{"title":"New in","description":"\u003cp data-start=\"233\" data-end=\"453\"\u003eDiscover our latest dresses – new patterns, colors, and fabrics to love all year round. Every dress is designed with the same attention to fit and feel, made to sit comfortably and feel right from the very first moment.\u003c\/p\u003e\n\u003cp data-start=\"455\" data-end=\"707\"\u003ePure Female is all about long-lasting dresses with a perfect fit – designed to stay with you. Whether you're looking for something for everyday wear or a special occasion.\u003c\/p\u003e","products":[{"product_id":"bestie-midi-wrap-jersey-dress-navy-blue-vadlang-marinbla-omlottklanning-i-trika","title":"Bestie wrap midi jersey dress - Navy","description":"\u003cp\u003eWrap dresses in jersey truly are a curve’s best friend! They drape beautifully, hug you in all the right places and can be tied to suit your own style and preference. Here is a midi-length style made from soft jersey, with a tie at the waist and a flared skirt. 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Then adjust the shoulders so it sits nicely and tweak the neckline until it’s exactly how you like it, voilà, you’re ready for the day!\u003cbr\u003e\u003cbr aria-hidden=\"true\"\u003eYou can tie the straps in different ways: wrap them fully around the waist for a classic silhouette, tie them only at the side for a more relaxed look, or gather a bit of fabric into the knot so it drapes beautifully at the front for added style.\u003c\/p\u003e","brand":"Pure Female","offers":[{"title":"Navy \/ XS","offer_id":44343013081330,"sku":"PF05231-2-8302-Navy-XS","price":1398.0,"currency_code":"SEK","in_stock":false},{"title":"Navy \/ S","offer_id":44343013114098,"sku":"PF05231-2-8302-Navy-S","price":1398.0,"currency_code":"SEK","in_stock":true},{"title":"Navy \/ M","offer_id":44343013146866,"sku":"PF05231-2-8302-Navy-M","price":1398.0,"currency_code":"SEK","in_stock":false},{"title":"Navy \/ L","offer_id":44343013179634,"sku":"PF05231-2-8302-Navy-L","price":1398.0,"currency_code":"SEK","in_stock":true},{"title":"Navy \/ XL","offer_id":44343013212402,"sku":"PF05231-2-8302-Navy-XL","price":1398.0,"currency_code":"SEK","in_stock":false},{"title":"Navy \/ 2XL","offer_id":44343013245170,"sku":"PF05231-2-8302-Navy-2XL","price":1398.0,"currency_code":"SEK","in_stock":true},{"title":"Navy \/ 3XL","offer_id":44343013277938,"sku":"PF05231-2-8302-Navy-3XL","price":1398.0,"currency_code":"SEK","in_stock":true},{"title":"Navy \/ 4XL","offer_id":44343013310706,"sku":"PF05231-2-8302-Navy-4XL","price":1398.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0352\/2910\/6315\/files\/Bestie_wrap_plain_midi-length_sleeve_jersey_dress_Navy_web-11.jpg?v=1742575360"},{"product_id":"bestie-short-wrap-jersey-dress-navy-blue-knalang-marinbla-omlottklanning-i-trika","title":"Bestie wrap short jersey dress - Navy","description":"\u003cp\u003eWrap dresses in jersey truly are a curve’s best friend! 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Thread the tie through the small opening on one side, wrap it around your back and tie it at the side, on the same side as the wrap. Then adjust the shoulders so it sits nicely and tweak the neckline until it’s exactly how you like it, voilà, you’re ready for the day!\u003cbr\u003e\u003cbr\u003eYou can tie the straps in different ways: wrap them fully around the waist for a classic silhouette, tie them only at the side for a more relaxed look, or gather a bit of fabric into the knot so it drapes beautifully at the front for added style.\u003c\/p\u003e","brand":"Pure Female","offers":[{"title":"Navy \/ XS","offer_id":44343332045042,"sku":"PF05221-2-8303-Navy-XS","price":1298.0,"currency_code":"SEK","in_stock":false},{"title":"Navy \/ S","offer_id":44343332077810,"sku":"PF05221-2-8303-Navy-S","price":1298.0,"currency_code":"SEK","in_stock":false},{"title":"Navy \/ M","offer_id":44343332110578,"sku":"PF05221-2-8303-Navy-M","price":1298.0,"currency_code":"SEK","in_stock":true},{"title":"Navy \/ L","offer_id":44343332143346,"sku":"PF05221-2-8303-Navy-L","price":1298.0,"currency_code":"SEK","in_stock":true},{"title":"Navy \/ XL","offer_id":44343332176114,"sku":"PF05221-2-8303-Navy-XL","price":1298.0,"currency_code":"SEK","in_stock":true},{"title":"Navy \/ 2XL","offer_id":44343332208882,"sku":"PF05221-2-8303-Navy-2XL","price":1298.0,"currency_code":"SEK","in_stock":true},{"title":"Navy \/ 3XL","offer_id":44343332241650,"sku":"PF05221-2-8303-Navy-3XL","price":1298.0,"currency_code":"SEK","in_stock":true},{"title":"Navy \/ 4XL","offer_id":44343332274418,"sku":"PF05221-2-8303-Navy-4XL","price":1298.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0352\/2910\/6315\/files\/8243_Bestie_wrap_plain_knee-length_sleeve_jersey_dress_web_Navy-3.jpg?v=1740852347"},{"product_id":"bestie-midi-lenght-wrap-jersey-dress-black-vadlang-svart-omlottklanning-i-trika-1","title":"Bestie wrap midi jersey dress - Black","description":"\u003cp\u003eWrap dresses in jersey truly are a curve’s best friend! 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Put it on like a jacket and pull it forward, wrapping it well across the front. Thread the tie through the small opening on one side, wrap it around your back and tie it at the side, on the same side as the wrap. Then adjust the shoulders so it sits nicely and tweak the neckline until it’s exactly how you like it, voilà, you’re ready for the day!\u003cbr\u003e\u003cbr aria-hidden=\"true\"\u003eYou can tie the straps in different ways: wrap them fully around the waist for a classic silhouette, tie them only at the side for a more relaxed look, or gather a bit of fabric into the knot so it drapes beautifully at the front for added style.\u003c\/p\u003e","brand":"Pure Female","offers":[{"title":"Black \/ XS","offer_id":48425678504285,"sku":"PF05231-2-8302-Black-XS","price":1398.0,"currency_code":"SEK","in_stock":false},{"title":"Black \/ S","offer_id":48425678537053,"sku":"PF05231-2-8302-Black-S","price":1398.0,"currency_code":"SEK","in_stock":false},{"title":"Black \/ M","offer_id":48425678569821,"sku":"PF05231-2-8302-Black-M","price":1398.0,"currency_code":"SEK","in_stock":false},{"title":"Black \/ L","offer_id":48425678602589,"sku":"PF05231-2-8302-Black-L","price":1398.0,"currency_code":"SEK","in_stock":false},{"title":"Black \/ XL","offer_id":48425678635357,"sku":"PF05231-2-8302-Black-XL","price":1398.0,"currency_code":"SEK","in_stock":false},{"title":"Black \/ 2XL","offer_id":48425678668125,"sku":"PF05231-2-8302-Black-2XL","price":1398.0,"currency_code":"SEK","in_stock":false},{"title":"Black \/ 3XL","offer_id":48425678700893,"sku":"PF05231-2-8302-Black-3XL","price":1398.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ 4XL","offer_id":48425678733661,"sku":"PF05231-2-8302-Black-4XL","price":1398.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0352\/2910\/6315\/files\/Bestie_wrap_plain_midi-length_sleeve_jersey_dress_Black_web-9.jpg?v=1762794121"},{"product_id":"bestie-short-wrap-jersey-dress-black-knalang-svart-omlottklanning-i-trika-1","title":"Bestie wrap short jersey dress - Black","description":"\u003cp\u003eWrap dresses in jersey truly are a curve’s best friend! 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Put it on like a jacket and pull it forward, wrapping it well across the front. Thread the tie through the small opening on one side, wrap it around your back and tie it at the side — on the same side as the wrap. Then adjust the shoulders so it sits nicely and tweak the neckline until it’s exactly how you like it — voilà, you’re ready for the day!\u003cbr\u003e\u003cbr aria-hidden=\"true\"\u003eYou can tie the straps in different ways: wrap them fully around the waist for a classic silhouette, tie them only at the side for a more relaxed look, or gather a bit of fabric into the knot so it drapes beautifully at the front for added style.\u003c\/p\u003e","brand":"Pure Female","offers":[{"title":"Black \/ XS","offer_id":48426347626845,"sku":"PF05221-2-8303-Black-XS","price":1298.0,"currency_code":"SEK","in_stock":false},{"title":"Black \/ S","offer_id":48426347659613,"sku":"PF05221-2-8303-Black-S","price":1298.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ M","offer_id":48426347692381,"sku":"PF05221-2-8303-Black-M","price":1298.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ L","offer_id":48426347725149,"sku":"PF05221-2-8303-Black-L","price":1298.0,"currency_code":"SEK","in_stock":false},{"title":"Black \/ XL","offer_id":48426347757917,"sku":"PF05221-2-8303-Black-XL","price":1298.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ 2XL","offer_id":48426347790685,"sku":"PF05221-2-8303-Black-2XL","price":1298.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ 3XL","offer_id":48426347823453,"sku":"PF05221-2-8303-Black-3XL","price":1298.0,"currency_code":"SEK","in_stock":false},{"title":"Black \/ 4XL","offer_id":48426347856221,"sku":"PF05221-2-8303-Black-4XL","price":1298.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0352\/2910\/6315\/files\/8243_Bestie_wrap_plain_knee-length_sleeve_jersey_dress_Black_-1.jpg?v=1742567816"},{"product_id":"ready-to-go-midi-jersey-dress-blue","title":"Ready to go midi jersey dress - Blue","description":"\u003cp\u003eVoilà! 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Choose the one that suits your style best.\u003c\/p\u003e\n","brand":"Pure Female","offers":[{"title":"Black \/ XS","offer_id":57421954679133,"sku":"PF16231-2-8282-Black-XS","price":1298.0,"currency_code":"SEK","in_stock":false},{"title":"Black \/ S","offer_id":57421954711901,"sku":"PF16231-2-8282-Black-S","price":1298.0,"currency_code":"SEK","in_stock":false},{"title":"Black \/ M","offer_id":57421954744669,"sku":"PF16231-2-8282-Black-M","price":1298.0,"currency_code":"SEK","in_stock":false},{"title":"Black \/ L","offer_id":57421954777437,"sku":"PF16231-2-8282-Black-L","price":1298.0,"currency_code":"SEK","in_stock":false},{"title":"Black \/ XL","offer_id":57421954810205,"sku":"PF16231-2-8282-Black-XL","price":1298.0,"currency_code":"SEK","in_stock":false},{"title":"Black \/ 2XL","offer_id":57421954842973,"sku":"PF16231-2-8282-Black-2XL","price":1298.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ 3XL","offer_id":57421954875741,"sku":"PF16231-2-8282-Black-3XL","price":1298.0,"currency_code":"SEK","in_stock":false},{"title":"Black \/ 4XL","offer_id":57421954908509,"sku":"PF16231-2-8282-Black-4XL","price":1298.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0352\/2910\/6315\/files\/Idealplainmidi-length_sleevejerseydressBlack-1.jpg?v=1744927546"},{"product_id":"ideal-short-jersey-dress-navy","title":"Ideal short jersey dress - Navy","description":"\u003cp\u003eOur much-loved Ideal dress is finally here in solid colours – with the same wonderfully comfortable fit. 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Choose the one that suits your style best.\u003c\/p\u003e\n","brand":"Pure Female","offers":[{"title":"Navy \/ XS","offer_id":57421967098205,"sku":"PF16221-2-8283-Navy-XS","price":1198.0,"currency_code":"SEK","in_stock":true},{"title":"Navy \/ S","offer_id":57421967130973,"sku":"PF16221-2-8283-Navy-S","price":1198.0,"currency_code":"SEK","in_stock":true},{"title":"Navy \/ M","offer_id":57421967163741,"sku":"PF16221-2-8283-Navy-M","price":1198.0,"currency_code":"SEK","in_stock":true},{"title":"Navy \/ L","offer_id":57421967196509,"sku":"PF16221-2-8283-Navy-L","price":1198.0,"currency_code":"SEK","in_stock":true},{"title":"Navy \/ XL","offer_id":57421967229277,"sku":"PF16221-2-8283-Navy-XL","price":1198.0,"currency_code":"SEK","in_stock":true},{"title":"Navy \/ 2XL","offer_id":57421967262045,"sku":"PF16221-2-8283-Navy-2XL","price":1198.0,"currency_code":"SEK","in_stock":true},{"title":"Navy \/ 3XL","offer_id":57421967294813,"sku":"PF16221-2-8283-Navy-3XL","price":1198.0,"currency_code":"SEK","in_stock":false},{"title":"Navy \/ 4XL","offer_id":57421967327581,"sku":"PF16221-2-8283-Navy-4XL","price":1198.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0352\/2910\/6315\/files\/Ideal_plain_knee-length_sleeve_jersey_dress_Navy_web-6_329b5078-e872-47ec-8692-7820bfd68265.jpg?v=1746957828"},{"product_id":"ideal-short-jersey-dress-black","title":"Ideal short jersey dress - Black","description":"\u003cp\u003eOur much-loved Ideal dress is finally here in solid colours – with the same wonderfully comfortable fit. 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Choose the one that suits your style best.\u003c\/p\u003e\n","brand":"Pure Female","offers":[{"title":"Black \/ XS","offer_id":57421983351133,"sku":"PF16221-2-8283-Black-XS","price":1198.0,"currency_code":"SEK","in_stock":false},{"title":"Black \/ S","offer_id":57421983383901,"sku":"PF16221-2-8283-Black-S","price":1198.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ M","offer_id":57421983416669,"sku":"PF16221-2-8283-Black-M","price":1198.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ L","offer_id":57421983449437,"sku":"PF16221-2-8283-Black-L","price":1198.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ XL","offer_id":57421983482205,"sku":"PF16221-2-8283-Black-XL","price":1198.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ 2XL","offer_id":57421983514973,"sku":"PF16221-2-8283-Black-2XL","price":1198.0,"currency_code":"SEK","in_stock":true},{"title":"Black \/ 3XL","offer_id":57421983547741,"sku":"PF16221-2-8283-Black-3XL","price":1198.0,"currency_code":"SEK","in_stock":false},{"title":"Black \/ 4XL","offer_id":57421983580509,"sku":"PF16221-2-8283-Black-4XL","price":1198.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0352\/2910\/6315\/files\/Ideal_plain_knee-length_sleeve_jersey_dress_Black_web-10.jpg?v=1746957559"},{"product_id":"soft-flourish-short-jersey-dress-red-flowers","title":"Soft flourish short jersey dress - Red flowers","description":"\u003cdiv class=\"so-accordion-wrapper\"\u003e\n\u003cdiv class=\"so-tab\"\u003eSoft Flourish is comfortable to wear and easy to love. 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The rounded, gathered neckline creates a soft, feminine silhouette, while the long, slightly wider sleeves with cuffs make it comfortable to wear all day. The defined waist with stitched pleats gives the skirt plenty of swing, and of course the dress has practical pockets in the side seams.\u003c\/p\u003e\n\u003cp\u003eThe fabric features a new print in green and cream tones with hints of lavender on a black background – an elegant colour combination that works all year round. Pleated waist is made from soft, stretchy jersey in Vortex viscose and elastane, a high-quality material that drapes heavily and flatteringly over the body. The dress is easy to care for, doesn’t shrink and keeps its shape wash after wash.\u003c\/p\u003e\n\u003cp\u003eAvailable in both knee-length and calf-length versions – a printed dress to love season after season.\u003c\/p\u003e\n","brand":"Pure Female","offers":[{"title":"Black-green \/ XS","offer_id":62424745738589,"sku":"PF38131-9-8327-Black-XS","price":1398.0,"currency_code":"SEK","in_stock":false},{"title":"Black-green \/ S","offer_id":62424745771357,"sku":"PF38131-9-8327-Black-S","price":1398.0,"currency_code":"SEK","in_stock":true},{"title":"Black-green \/ M","offer_id":62424745804125,"sku":"PF38131-9-8327-Black-M","price":1398.0,"currency_code":"SEK","in_stock":true},{"title":"Black-green \/ L","offer_id":62424745836893,"sku":"PF38131-9-8327-Black-L","price":1398.0,"currency_code":"SEK","in_stock":true},{"title":"Black-green \/ XL","offer_id":62424745869661,"sku":"PF38131-9-8327-Black-XL","price":1398.0,"currency_code":"SEK","in_stock":true},{"title":"Black-green \/ 2XL","offer_id":62424745902429,"sku":"PF38131-9-8327-Black-2XL","price":1398.0,"currency_code":"SEK","in_stock":true},{"title":"Black-green \/ 3XL","offer_id":62424745935197,"sku":"PF38131-9-8327-Black-3XL","price":1398.0,"currency_code":"SEK","in_stock":false},{"title":"Black-green \/ 4XL","offer_id":62424745967965,"sku":"PF38131-9-8327-Black-4XL","price":1398.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0352\/2910\/6315\/files\/Pleatedwaistmidi_1av11.jpg?v=1769176333"},{"product_id":"pleated-waist-short-jersey-dress-black","title":"Pleated waist short jersey dress - Black","description":"\u003cp\u003eVoilà – our popular jersey dress Pleated waist in a brand-new print!\u003c\/p\u003e\n\u003cp\u003eThis knee-length dress is designed to look just as good for everyday wear as it does for special occasions. The rounded, gathered neckline creates a soft, feminine silhouette, while the long, slightly wider sleeves with cuffs make it comfortable to wear all day. The defined waist with stitched pleats gives the skirt plenty of swing, and of course the dress has practical pockets in the side seams.\u003c\/p\u003e\n\u003cp\u003eThe fabric features a new print in green and cream tones with hints of lavender on a black background – an elegant colour combination that works all year round. Pleated waist is made from soft, stretchy jersey in Vortex viscose and elastane, a high-quality material that drapes heavily and flatteringly over the body. The dress is easy to care for, doesn’t shrink and keeps its shape wash after wash.\u003c\/p\u003e\n\u003cp\u003eAvailable in both knee-length and calf-length versions – a printed dress to love season after season.\u003c\/p\u003e\n","brand":"Pure Female","offers":[{"title":"Black-green \/ XS","offer_id":62427334771037,"sku":"PF38121-9-8328-Black-XS","price":1298.0,"currency_code":"SEK","in_stock":false},{"title":"Black-green \/ S","offer_id":62427334803805,"sku":"PF38121-9-8328-Black-S","price":1298.0,"currency_code":"SEK","in_stock":true},{"title":"Black-green \/ M","offer_id":62427334836573,"sku":"PF38121-9-8328-Black-M","price":1298.0,"currency_code":"SEK","in_stock":true},{"title":"Black-green \/ L","offer_id":62427334869341,"sku":"PF38121-9-8328-Black-L","price":1298.0,"currency_code":"SEK","in_stock":true},{"title":"Black-green \/ XL","offer_id":62427334902109,"sku":"PF38121-9-8328-Black-XL","price":1298.0,"currency_code":"SEK","in_stock":true},{"title":"Black-green \/ 2XL","offer_id":62427334934877,"sku":"PF38121-9-8328-Black-2XL","price":1298.0,"currency_code":"SEK","in_stock":true},{"title":"Black-green \/ 3XL","offer_id":62427334967645,"sku":"PF38121-9-8328-Black-3XL","price":1298.0,"currency_code":"SEK","in_stock":false},{"title":"Black-green \/ 4XL","offer_id":62427335000413,"sku":"PF38121-9-8328-Black-4XL","price":1298.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0352\/2910\/6315\/files\/Pleated_waist_short-2_f51c8958-65c3-4b2b-8d62-acfa871767c3.jpg?v=1765900932"},{"product_id":"pure-boho-midi-jersey-dress-black","title":"Pure boho midi jersey dress - Black","description":"\u003cp\u003eVoilà! 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