoid tumble drying. If ironing is needed, use low heat.

Storage: Hang the dress folded over the bar of a trouser hanger to avoid shoulder marks and preserve its shape.

Viscose jersey with glow

A luxurious jersey quality with a subtle sheen and a soft, fluid feel against the skin. The fabric is a stretchy viscose jersey with an elegant drape and a gentle glow that catches the light in a discreet and sophisticated way. It gives the dresses an elevated character - perfect for occasions when you want to feel a little extra special.

Viscose is a nature-based fiber made from cellulose (wood fiber). When wet, it may feel slightly stiff, but it regains its softness after drying and light ironing. Gently reshape the garment directly after washing so it returns to its original form - and avoid high spin cycles, which can affect the fabric’s elasticity.

Avoid carrying bags with sharp details, Velcro or other accessories that may rub against the fabric. Viscose jersey is a soft and fluid material that does not tolerate heavy abrasion, but if you care for your dress according to our washing instructions, it will maintain its beautiful quality and feel just as lovely for a long time.

Care: Wash at 30°C on a gentle cycle, preferably in a laundry bag to protect against sharp objects in the machine. Lay flat to dry or hang the dress lengthwise so it doesn’t stretch out. Avoid tumble drying. If ironing is needed, use low heat.

Storage: Hang the dress folded over the bar of a trouser hanger to avoid shoulder marks and preserve its shape.

Woven viscose (EcoVero)

We use two different woven viscose qualities - both made from EcoVero viscose, a fiber with significantly lower environmental impact than conventional viscose.

One is a viscose twill with a slightly heavier structure and a subtle sheen that reflects light elegantly. It drapes beautifully and is perfect for the cooler months of the year.

The other is a lighter woven viscose, soft and matte with a natural fluidity - ideal for spring and summer when you want your dress to feel airy and cool against the skin.

Both fabrics have a natural luster that enhances colors and prints beautifully, and they maintain their quality over time - they do not pill, do not fade and retain their shape wash after wash.

EcoVero viscose is made from FSC- and PEFC-certified wood pulp in a closed-loop process where chemicals and water are reused. The result is a soft, durable fabric that both looks and feels exclusive.

When wet, the fabric may contract slightly and feel a bit stiff, but it regains its original shape and softness once dry and pressed with heat. It does not shrink permanently - instead, it returns to its beautiful fit after ironing.

Care: Wash at 30°C on a gentle cycle, preferably in a laundry bag to protect against sharp objects in the machine. Avoid tumble drying. Iron on low to medium heat when the garment is dry - the warmth helps the fabric regain its original drape.

Organic cotton

Our woven cotton fabrics are organic and GOTS-certified, which means the entire production chain - from cultivation to finished fabric - meets strict requirements for both environmental and social responsibility.

The cotton is grown without chemical pesticides or synthetic fertilizers, and the dyeing process is carried out with care for both the environment and the people involved in production.

We use several different weaves, each with its own character:
– an embroidered and patterned cotton with vibrant texture and a luxurious feel
– a broderie anglaise cotton with beautiful transparency and airy lightness
– and a tightly woven cotton poplin with a smooth surface and crisp, cool feel - perfect for dresses with more structure

What they all share is a natural softness and a sense of lasting quality, both in shape and expression. Cotton is a breathable natural fiber that feels comfortable against the skin, while also being durable and resilient in washing.

Care: Wash at 30–40°C with similar colors, preferably in a laundry bag to protect against sharp objects in the machine. Avoid tumble drying. Iron on medium to high heat if needed.

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