Our much-loved Ideal dress is a true favourite, thanks to its wonderfully comfortable fit and effortless style. Made from soft viscose jersey with a beautiful, heavy drape, it has a fitted top, a relaxed waist and a slightly raised waist seam. The gently flared skirt falls beautifully around the body, creating a flattering silhouette that feels as lovely as it looks.
And of course, it has pockets! Because a comfortable dress with room for your phone is always a little bit better.
Ideal comes in two lengths, knee-length and midi, so you can choose the one that suits you best.